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, generally speaking, is the
promotion of goods, services,
companies and ideas, usually performed
by an identified sponsor.
¢ |arketers see advertising as part of an
overall promotional strategy.
¢ Advertising involves the process where
in a message is designed so as to
promote a product, a thought, an idea
or even a service.
¢ Y
 is a large and highly
competitive industry occupying a very
important position in most developing
and developed economies.
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] An Advertising Agency or ad agency is a service

provider that works for clients to create an effective
and goal oriented advertising campaign aimed at
representing the Company positively in the eyes of its
target customers.
] Businesses hire advertising agencies to connect with
their target customers.
] The market is cluttered with products and services. To
stand out from that clutter and to emerge as a brand
product, you need services of an advertising agency.
] An advertising agency's professional teams put in their
best efforts to develop attractive slogans, jingles, and
body copy for ads.
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An advertising agency begins by getting well acquainted with the
client's goals, products & target audience. This knowledge proves
beneficial in planning and creating an effective advertising
campaign.

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Õnce an advertising agency understands its clients'
needs, the process of brainstorming and planning
begins.

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˜ome Companies like to outsource their overall
marketing responsibilities to advertising agencies. In
such a case, the ad agency takes over the process of
brand building, strategizing and pushing sales through
other promotion techniques like sales promotions 
  

  

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] Ad agencies come in all 
,, from small one-
one- or two-
two-person
shops to large multi-
multi-national, multi-
multi-agency conglomerates such
as Õmnicom Group, WPP Group, Interpublic Group of
Companies and Havas
Havas..
] ollowing are   
 of advertising agencies that are
currently serving the advertising industry.

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Ô. Õ&|
. JWT
3. Leo Burnett
4. |cCann--Erickson
|cCann
5. Lowe
6. |udra
7. Rediffusion DY&R
8. Contract
9. ˜aatchi & ˜aatchi
Ô
. Grey worldwide
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¢ J Walter Thompson (JWT) is the world·s best- best-known marketing

communications brand. Headquartered in New York, the company
is spread globally with more than

offices in over 9
countries
employing nearly Ô
,


marketing professionals.
¢ ˜ince JWT·s founding in Ô864, passion for innovation has led the
agency to build the first full-
full-service advertising agency.
¢ JWT consistently ranks among the top agency networks in the
world.
¢ JWT India was awarded the Grand Prix in the Direct category at the


8 Cannes Lions International Advertising estival for ´Lead
India,µ a campaign developed for The Times of India. This Grand
Prix, the first for India ever, is living proof of the power of
advertising and JWT·s strength in both the medium and the message
across India.
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¢ JWT India offers advertising, public relations, direct marketing,

design, and social and rural communications services in India. The
company, formerly known as Hindustan Thompson Associates,
Ltd., was founded in Ô9 9 and is based in |umbai, India with
additional offices in Delhi, Chennai, Bangalore, and Kolkata, India.
JWT India is a subsidiary of JWT Asia Pacific.
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¢ ounded in Ô9 8, the first advertising agency in India.

¢ We have helped create some of India's most successful brands like

Asian Paints, Cadbury, evicol among them, and in recent times-
times-
Perfetti,, Hutch, Close Up and many more.
Perfetti

¢ A power brand in itself, Õgilvy & |ather is acknowledged as the

leading communications agency in the country today.

¢ We help clients realize the full potential of their brands through

creative solutions that are consistent with the brand's image and
identity, across touch points, across media.
Õ 

 Õ! 
¢ BBC
¢ Coca--Cola Co.
Coca
¢ Glaxo ˜mithKline
¢ IB|
¢ |asterCard International
¢ |erck & Co. |errill Lynch
¢ Unilever
¢ Ariba (UK) Ltd
¢ Dubai World Cup
¢ ˜hell oil
¢ evicol
¢ Nestle.etc.
¢ Õgilvy PR Worldwide·s division B/W/R is dealing with media
relations for celebrities such as Ben Affleck, Brat Pitt, |ichael J.
ox, and Reese Witherspoon. inally, several governmental bodies
stand amongst Õgilvy's clients.
       

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54

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December 3,

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