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Claine Avelino. Joseph Eijansantos . Myra Kintanar

Claine Avelino. Joseph Eijansantos . Myra Kintanar

Contents

Elevator Pitch

The Problem Product / Service Market Opportunity Business Model Market Approach & Strategy Traction Competition Financials

The Team

Elevator Pitch visual: parent crying in a messy room with a crying baby Parents, What if

Elevator Pitch

visual: parent crying in a messy room with a crying baby

Parents, What if you had an extra 4 hours today?
Parents,
What if you had an extra 4 hours
today?
The Problem

The Problem

The Problem
Current Solutions

Current Solutions

Current Solutions
Current Solutions
Current Solutions
Convenient MustLoveKids is an online
Convenient
MustLoveKids is an online
booking system which connects families to a Care community of childcare providers
booking system which
connects families to a
Care
community of childcare
providers

Product or Service

Product or Service Visual:Pictures/videos of MLK pilot, FGDs, interviews

Product or Service

Visual:Pictures/videos of MLK pilot, FGDs, interviews

Product or Service Visual: click-through of booking on MLK website

Product or Service

Visual: click-through of booking on MLK website

Product or Service Visual: MLK pays CS, CS goes on to next house

Product or Service

Visual: MLK pays CS, CS goes on to next house

Market Opportunity Online Moms in Metro Manila, 60,000 Customer Base, 500 Other, 500 Online Moms, 150,000

Market Opportunity

Online

Moms in

Metro Manila, 60,000 Customer Base, 500 Other, 500 Online Moms,
Metro
Manila,
60,000
Customer
Base, 500
Other, 500
Online
Moms,

150,000

Business Model: Key Revenue Streams 80% • Booking Commissions • Website Ads • Institutional Partnerships

Business Model:

Key Revenue Streams

80%
80%

Booking Commissions

10% Website Ads

10% Institutional Partnerships

Half Day Booking P500 P150
Half Day Booking
P500
P150
Whole Day Booking P800 P200
Whole Day
Booking
P800
P200
Market Approach & Strategy:Current Strategies Awareness Corporate Campaign Booths Product Testing Client Demand/Supply

Market Approach &

Strategy:Current Strategies

Awareness Corporate Campaign Booths Product Testing Client Demand/Supply
Awareness
Corporate
Campaign
Booths
Product Testing
Client
Demand/Supply

Market Approach & Strategy:

Half-Year Plan Online Ads 800 Users By December 15, 2017 Referral Programs Corporate/HR Benefits Tie ups
Half-Year Plan
Online Ads
800 Users By
December 15,
2017
Referral Programs
Corporate/HR Benefits Tie ups

Market Approach & Strategy:

5 -Year

Deepening Market Segments Tourist Families
Deepening
Market Segments
Tourist
Families

Plan

Geographic Reach Cebu Davao
Geographic Reach
Cebu
Davao
MustLoveInc Househelp Drivers
MustLoveInc
Househelp
Drivers
Traction

Traction

Traction
Traction Insert: MLK champion client video testimonial

Traction

Insert: MLK champion client video testimonial

Competition First-Mover Advantage Traditional Channels

Competition

First-Mover Advantage Traditional Channels

Financials 5 Half Day Bookings Daily 5 Whole Day Bookings Daily

Financials

Financials 5 Half Day Bookings Daily 5 Whole Day Bookings Daily

5 Half Day

Bookings Daily

5 Whole Day Bookings Daily

Financials Monthly Target 100 Half day Bookings in a Month 100 Whole Day bookings in a

Financials

Financials Monthly Target 100 Half day Bookings in a Month 100 Whole Day bookings in a

Monthly Target

  • 100 Half day Bookings in a Month

  • 100 Whole Day bookings in a Month

Financials Break Even Scenario 3 Half day Bookings in a day 3 Whole Day Bookings in

Financials

Financials Break Even Scenario 3 Half day Bookings in a day 3 Whole Day Bookings in

Break Even Scenario

  • 3 Half day Bookings in a day

  • 3 Whole Day Bookings in a day

Team & Key Stakeholders: Founding members

As an entrepreneur, Claine Avelino loves taking calculated risk, given Jojo Eijansantos is a project Myra
As an entrepreneur, Claine Avelino
loves taking calculated risk, given
Jojo Eijansantos is a project
Myra Kintanar has 2 decades
of
development
manager
.He
is
corporate
experience
under
her
her background in finance. She
passionate
about
developing
belt.
Having
held
executive
worked in bonds trading for 5 years
and is not new to a high pressure
environment. She also runs her own
business, and is driven towards
delivering results and revenue.
solutions
to
pressing
social
positions
in
problems. Armed
with
a
law
marketing,
she
is
operations and
keen on details
degree, he thrives in a demanding,
and processes. Myra works
productive environment.
systematically, allowing the startup,
to have objectives built on
a
solid
structural base and measurable and
tangible outcome.

Team & Key Stakeholders:

Marge Ducusin

Management

Linlin is our data junkie. She has been breathing statistics and data analytics for the past

7 years. A corporate fixture at

Brady Philippines, she is very good in predicting the impact of each initiative. LinLIn is the group’s decision quantifier and is very much into creating buzz for the brand.