WOMEN ENTREPRENEURSHIP

Prepared by
REHANA SHAIKH
TWINKLE DEWANI
SONALI DAS
MADHURI
(MBA Semester II)
 INTRODUCTION

Entrepreneur
An entrepreneur is someone who is a risk
taker and is ready to face challenges.
 Women Entrepreneur
It may be defined as a woman or group of women
who initiate, organise and run a business
enterprise.
Government of India has defined women
entrepreneurs as owning and controlling an
enterprise with a woman having a minimum
financial interest of 51% of the capital and giving
atleast 51% of the employment generated in the
enterprise to women.
 CHARACTERISTICS OF WOMEN AS
ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to take risk
Profit earning capacity
 LEADERSHIP QUALITIES
Accept challenges Adventurous
Ambitious Conscious
Drive Educated
Enthusiastic Determination to excel
Hard work Experienced
Patience Intelligent
Industrious Perseverance
Motivator Studious
Skillful Keenness to learn and imbibe
Unquenchable optimism new ideas
 IMPORTANCE OF WOMEN ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic activities.
It will ensure the economic & social development of the
women
Providing more human resources to strengthen the
economy of the country.
The economic status of women is now accepted as an
indicator of a societys stage of development.
 THE INDIAN APPROACH
When women move forward, the family moves, the village moves and the nation moves.....
-Pandit Jawaharlal Nehru
Earlier there were 3 Ks
Kitchen
Kids
Knitting
Then came 3 Ps
Powder
Papad
Pickles
At present there are 3 Es
Electronics
Energy
Engineering
SOME FAMOUS WOMEN ENTREPRENEURS
INDU JAIN
 Indu jains profile
Birth place: faizabad , uttar Pradesh.
Date of birth : 8th September, 1936.
Work For: Bennett coleman & co. ltd.
Position : Chairperson.
Married to: late ashok Kumar jain.
Children : two sons, ( Sameer jain & vineet jain).
Valued at : US $ 2.8 Billion.
 INFORMATION
Indu jain used to be the chairperson of indias largest and
most powerful media house The Times Group.
Indu jain is also founder president of the ladies wing of FICCI.
Indu jain is also the chairperson of Bhartiya Jananpith trust
which awards indias most prestigious and highest literary
award, The Jananpith award.
She addressed the united nations in 2000 at the millennium
world peace summit of religious and spiritual leaders.
 COMPANY PROFILE

Indu jain provide media publishing services such as

magzines, newspapers and internet.
Huge brand names such as economic times, times of
india, filmfare are under its ownership.
Television channels such as times now, zoom , etc.
 MISSION

Create and build brand with differentiated

content to capture relevant audiences and
market the value these to advetisers to help
them sell and streghten their brands
 Indu jain as entrepreneur
Indu jain is one of the well known of top 5 indian
women entrepreneur
The so known Multifaceted lady is known for
different identities that is from being women
entrepreneur to humanist to educationist to
spiritualist.
Indu writes spiritual columns in her papers and is an
active supporter of womens rights and fighter for
various social problems existing in the country.
 Indu jains career
Indu jain is founder president of ladies wing of FICCI
She is also the member of Bhartiya Janpith which hosts
Indias most prestigious and highest literary award
She was ranked 317 richest person in the world and
Indias top 20 richest person.
Ms. Jain is also the guiding force behind the Oneness
Forum.
 Achivements
She addressed the united nations in 2000 at the Millenium
World peace summit of religious and spiritual leaders.
The onness forum recently awarded the Mahatma
Mahavira Awards.
The president of BCCL, awarded the excellence in creative
literary writing to Indian in any language and the prestigious
awarded lies with Indu Jain.
Indian congress of women(ICW) awarded indu jain with an
international lifetime achievement award.
 BELIEFS
She is strong believer of onness and follows it In her firm.
She is an active supporter of womens rights
Under her guidance the times foundation runs community
services , research groups and relief funds for various
disaster reliefs such as floods, cyclones, earthquakes, etc.
She encourages budding entrepreneurs and believes in their
abilities to shine and make way for themselves in the world.
 Strategies she used
Move First, Move Fast.
Pincer Movement strategy.
Multiple Ties.
Continous innovation.
Ties-up.
 BASIC PROBLEMS FACED WOMEN
ENTREPRENEURS
Her being a woman
Responsibility towards family, society and work
Male dominated society
Tough Competition with large scale units
Lack of business training
Lack of education
Low risk bearing ability
Non-awareness of facilities provided by government
Questions by licensing authorities
Marketing
 PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence
 BY WAY OF CONCLUSION!!
The role of business Women in economic
development is inevitable. Now-a-days women
enter not only in selected professions but also in
professions like trade, industry and engineering.
Women are also willing to take up business and
contribute to the Nation's growth. There role is also
being recognized and steps are being taken to
promote women entrepreneurship. Resurgence of
entrepreneurship is the need of the hour. An
integrated approach is necessary for making the
movement of women entrepreneurship a success.
Make the world your business
destination..

THANK YOU!!!