Korean Operations

Tata Motors entered the advanced Korean Market by acquiring Daewoo, with which it has tremendous synergies
in terms of product strategy and R & D. Tata Motors has planned to use this merger and leverage the technology
for developing a World Truck for India and international markets.

South African Operations

In the export market, Tata Motors moved from a fragmented approach to specific markets, chosen in terms of
consumer behavior, distribution networks, supply chain, etc. and identified South Africa as one of the best
markets. The sales in this region are about 15,000 units4. This is a significant improvement over what Tata Motors
was cumulatively exporting (8000 units) before adopting its new internationalization strategy.

Thailand Operations
Tata Motors formed a joint venture with Thonburi Automotive Plant to enter Thailand. Thailand is the second
most competitive market for pickups, and the new pickup trucks developed here will be sold in both domestic and
export markets.

Latin American Operations

Tata Motors has taken its alliance with Fiat to produce a new one-tonne pick-up truck, for Latin American markets
from Fiat's facility in Argentina. This arrangement will also see Tata Motors forming a joint venture with a
subsidiary of Iveco, the commercial vehicle division on Fiat, to set up a distribution network.

Now that Tata Motors has established a sustainable model in some countries, its main challenge is to replicate this
model in other countries as well.
 Commercial Vehicle Company) is a commercial vehicle
manufacturer headquartered in Gunsan, Jeollabuk-do,
South Korea and a wholly owned subsidiary of Tata
Motors. It is the second-largest heavy commercial
vehicle manufacturer in South Korea.
The company was established in 2002 as Daewoo
Commercial Vehicle Co. Ltd, after it was spun off from
parent Daewoo Motor Co. Ltd. In 2004 it was acquired
by Tata Motors, India's largest passenger automobile
and commercial vehicle manufacturing company.
 South African Operations
In the export market, Tata Motors moved from a fragmented approach to specific markets, chosen
in terms of consumer behavior, distribution networks, supply chain, etc. and identified South Africa
as one of the best markets. The sales in this region are about 15,000 units4. This is a significant
improvement over what Tata Motors was cumulatively exporting (8000 units) before adopting its
new internationalization strategy.

Thailand Operations
Tata Motors formed a joint venture with Thonburi Automotive Plant to enter Thailand. Thailand is
the second most competitive market for pickups, and the new pickup trucks developed here will be
sold in both domestic and export markets.

Latin American Operations

Tata Motors has taken its alliance with Fiat to produce a new one-tonne pick-up truck, for Latin
American markets from Fiat's facility in Argentina. This arrangement will also see Tata Motors
forming a joint venture with a subsidiary of Iveco, the commercial vehicle division on Fiat, to set up
a distribution network.

Now that Tata Motors has established a sustainable model in some countries, its main challenge is
to replicate this model in other countries as well.
 Operations[edit]
As of July 2016 TMT employed 16,477 at its Thai
factories. Toyota Motor Thailand runs three
plants in two provinces. The plant in Samrong,
Samut Prakan Province produces pickup trucks
and commercial vehicles. The two plants in
Chachoengsao Provinceat Ban Pho and
Gatewaymake passenger cars. The three plants
have a combined maximum annual capacity of
760,000 units.[2]
 Tata, Fiat enter strategic alliance
Deshbandhu Singh, None, New Delhi | Updated: Jan 14, 2006 17:24 IST
Fiat Group and Tata Motors on Friday announced signing of an agreement to co-operate on dealer
network sharing, which encompasses the sale of Fiat-branded cars through selected Tata outlets
throughout India.
Tata Motors will manage the marketing and distribution of the Fiat-branded cats in India. Following
the agreement, a targeted selection of Fiat cars and the Tata product range along with sale and
service of spare parts will be available from March 2006 through the Tata dealership network.
Dealers will display the new Fiat logo alongside the Tata logo at their outlets.
This deal is the first result of the joint activity started after the signature of the memorandum of
understanding between Fiat and Tata Motors in September last year.
Commenting on the deal, CEO of Fiat, Sergio Marchionne said that this agreement is a milestone in
our presence in India. It enables us to increase our customer base in the country.
Chairman of the Tata Group Ratan Tata said, "I am pleased at this quick and definitive start of a
potential long-term relationship."
"We believe this will soon result in more strategic alliances between the two organisations and
across various markets."
Replying to a question, whether the two companies will go for joint production,
 We believe this will soon result in more strategic alliances between the
two organisations and across various markets."
Replying to a question, whether the two companies will go for joint
production, considering Tata's strong manufacturing infrastructure in
India, Ratan Tata said, This kind of decision would be taken later on. For
now, this is a wonderful opportunity to generate the volume."
He said, "The best thing about this tie-up is that a new relationship is
evolving.
Commenting on how Tatas will benefit from the tie-up, the chairman said,
"As a car company we need to go beyond India. Fiat has a tremendous
technology and the ties will have enormous value for Tata in this regard.
We are very excited about the relationship."
"He also said while Tata will support Fiat in India, we need Fiat's support in
Europe. The two companies are looking for opportunities not only aimed
at Indian market but also outside India."
 Tata Motors has formed a strategic alliance with Bharat Forge Limited and General Dynamics Land
Systems (GDLS) of the US for the Ministry of Defences (MoD) Future Infantry Combat Vehicle (FICV)
program. Tata Motors will lead the consortium, with Bharat Forge Limited as a partner, while
General Dynamics Land Systems will bring in its expertise in combat vehicle platforms.

Tata Motors will play on its strengths related to design, development & integration of mobility
platforms, while Bharat Forges will bring on board its competence with fighting platforms and
manufacturing strengths. General Dynamics expertise, as SOSI (a system of systems integrator) in
various integrational programs, will bring in the required competency enabling Tata Motors, the
lead integrator, to offer a truly indigenous solution for this Make program, said Tata Motors in a
press release.

Commenting on the partnership, Ravi Pisharody, executive director, commercial vehicles, Tata
Motors Ltd, said, Defence particularly needs partners with long-term commitments to see
products and solutions through multiple generations of evolution, and we at Tata Motors are proud
to have joined hands with Bharat Forge and General Dynamics Land Systems, for a complete FICV
solution for the Indian armed forces. Through this partnership we will be better positioned to help
the country realise its Make in India vision, for the first completely indigenised combat vehicle, at
the same time cater to the opportunities available right here in India.
 http://www.forbes.com/2010/12/03/forbes-india-tata-fiat-partner-
troubles.html
Tata Motors forms JV with Thonburi Automotive
TNN Dec 18, 2006, 07.25pm IST

Tata Motors, India's largest automobile company, has entered into a joint
venture with Thonburi Automotive Assembly Plant Co, a Thailand-based
independent assembler of automobiles to manufacture, assemble and
market pickup trucks in the south-east Asian country.

The joint venture, in which Tata Motors will hold 70% of the equity and
Thonburi 30%, will manufacture the pick-up vehicles in Thonburi's
manufacturing facility. Manufacturing activity will go on stream in a year's
time and both partners will jointly manage the operation.
 Tata Hitachi Construction Machinery[edit]
Main article: Tata Hitachi Construction
Machinery
Tata Hitachi Construction Machinery is a joint
venture between Tata Motors and Hitachi
which manufactures excavators and other
construction equipment. It was previously
known as Telcon Construction Solutions.
 Tata Marcopolo[edit]
Main article: Tata Marcopolo

A Tata Marcopolo bus in use in Chandigarh, India

Tata Marcopolo is a bus-manufacturing joint venture between Tata
Motors (51%) and the Brazil-based Marcopolo S.A. (49%). The joint
venture manufactures and assembles fully built buses and coaches
targeted at developing mass rapid transportation systems. It uses
technology and expertise in chassis and aggregates from Tata
Motors, and know-how in processes and systems for bodybuilding
and bus body design from Marcopolo. Tata Marcopolo has launched
a low-floor city bus which is widely used by Chandigarh, Kolkata,
Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Lucknow, Pune,
Agra, Kochi, Trivandrum, and Bengaluru transport corporations. Its
manufacturing facility is based in Dharwad.
 Joint ventures, subsidiaries, associates

Tata Motors has a joint venture (JV, 51:49) with Marcopolo, the Brazil-based maker of bus and coach bodies. Tata Motors (SA) (Proprietary) is Tata
Motors' JV with Tata Africa Holding (Pty); the JV assembly plant at Rosslyn, Pretoria, assembles light, medium and heavy commercial vehicles ranging
from 4-50 tonnes from semi knocked down kits.

Other associates include:

Tata Daewoo Commercial Vehicle Company, a 100-percent subsidiary of Tata Motors in the business of heavy commercial vehicles (www.tata-
daewoo.com).
Tata Motors European Technical Centre is a UK-based, 100-percent subsidiary engaged in design engineering and development of products.
Telco Construction Equipment Company makes construction equipment and provides allied services. Tata Motors has a 60 percent holding; the rest
is held by Hitachi Construction Machinery Company, Japan (www.telcon.co.in/).
Tata Technologies provides specialised engineering and design services, product lifecycle management and product-centric information technology
services (www.tatatechnologies.com/).
Tata Motors (Thailand) is a joint venture between Tata Motors (70 percent) and Thonburi Automotive Assembly Plant Co (30 percent) to
manufacture and market the companys pickup vehicles in Thailand (www.tatamotors.co.th/).
Tata Cummins manufactures high horsepower engines used in the companys range of commercial vehicles.
HV Transmissions and HV Axles are 100-percent subsidiaries that make gearboxes and axles for heavy and medium commercial vehicles.
TAL Manufacturing Solutions is a 100-percent subsidiary that provides factory automation solutions and designs and manufactures a wide range of
machine tools (www.tal.co.in/).
Hispano Carrocera is a Spanish bus manufacturing company in which Tata Motors acquired a 100 percent stake in 2009 (www.hispano-net.com/).
Concorde Motors is a 100 percent subsidiary retailing Tata Motors range of passenger vehicles (www.concordemotors.com/).
Tata Motors Finance is a 100 percent subsidiary in the business of financing customers and channel partners of Tata Motors (www.tmf.co.in).
 ata Motors is the country's market leader in commercial vehicles and among the
top three in passenger vehicles. It is also the world's fifth-largest truck and fourth-
largest bus manufacturer. Tata Motors commercial and passenger vehicles are
being marketed in several countries in Europe, Africa, the Middle East, South Asia,
South East Asia, South America, CIS and Russia. It has franchisee / joint venture
assembly operations in Bangladesh, Ukraine and Senegal.

The company, formerly known as Tata Engineering and Locomotive Company,

began manufacturing commercial vehicles in 1954 with a 15-year collaboration
agreement with Daimler Benz of Germany. It has, since, developed Tata Ace,
India's first indigenous light commercial vehicle; the Prima range of trucks; the
Ultra range of international standard light commercial vehicles; Tata Safari, India's
first sports utility vehicle; Tata Indica, India's first indigenously manufactured
passenger car; and the Nano, the world's most affordable car.

Tata Motors has over 4,500 engineers, technicians and scientists at R&D centres in
India, South Korea, Italy, Spain and the UK.
 Iveco and Tata Motors explore strategic alliance opportunities
TORINO, MUMBAI, February 14, 2007: Iveco, a company of Fiat Group, and Tata Motors announced today the signing of a Memorandum of
Understanding (MoU) to analyse the feasibility of cooperation, across markets, in the area of Commercial Vehicles. The MoU would encompass a
number of potential developments in engineering, manufacturing, sourcing and distribution of products, aggregates and components.
Shortly after the MoU signature, Iveco and Tata Motors will set up a joint Steering Committee to determine the feasibility of cooperation, both in the
short and over the long term. When found feasible, the two companies will enter into definitive agreements in the course of the coming months.
In a statement Mr. Paolo Monferino, CEO of Iveco, said The possible strategic cooperative agreement with Tata Motors represents a new step in our
strategy leveraging on excellent partnerships of Fiat Group across the automotive value chain. We are devoting great efforts and resources to
explore this cooperation opportunity, on our way to change and expand Iveco in the next years.
The Managing Director of Tata Motors, Mr. Ravi Kant, said, We are truly excited about the potential of the opportunities this cooperation offers,
complementing each others strengths in products and across markets.
About Iveco
Iveco designs, manufactures, and markets a broad range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses
and coaches as well as special vehicles for applications such as fire fighting, off-road missions, defence and civil protection.

Iveco employs 24,500 people and runs 27 production units in 16 countries in the world using excellent technologies developed in 5 research centres.
Besides Europe, the company operates in China, Russia, Turkey, Australia, Argentina, Brazil, and South Africa. More than 4,600 service outlets in over
100 countries guarantee technical support wherever in the world an Iveco vehicle is at work.

About Tata Motors

Tata Motors is India's largest automobile company, with revenues of US$ 5.5 billion in 2005-06. With over 4 million Tata vehicles plying in India, it is
the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck
manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa,
the Middle East, South Asia, and South East Asia and in Australia. Tata Motors and Fiat Auto have announced the formation of an industrial joint
venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Tata Motors already distributes Fiat-
branded cars in India. The companys international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a
bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses
and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in
Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.
www.tatamotors.com - See more at: http://www.iveco.com/en-us/press-
room/release/Pages/IvecoandTataMotorsexplorestrategicallianceopportunities.aspx#sthash.66MsthjJ.dpuf
 http://www.tata.com/company/profileinside/
Tata-Motors
 Toyota Motor Thailand Co., Ltd. (TMT) was
founded in 1962. In 1979 Toyota began making
pressed body parts in Thailand. In 1989 TMT
began manufacturing engines locally. TMT
controls the manufacturing of Toyota cars in
Thailand and they supply cars to various official
dealers throughout Thailand. TMT's main export
market is the ASEAN region and the Oceania, but
TMT also export cars to different parts of the
world, especially the Toyota Hilux Vigo model. As
of April 2016 there were 150 official Toyota
dealers with 455 showrooms approved by TMT.[