Documente Academic
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Documente Cultură
5-1
Learning Objectives
5-1. Understand the consumer market
and the major factors that influence
consumer buyer behavior.
5-2. Identify and discuss the stages in
the buyer decision process.
5-3. Describe the adoption and
diffusion process for new
products.
Consumer buyer
behavior
Buying behavior of final consumers
Consumer market
To improve
perceptions
among young
Asian Americans,
AT &T created a
Web series called
Away We
Happened.
KitchenAid sells
an entire
cooking and
entertainment
lifestyle to
Kitchenthusiast
s.
Postpurchase customer
satisfaction is a key to
building profitable
customer relationships.
Solutions
selling: IBM
works with Six
Flags to provide
a complete
solution.