EXTERNAL PROJECT

Tania Acharjee
BBA ( 6th semester )
Marketing Specialization
A Survey on Retailers Satisfaction Level with RFL Plastic Chairs at
Agartala , Tripura
 Executive Summary
Title of the Project: - A study on Retailers satisfaction level with RFL Plastic chairs at Agartala.

Duration of the Project: - 21 Days.

Area of Study: - Agartala City ( Bartala bazaar, Kaman chowmoni, Motorstand, Ashram chowmoni, Narasingarh )

Major Objectives of the Study :

1. To survey the retailers satisfaction towards service, brand image, price, delivery, ordering etc from the distributor.
2. To study the level of retailers satisfaction.
3. To find out the SWOT Analysis of RFL Plastic chairs.

Research Methodology :
Primary Data: Framing questionnaire and conducted market survey (direct interaction with valuable customers).
Secondary Data: Text Books/ Magazines/ Internet.

Research Design: The research conducted is Quantitative Research. This Report is Quantitative in nature because it deals with finding out the
satisfaction level of retailers towards RFL Plastic chairs in Agartala.

Data Collection Methods: Questionnaire.

Data Analysis Methods : Test ( bar chart, pie chart, line graph), Data Representation.
 INDEX

CONTENT

INTRODUCTION OF THE TOPIC

COMPANY PROFILE OF RFL

OBJECTIVES

RESEARCH METHODOLOGY

ANALYSIS AND INTERPRETATION

FINDINGS FROM THE ANALYSIS

SWOT ANALYSIS ON RFL CHAIRS

SUGGESTIONS

CONCLUSION

LIMITATION

BIBLIOGRAPHY

ANNEXTURE
 INTRODUCTION TO RFL PLASTIC

RFL Plastic is a sister concern of PRAN-RFL group.

The founder of PRAN-RFL Maj. Gen.

The operation in plastic buisness was started in 2003.

RFL Plastics currently utilizes 1200 molds through 250 machines own too long facilities.

With a strong organization of 10,000 employees supplying plastic products.

 MISSION :
Improving Livelihood.

VISION :
Poverty & Hunger are Curses.

AIM :
To generate Employment and Earn Dignity & Self Respect for our Compatriots
through Profitable Enterprises.

VALUES :
Discipline.
Commitment to Work.
Fair Judgement.
Service Orientation.
 RESEARCH METHODOLOGY
Type of Research : Quantitative and Qualitative.

Area of Sampling : Agartala Area.

Sources of Data : Primary and Srcondary Data.

Primary Data : It is based on 20 days of field survey in Agartala.
Secondary Data : Text book, Magazine , Internet.
Data collection Method : Survey with structured close ended questionnaire.

Sampling Method : Purposive sampling.

Sample Size : 15nos. Of Retailers.

Data representation tools : Table, Graph and Pie-charts.

Field work : A tour of 21 days was conducted for the project. Retailers view are collected through personal
Interactions and various questionnaire prepared for meeting the objective of Field survey.
 1. Maximum percentage of
Company chairs retailers keep.
Item No of
10 Respondents
9
8 PARTEX 1

7
LOTUS 2
6
5 Series 1
PRANDEE 0
4
P
3 RFL 10
2
1 SUPERSTA 2
0 R
Partex Lotus Prandeep RFL Superstar
2.Satisfaction level with the brand image of RFL ?
Out of 10 Retailers
Item No of Percentage
9 respondents
8
7
6
YES 8 80%
5
4
3 NO 2 20%
2
1
0
YES NO
3. Satisfaction level on basis of price of chairs.
Item No of Percenta
Out of 10 retailers responde ge
nts
Needs Improvement 2

SATISFIED 0 0%

Dis-satisfied 7
AVERAGE 1 10%
No. of Respondent

Average 1 DIS SATISFIED 7 70%

Satisfied 0
NEED FOR 2 20%
IMPROVEMENT
0 1 2 3 4 5 6 7 8
4.Satisfaction on basis of profit margin in view of other competitors
Item No of Percentage
Out of 10 Retailers Respondent
satisfied Average
s
Dis-satisfied Needs Improvement
SATISFIED 1 10%

20% AVERAGE 2 20%

50%

10%
DISSATISFIE 5 50%
20%
D

NEED 2 20%
IMPROVEME
NT
5.On the basis of Delivery time taken.
Item No of Percentage
Respondents
5

4.5

4 ALWAYS 2 20%
3.5

3
Series 1
2.5 SOMETIME 5 50%
2 S
1.5

1 NEVER 3 30%
0.5

0
Always Sometime Never
6. Rate of customer scheme given by RFL.
Item No of Percentag
Customer Schemes Respondent e
s
1 10 100%

2 0 0%

100%
3 0 0%

4 0 0%

5 0 0%
7. Retailers support towards RFL plastic
chairs
Item No of Percentag
Respondent e
Retailers support
s
HIGHLY 3 30%
SATISFIED

SATISFACT 2 20%
highly dis-satisfied; 20%
ORY
Highly satisfied; 30%

Dis-satisfeid; 10%
AVERAGE 2 20%

Average; 20% Satisfied; 20% DIS 1 10%

SATISFACT
ORY
HIGHLY 2 20%
SATISFIED
8.Satisfaction towards the rate of discount given on bulk purchase
Item No of Percenta
Responden ge
ts
10% HIGHLY 0 0%
DISSATISFI
Highly satisfied ED
satisfied SATISFIED 0 0%
30%
Average
60%
Dissatisfied AVERAGE 1 10%
Highly dis-satisfied
DISSATISFI 3 30%
ED
HIGHLY 6 60%
DISSATISFI
ED
9. Rate of overall satisfaction with services offered by RFL
Ranking Retailers
7

6
1 0
5

4 2 1

3
3 7
2

1 4 2

0
1 2 3 4 5 5 0
Column1
10. Time taken to deliver products by
RFL.
Item No of Percentage
out of 10 respondents Respondent
s

6-12 hrs 0 0%

20% 6-12hrs
1-2 days 2 20%
1-2days
50%
2-7days
30% More than 7days 2-7 days 5 50%

MORE THAN 3 30%

7 DAYS
THANK YOU