Claine Avelino. Joseph Eijansantos .

Myra Kintanar
Contents
Elevator Pitch
The Problem
Product / Service
Market Opportunity
Business Model
Market Approach & Strategy
Traction
Competition
Financials
The Team
 Elevator Pitch
visual: parent crying in a messy room with a crying baby

Parents,

What if you had an extra 4 hours

today?
The Problem
Current Solutions
 Product
Convenient
or Service
MustLoveKids is an online
booking system which
connects families to a
Care
community of childcare
providers
 Product or Service
Visual:Pictures/videos of MLK pilot, FGDs, interviews
 Product or Service
Visual: click-through of booking on MLK website
 Product or Service
Visual: MLK pays CS, CS goes on to next house
 Market Opportunity
Online
Moms in
Metro
Manila,
60,000

Customer
Base, 500

Online Other, 500

Moms,
150,000
 Business Model:
Key Revenue Streams
Booking
80% Commissions

10% Website Ads

Institutional
10% Partnerships
 Whole Day
Half Day Booking
Booking

P500 P800
P150 P200
 Market Approach &
Strategy:Current Strategies

Awareness
Corporate
Campaign Booths Product Testing
Client
Demand/Supply
 Market Approach & Strategy:
Half-Year Plan

Online Ads
800 Users By
December 15,
2017 Referral Programs

Corporate/HR Benefits Tie ups

Market Approach & Strategy:
5 -Year
Plan
Deepening
Geographic Reach MustLoveInc
Market Segments

Tourist Cebu
Househelp
Families Davao

Drivers
Traction
 Traction

Insert: MLK champion client video testimonial

 Competition

First-Mover Advantage

Traditional Channels
Financials

5 Half Day
Bookings Daily
5 Whole Day
Bookings Daily
Financials
Monthly Target

100 Half day Bookings in a Month

100 Whole Day bookings in a Month

Financials

Break Even Scenario

3 Half day Bookings in a day

3 Whole Day Bookings in a
day
 Team & Key Stakeholders: Founding
members
As an entrepreneur, Claine Avelino
loves taking calculated risk, given
her background in finance. She
worked in bonds trading for 5 years
and is not new to a high pressure
environment. She also runs her own
business, and is driven towards
delivering results and revenue.
Jojo Eijansantos is a project
development manager .He is
passionate about developing
solutions to pressing social
problems. Armed with a law
degree, he thrives in a demanding,
productive environment.
Myra Kintanar has 2 decades of
corporate experience under her
belt. Having held executive
positions in operations and
marketing, she is keen on details
and processes. Myra works
systematically, allowing the startup,
to have objectives built on a solid
structural base and measurable and
tangible outcome.
 Team & Key Stakeholders:
Management
Marge Ducusin Linlin is our data junkie. She
has been breathing statistics
and data analytics for the past
7 years. A corporate fixture at
Brady Philippines, she is very
good in predicting the impact
of each initiative. LinLIn is the
groups decision quantifier and
is very much into creating buzz
for the brand.