BUYING BUSINESS BEHAVIOR ON

LAPTOPS (IMMAT TECH)

NAME: VICTOR VINCENT RENNER
COURSE NAME: CONSUMER BEHAVIOR
STUDENT ID #: 40407205
NAME OF PROFESSOR: DEBORAH HELMAN
DATE: AUGUST 25TH, 2016
INTRODUCTION
COMPUTER: As a technology has numerous applications which are used in various businesses
and it is used to maximize the sell rate of various business. It is important to know that almost
every market or business institution uses computer for accuracy, accountability, storability, tracking
of their goods and services and soon.
SOME STEPS CONSUMERS TAKE WHEN BUYING LAPTOPS
GENERAL RESEARCH
ALTERNATIVES
PRICE COMPARISON
POST PRICE EVALUATION
SOME STEPS CONSUMERS TAKE WHEN BUYING LAPTOPS

GENERAL RESEARCH
This is the initial stage a consumer should take when planning to buy a laptops as a consumer when
you have the need for a laptops and that need is to satisfy his/her desire.
External search: As a customer its very important to do external research on the type of laptop you
intend to by via friends and relatives. A successful search of information leave a buyer with varieties of
alternatives.
Internal Search: As a buyer it is also important for you to do personal research on the various laptops
with regard to the memory space, processor speed, battery charge sustainability and soon.
 ALTERNATIVES

QUALITY OF THE LAPTOP

This is were the consumer evaluate based on the information he or she obtained from his
researched and its very important because it deal with performance, warranty, price,
durability, and production quality.
VERIETIES OF CHOICES

1. HP for battery durability

2. Dell for durability
3. MAC for speed, design and graphic
4. Acer for fashion
PRICE COMPARISON
DECISION: This may differ base the choice and the customer purchasing power. The consumer make its
final choice and end up with the money value for the computer and this is refer to effective demand.
Window shopping/: The customer with take advantage to visit different stores and try to get feed back from
the seller and determined the various shops and their prices.
 POST PRICE EVALUATION
Positive Post Evaluation
The customer gives a positive feed back about the product base on it experience and satisfaction he
or she has from the laptops. The customer will be highly please to make recommendation to friends
and family members about the product
Negative Post Evaluation
In the scenario the customer will definitely voice out his/her feeling about the laptops and how
dissatisfied he/she is with the product, and the customer will persuade his/her customer about the product
 FACTORS AFFECTING CONSUMER PURCHASING POWER
BELOW ARE SOME FACTORS THAT AFFECT THE PURCHASING POWER OF THE CONSUMER
PERSONAL: Age, Life style and Economic Circumstances

PSYCHOLOGICAL: Motivation, Learning, Beliefs and Attitudes

SOCIAL CLASS: Interest and values
CULTURE: Adopting the culture within age group, Usage between group of individuals
 PERSONAL

AGE: As person aging there are certain commodities he or she does no have interest in buying
for instances consumer sometimes think what type of computer will I buy
ECONOMIC CIRCUMSTANCES: Humans are rational buyer who wants to take maximum
utility out of fixed/minimum price.
PSYCHOLOGY :Consumer has the a set of fixed motives that drives him to purchase or not to
purchase
Social Class: This influence buyer by the type of society they live
 REFERENCES
AUTHOR, A. A., & AUTHOR, B. B. (DATE OF PUBLICATION). TITLE OF ARTICLE.TITLE OF JOURNAL,
VOLUME NUMBER, PAGE RANGE. RETRIEVED FROM
HTTP://WWW.SOMEADDRESS.COM/FULL/URL/
SMYTH, A. M., PARKER, A. L., & PEASE, D. L. (2002). A STUDY OF ENJOYMENT OF
PEAS. JOURNAL OF ABNORMAL EATING, 8(3), 120-125. RETRIEVED FROM
HTTP://WWW.ARTICLEHOMEPAGE.COM/FULL/URL/
THANKS