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  • Centurion University of Technology and Management

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    Aditya
    20 vizualizări15 pagini
    The document discusses product life cycles and provides an example. It defines a product and explains the 5 stages of a product's life cycle: product development, introduction, growth, maturity, and decline. Each stage is characterized by different levels of costs, sales, profits, and competition. The introduction stage has high costs and low sales. Growth sees increasing competition and profits. Maturity has peaking sales and decreasing profits. Decline has falling sales and profits. Examples given for each stage are holographic projection (introduction), tablets and PCs (growth), laptops (maturity), and typewriters (decline).

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    productlifecyclewithexample

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    productlifecyclewithexample-160713100809

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    The document discusses product life cycles and provides an example. It defines a product and explains the 5 stages of a product's life cycle: product development, introduction, growth, maturity, and decline. Each stage is characterized by different levels of costs, sales, profits, and competition. The introduction stage has high costs and low sales. Growth sees increasing competition and profits. Maturity has peaking sales and decreasing profits. Decline has falling sales and profits. Examples given for each stage are holographic projection (introduction), tablets and PCs (growth), laptops (maturity), and typewriters (decline).

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    20 vizualizări15 pagini

    Centurion University of Technology and Management

    Încărcat de

    Aditya
    The document discusses product life cycles and provides an example. It defines a product and explains the 5 stages of a product's life cycle: product development, introduction, growth, maturity, and decline. Each stage is characterized by different levels of costs, sales, profits, and competition. The introduction stage has high costs and low sales. Growth sees increasing competition and profits. Maturity has peaking sales and decreasing profits. Decline has falling sales and profits. Examples given for each stage are holographic projection (introduction), tablets and PCs (growth), laptops (maturity), and typewriters (decline).

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 15

    CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMENT

    Production & Operations Management

    Topic: Product, product life cycle with stages with an example

    P R ES E N T E D BY:
    A . P R I YA N K A
    Contents
    What is a product
    Stages in Life Cycle
    Example for stages of particular market
    What is a Product?
    Product is anything which we use and also satisfies our needs.
    Product Life Cycle
    Product Life Cycle deals with the life of a product in the market with
    respect to business or commercial costs and sales measures
    It has 5 stages:
    Product development
    Introduction
    Growth
    Maturity
    Decline
    Product Life Cycle

    Sales

    Profits

    Product Time
    Develop- Introduction Growth Maturity Decline
    ment
    Introduction Stage
    High Cost
    The size of the market for the product is small, which means sales are
    low, although they will be increasing.
    Losses i.e no Profit
    Limited competition
    Growth Stage
    Increasing Competition
    Lower Prices
    Different Marketing Approach
    Greater Consumer Awareness
    Increase in Profits
    Sales

    growth

    Time
    Maturity Stage
    Sales Volumes Peak
    Decreasing Market Share
    Profits Start to Decrease
    Continued Reduction in Costs
    Increased Market Share Through Differentiation

    maturity
    Sales

    Time
    Decline Stage
    Market in Decline
    Falling Sales and Profits
    Product Withdrawal
    Cheaper Production
    Cheaper Markets

    Sales

    decline

    Time
    Example for stages of
    particular market
    Introduction Stage
    Holographic Projection
    Growth Stage
    Tablet & PCs
    Maturity Stage
    Laptops
    Decline Stage
    Typewriters
    Thank You..

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