Corporate Presentation

November 2010

Dr. Chris Boorman

Chief Marketing Officer

2010 Informatica. Company Confidential. Forward-looking information is based upon multiple

assumptions and uncertainties and does not necessarily represent the companys outlook.

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Informatica
The #1 Independent Leader in Data Integration

Founded: 1993
2009 Revenue: $501 million
5-year Average Growth Rate:
18% per year
Employees: 2,000+
Partners: 400+
Major SI, ISV, OEM and On-
Demand Leaders

Customers: 4,200+
84 of Fortune 100
87%+ of Dow Jones
Government Organizations in
20 countries
# 1 in Customer Loyalty
Rankings

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Our Singular Mission
Enabling The Information Economy

We enable organizations
to gain a competitive advantage
from all their information assets
to drive their
top business imperatives.

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 Enabling the Information Economy

Data Matters Even More During Times of Change

2010 Informatica. Company Confidential. Forward-looking information is based upon multiple

assumptions and uncertainties and does not necessarily represent the companys outlook.

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The Global Economy
Customer Strategies from Business Survival to Business Revival
Globalization Consolidation Growth
Diversify Scale Revive

Sarbanes-Oxley

HIPAA Basel II

GLBA EUDPD

Operational Efficiency Governance

Improve Comply

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 The Information Economy
Lack of Trustworthy Data Impedes Key Business Imperatives

Operational
Globalization Consolidation Growth Governance
Efficiency

Improve Mergers Increase

Acquire & Outsource Governance Increase
Improve Modernize Efficiency Acquisitions Partner
Retain Non-core Risk Business
Decisions Business & Reduce & Network
Customers Functions Compliance Agility
Costs Divestitures Efficiency

Lack of relevant, trustworthy and timely data

SWIFT NACHA HIPAA

Cloud Computing Application Database Unstructured Partner Data

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The Information Economy
Data Matters!

Potential Value of Data

Most Valuable of
Very Valuable Assets
The Value Gap

Consistency of the data

Mapping of the data
Effective Conversion into Useable Asset Accessibility of the data
Timeliness of the data
Protection of the data
Accuracy of the data
Extremely or
Very Effective

These Findings Are From Interviews With Top Executives Of Large, Multinational Businesses, For
PricewaterhouseCoopers Management Barometer.

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 Beyond Data Warehousing
Empowering the Data-Centric Enterprise

Business Imperatives
Improve Mergers Increase
Acquire & Outsource Governance Increase
Improve Modernize Efficiency Acquisitions Partner
Retain Non-core Risk Business
Decisions Business & Reduce & Network
Customers Functions Compliance Agility
Costs Divestitures Efficiency

IT Initiatives
Customer, Risk
Business & Zero
Legacy Application Application Supplier, BPO Mitigation & B2B
Operational Latency
Retirement ILM Consolidation Product SaaS Regulatory Integration
Intelligence Operations
Hubs Reporting

IT Projects

Data Data Database Data Master Data Data Complex B2B Data Ultra
Warehouse Migration Archiving Consolidation Management Synchronization Event Exchange Messaging
Processing

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 The Tradition Approach
87% of Enterprises Use Hand-Coding for Data Integration

Data Data Test Data Data Master Data Data Complex B2B Data Ultra
Warehouse Migration Management Management Synchronization Event
Consolidation Processing Exchange Messaging
& Archiving

75% of enterprises reported

increased maintenance costs

SWIFT NACHA HIPAA

Cloud Computing Application Database Unstructured Partner Data

1 Forrester Research, The State Of Enterprise IT Budgets: 2008, March 27, 2008
2 Forrester Research, Addressing Data Integration Challenges with SOA, 2007

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 The Informatica Approach
Comprehensive, Unified, Open and Economical platform

Data Data Test Data Data Master Data Data Complex B2B Data Ultra
Warehouse Migration Management Management Synchronization Event
Consolidation Processing Exchange Messaging
& Archiving

SWIFT NACHA HIPAA

Cloud Computing Application Database Unstructured Partner Data

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Business Value through Trustworthy, Actionable, Authoritative Information Assets

Trust Act Govern

Profile Sense Model

Complex Event Master Data

Data Quality
Processing Management

Information Infrastructure
Cloud Computing Enterprise Partner Trading Network
(B2B)

EDI

NACHA

HIPAA
Ultra Messaging
Ultra Messaging

Cloud Data Integration Enterprise Data Integration B2B Data Exchange

ILM

Data Infrastructure
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 The Informatica Platform
Comprehensive, Unified, Open and Economical

Comprehensive Unified Open Economical

Supporting the Maximizing Accessing data from Low Total Cost of

complete data productivity with any source Ownership (TCO)
integration lifecycle
Role based Mitigating risk by Fast Return on
Enabling any data collaboration, working with what Investment (ROI)
integration project you have now and
Shared services in the future
Delivering at any
latency Consistent interfaces

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 The Informatica Platform
Proven Value: Comprehensive, Unified, Open and Economical

Comprehensive Unified Open Economical

Utilize Platform (DI, ICCs supporting 70+ Leveraging Informatica Saved $6M/year in
MDM, Meta Data projects, including Platform including DI, using unified,
Manager, PowerCenter migrating data from DQ, B2B and MDM to reusable data quality
and to be deployed ILM millions of customers on-boarding varying environment;
Archiving) to lower cost online bill pay apps; B2B partner data and Delivered ROI in 3
of supporting drug is used for all payment ensuring rapid time to months; Saved
discovery & systems; Reducing delivery of a single- $1.2M using data
development process development costs by view of customer data. profiling to enhance
by 20%+ and comply 50% & improving system data quality.
with Sunshine Act. performance by 500%.

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 The Informatica Platform
Enables Key Business Imperatives from Fragmented Data

Improve Mergers Increase

Acquire & Outsource Governance Increase
Improve Modernize Efficiency Acquisitions Partner
Decisions Retain Non-core Risk Business
Business & Reduce & Network
Customers Functions Compliance Agility
Costs Divestitures Efficiency

SWIFT NACHA HIPAA

Cloud Computing Application Database Unstructured Partner Data

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 The Informatica Platform
Proven Value Proposition: Do More With Less

Improve Mergers Increase

Acquire & Outsource Governance Increase
Improve Modernize Efficiency Acquisitions Partner
Retain Non-core Risk Business
Decisions Business & Reduce & Network
Customers Functions Compliance Agility
Costs Divestitures Efficiency

Data Data Database Data Master Data Data Complex B2B Data Ultra
Warehouse Migration Archiving Consolidation Management Synchronization Event Exchange Messaging
Processing

Reduced time Migrated core Rationalized Reduced IT Implemented Completed Turned human Increased first Reduced latency
to bring new business application labor costs and Multi-domain legacy intensive review year revenue by 75% and
drugs to operations off portfolio; time to MDM to migration to into automated by 18% by improved
market from 12 mainframe, saved integrate 138 increase salesforce.com alerts generated accelerating throughput by 5x
years to 8; saving $21 $1 million with systems by revenue in 1/3 of time for in seconds on-boarding of while reducing
saved $2 million. 6 month 50%. productivity of 5000 users. for maritime new customers hardware costs
million. payback. 15,000 financial security. from 2 months by 50%.
advisors by to 2 days.
10%.

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 Why Informatica?
Proven Technology Leadership
Enterprise Data Integration
Informatica was assessed as having the
largest share, more than 33 percent, in
packaged applications for database
archiving based on number of customers
for 2007 by Gartner, Inc. in a research
report released October 13, 2008
Application ILM
Data Quality
Informatica supports the requirements
of cross-organizational data
exchange, so users apply familiar &
trusted data integration tools and
techniques to the growing practice of
B2B data integration.
B2B Data Exchange
Informaticas mission to integrate data
Master Data Management
AgentLogic provides the means for
Informatica to couple event
processing with its identity resolution
and change data capture
technologies that can further help
pinpoint changed events
Complex Event Processing
from business to business meets a
need of many companiesOthers in
this market (including IBM, Microsoft
and Oracle) have not yet pursued this
progressive use of data integration
Cloud Data Integration
29West is best-known for its low-
latency Latency Busters Messaging
(LBM), which is used extensively in
financial markets for streaming market-
data applications. 29West is used by
seven of the top 10 investment banks
Ultra Messaging
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Why Informatica?

Proven technology leadership

A track record of continuous innovation
The most neutral trusted partner
Long history of customer success

To date, weve seen a return on our investment

from this program over 2,000 percent.

A Singular Focus on
complete, Data
accurate andIntegration
timely data is a
fundamental requirement for optimal performance

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 A Track Record of Continuous Innovation
Cloud
MDM Q4 2010
ILM
Q3 2010
Informatica
Marketplace
Trust framework,
Q2 2010
MDM plug-ins
Ultra Messaging Test data mgmt
Q1 2010
Informatica 9.0
Informatica Cloud 9 Online exchange
Q4 2009 for solutions

CEP
PowerCenter CE Multi-domain MDM
Q3 2009 Ultra-low Latency Messaging
Address Validation
Q2 2009 Collaboration, Pervasive DQ, Data Services

Application ILM
Complex Event Processing and Cloud IaaS
Q1 2009
Informatica 8.6.1
Cloud Synch. Address Validation for DQ
Q4 2008

Application Information Lifecycle Management

Business Glossary, ICC Manageability

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 Cloud
Why Informatica?
The Neutral, Trusted and Preferred Partner
BI OEM Partners On-Demand

Database and Infrastructure Global SI Partners

Operating Systems Elite SI Partners

Platforms and Technologies

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 Why Informatica?
Over 4,200 Leaders Rely on Informatica

Financial
Services
and Insurance

Government and
Public Sector

Healthcare and
Life Sciences

Manufacturing

Retail and
Services

Tele-
communications

Transportation
and Distribution

Utilities and
Energy

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Questions & Answers

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