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Research must be instrumental in solving problems

affecting the lives of people in a community.

Good research report uses complicated language.

Research must take place in an organized or orderly


manner.
1. What are your important observations about the two research
samples?
2. Which of the two aims to test the hypothesis and look for cause and
effect? What about to explore?
3. Which of the two is subjective? Is objective? Why?
4. What is the data collection technique used in sample 1? In sample
2?
5. Which is analyzed statistically? Which is not?
6. In terms of outcome, which has the measurable results?
7. Based on your evaluation, which do you think is a qualitative
research? Which is a quantitative research? Why?
- Understand behavior in a natural setting through first hand experience,
truthful reporting, and quotations of actual conversations. It aims to
understand how the participants derive meaning from their surroundings,
and how their meaning influences their behavior.
- Generates non-numerical data.
- Approaches to research are based on a "world view" which is holistic and has
the following beliefs:
There is not a single reality.
Reality is based upon perceptions that are different for each person
and change over time.
What we know has meaning only within a given situation or context.
- Inductive approach begins with observation and seeks to find a pattern
within them.
- Emphasis is on discovery rather than proof.
- Examples of qualitative research methods are:
Action research
Case study
Grounded theory
Ethnography
Phenomenology
- Determine the relationship between one thing (independent variable) and
another (dependent variable) within a population.
- Examples of quantitative research methods are:
Descriptive - establishes association bet. variables
Correlational - establishes relationship bet. variables
Experimental - establishes causality bet. variables
- Data are in the form of numbers and statistics is used to analyze the data
which is often arranged in tables, charts, graphs or other non-textual forms.
- Deductive approach - begins with expected pattern tested against
observations
- Emphasis is on proof rather than discovery
QUANTITATIVE
QUALITATIVE RESEARCH
RESEARCH
GOAL

SETTING

APPROACH

EMPHASIS

INSTRUMENT

RESPONDENTS

METHODS

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