Transforming Rural Poor Youth into

An Economically Independent and SKILL UP

Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

AUTO &
AUTO-
COMPONENT
 CONTRIBUTION OF AUTO AND AUTO COMPONENT ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
SECTOR TO: TRAINING INITIATIVE OF THE MoRD

GDP EMPLOYMENT DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end

10.4% 19 Mn
human
resource
35 Mn
human
resource
14.88 Mn
human resource
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
Training in Soft Skills,
Ludhiana Pantnagar
Functional English & Basic
In 2012 In 2022
IT Skills
In 2016 In 2022 Manesar
Alwar

DISTRIBUTION SKILLING NEEDS DDU-GKY IN

AUTO
Stringent quality requirements
WORKFORCE

Vadodara Pithampur Jamshedpur

MANUFACTURING needs highly skilled and Adityapur
32%
knowledgeable workforce Sanand
DRIVERS/ Training Target: 27059
LOGISTICS Production loss due to labour Pune
52% Candidates Trained: 3078
issues highlights the need for
SALES Candidates Placed: 1314
6% imparting soft skills and Aurangabad
Dharwad
SERVICE negotiation training to manpower Job Roles: 24
10%
Narasapura
As on 31 December 2015

Chennai
Major Auto
PRODUCTION TRENDS REGULATORY TRENDS
OEM
ENHANCING TRUST & PREDICTABILITY
Major Auto
- Decreasing kerb weight through the higher usage of plastics - Stringent pollution control norms (Compliance to Euro- V and Component Mfds.
Hosur
- Increasing fuel efficiency (higher electronics component) Euro-VI norms)
- Emergence of hybrid and electric vehicles - Heavy tax on vehicles not adhering to minimum fuel efficiency
norms
- Auto components become system providers - Incentives and subsidies to promote electric vehicles
- Crash worthiness tests and pedestrian safety norms

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
Training, Use of Blended
LABOUR TRENDS MARKET TRENDS service delivery as well as
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
- Increasing labour conflicts - High demand for high-end cars Uniforms
- Increasing labour wages in NCR region - Two-wheeler segment will grow at good growth rate
- Increasing expectation towards production targets and quality - Increasing competition from foreign producers
improvement - Newer models coming every year
State-of-the-art
- Tamil Nadu has committed to declaring the sector as Public Training Centres to
Utility to prevent flash strikes fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

BEAUTY &
WELLNESS
 GLIMPSE OF BEAUTY AND WELLNESS SECTOR ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
IN INDIA: TRAINING INITIATIVE OF THE MoRD

GROWTH MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end

18.6% 34200 Cr 80370 Cr 14.27 Mn

human resource
LOCATIONS
FOR INDUSTRY GROWTH &
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
PROFITABILITY Ludhiana Training in Soft Skills,
POTENTIAL Functional English & Basic
In 2012 (INR) In 2017 (INR) Chandigarh IT Skills
CAGR In 2022 Amritsar

Noida

DDU-GKY IN
Faridabad
WORKFORCE DISTRIBUTION SKILLING NEEDS Guwahati
Kanpur
Patna
BEAUTY AND
SALON &
BEAUTY
50 15 30 4 1 Preference for multi-skilled
Ahmedabad
WELLNESS
technicians at junior level and
BEAUTY specialists at senior level Indore Bhopal
PRODUCTS 40 50 0 8 2 Kolkata
COUNTER Shift in focus towards quality Vadodara
of service requires skilled Surat
Training Target: 9880
FITNESS & Rajpur
15 19 33 27 5 manpower to sustain growth
SLIMMING Greater Candidates Trained: 1017
Mumbai
Increasing penetration of
REJUVENATI 63 11 18 7 2 organized retail drives the Pune Candidates Placed: 633
ON need for training workforce in Hyderabad Job Roles: 6
Upto Secondary Higher Secondary Vocational Graduation Post Graduation customer oriented sales Vizag
As on 31 December 2015

Mysore Chennai

CHANGING CONSUMER PSYCHE EMERGENCE OF UNISEX CENTRES Moderate earning

Moderate spending
ENHANCING TRUST & PREDICTABILITY
- Willing to pay premium for beauty and wellness experience as - Men are becoming increasingly conscious of their looks and Moderate earning Coimbatore
it is no longer considered a luxury wellbeing High spending
- More awareness on holistic approaches to wellbeing with - Unisex beauty and wellness centres are increasingly finding High earning Kochi
dedicated quality time set aside acceptance among young, upwardly mobile customers with High spending
- Increased preference for organic options several leading brands offering unisex services

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
Training, Use of Blended
GEOGRAPHIC EXPANSION INTERNATIONAL PENETRATION service delivery as well as
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
- Rising income, increasing awareness, low rental/manpower - Increased presence of foreign brands for services and product Uniforms
costs are drivers for expansion into untapped regions segment.
- Many organized beauty and wellness players opening new - Increased penetration of organized retail augurs for foreign
stores beyond tier 2 and 3 cities brands in India State-of-the-art
- Advent of foreign brands is giving rise to niche skills and Training Centres to
increased efficiency of operations and customer orientation
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

BANKING
FINANCIAL
SERVICES &
INSURANCE
 OVERVIEW OF BANKING, FINANCIAL SERVICES ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
AND INSURANCE SECTOR IN INDIA: TRAINING INITIATIVE OF THE MoRD

BANK INSURANCE
SEGMENATION SEGMENTATION DEMAND TOP CITIES FOR EMPOWERING YOUTH TRANSPARENCY
40
Non Banking Finance 35
AGGREGATE DEPOSITS & Financial inclusion Bank Public Financial
Companies, 15%
30 24 23 GROSS BANK CREDIT accounts & insurance Management System

4.25 Mn
Cooperative Banks, 7% 25
Encouraging job retention (PFMS) for end-to-end
20
15
& career progression implementation to
Regional Rural Banks, 2%
10 4 1 human resource Ludhiana
Focus on Attitude, Skills &
Knowledge
track & report how
every Rupee is spent
Scheduled Commercial 5
Banks, 76% 0 Training in Soft Skills,
LifeInsurance GeneralInsurance HealthInsurance Reinsurance Chandigarh Functional English & Basic
IT Skills
In 2013 Number of Players In 2022
Gurgaon
Jaipur Delhi

DISTRIBUTION SKILLING NEEDS Lucknow DDU-GKY IN

Kanpur
BANKING, FINANCIAL SERVICES &
Banking &NBFC Segment: Emergence Indore INSURANCE
of specialized streams like risk Patna
Ahmedabad
WORKFORCE

2013 51.3 34.4 14.3

management, treasury, etc. leading to
higher demand for skilled workforce Bhopal
Vadodara Kolkata
Insurance: The sector is expected to Surat Training Target: 41233
witness strong & consistent demand for
2001 28.1 50 21.9
Mumbai Nagpur Bhubaneswar Candidates Trained: 7106
graduates & post graduates
Pune
Candidates Placed: 1729
Other Financial Intermediaries: Huge Hyderabad
demand in the front line especially for Job Roles: 15
0 20 40 60 80 100
sales/customer facing roles
OFFICERS CLERKS SUB STAFFS As on 31 December 2015
Chennai
Bangalore
KEY EMERGING TRENDS ENHANCING TRUST & PREDICTABILITY
Kochi
BANKING & NBFC INSURANCE SEGMENT OTHER FINANCIAL
SEGMENT INTERMEDIARIES Coimbatore
- Evolving regulations will lead
- PSBs are much ahead of to changes in product SEGMENT
Private Sector Banks in development & distribution
expanding overseas presence, - Most of the businesses in
- Customer Centricity would the financial services sector
accounting for over 90% of lead to better customer
171 overseas branches as of involve significant number of
service & re-skilling of low-skilled people in back-end Extensive use of technology
FY13 employees at each level Domain Labs, On-the-Job
operations to evidence uniqueness,
Training, Use of Blended
- Increasing usage of - Changing mix of distribution
service delivery as well as
alternative channels - Up-skilling of distributors of replicate inspections Learning Content, Tablet PCs,
channels financial products branding (LooknFeel) and
- Increasing branch expansion - Increasing role of technology
Uniforms
- Increasing demand for
- Wealth management to specialist risk managers
business to grow 10 times State-of-the-art
during 2010-2020 - Need for skilled financial
advisors Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

BUILDING
CONTRUCTION &
,
REAL
 OVERVIEW OF BUILDING, CONSTRUCTION & REAL ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
ESTATE SECTOR IN INDIA: INITIATIVE OF THE MoRD

GDP CAPITAL DEMAND EMPOWERING YOUTH TRANSPARENCY

INVESTMENT Financial inclusion Bank Public Financial
accounts & insurance Management System
MAJOR SOURCES Encouraging job retention (PFMS) for end-to-end

8% $651 Bn $1181 Bn 76.55 Mn

human resource
OF LABOUR & career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
Training in Soft Skills,
Functional English & Basic
2012-13 2019-20
IT Skills
2012-13 In 2022

Uttar
WORKFORCE DISTRIBUTION SKILLING NEEDS Rajasthan Pradesh DDU-GKY IN
BUILDING,
3% Emergence of prefabrication Bihar CONSTRUCTION & REAL
ENGINEERS 3%
2% requires skilled people in ESTATE
9%
reading and drawing CAD Jharkhand West
TECHNICIANS/ Bengal
FOREMEN UNORGANISED designs & understanding
80% Training Target: 67343
mechanization
CLERICAL Chhattisgarh Odisha
Project management and Candidates Trained: 6411
83% contract outsourcing to
SKILLED Candidates Placed: 2300
specialised agencies
Telangana
ORGANISED emphasizes a particular skill Job Roles: 49
UNSKILLED 20% set
Andhra As on 31 December 2015

Pradesh

STABLE DEMAND INNOVATION ENHANCING TRUST & PREDICTABILITY

- Urbanization expected to increase from 31% to 51% by 2050
- Smaller families: A steady decline in average household size is
driving demand for new housing in metro cities
- Existing shortage: there are 29 million fewer houses in urban
cities
- The need for reduced cost overruns, fast track completion of
construction projects is demanding high scale mechanization Tamil Nadu
using pre-fabricated structures to cut down time and cost Kerala
- Highly dependent on migrant labour and hence subject to
seasonality, wage mismatch and ageing workforce

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
REFORM WAVE ATTRACTIVE RETURNS service delivery as well as Training, Use of Blended
Learning Content, Tablet PCs,
replicate inspections
branding (LooknFeel) and
- Real Estate Bill: Instills an authority to regulate the sector - Developers offering 18-20% return in commercial & residential Uniforms
projects
- Land Acquisition Act, 2013: Addresses issues of developers and
land-owners - Foreign funds venture after partnering with local funds to
reduce risk
- Relaxation of FDI in RE&C sector: New policy relaxes several State-of-the-art
provisions such as minimum lock in period, minimum investment - Branded & luxury residences (US $1.5 Mn) driven by HNIs who
and development size are increasing at a fast rate provide strong returns Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

ELECTRONI
& IT HARDWARE
CS
 OVERVIEW OF ELECTRONICS & IT HARDWARE ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
SECTOR IN INDIA: INITIATIVE OF THE MoRD

MARKET SHARE MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
CONSUMER ELECTRONICS,
OTHERS, 19%
26%
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end
SEMICONDUCTOR, 6%

COMPUTER & PERIPHERALS,

3.5
Lakh Crore
5.7
Lakh Crore
8.94 Mn
human resource
KEY
PRODUCTION HUBS
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
COMMUNICATION & 15% Training in Soft Skills,
BROADCASTING EQUIPMENT, Haryana/ Functional English & Basic
34% In 2010 (INR) In 2015 (INR) Delhi NCR IT Skills
In 2012 In 2022

DISTRIBUTION SKILLING NEEDS DDU-GKY IN

ELECTONICS & IT
SEMICONDUCT
OR, 13%
CONSUMER
Rise of SMAC (social media, mobility, HARDWARE
WORKFORCE

ELECTRONICS,
21%
analytics, cloud) and convergence of West Bengal
ELECTRONIC
COMPONENTS,
technologies is generating demand
16%
for multi-skilled resources Training Target: 21419
Maharashtra
STRATEGIC With mobile devices gaining ground, Candidates Trained: 2011
ELECTRONICS,
8% IT HARDWARE, a workforce that is proficient in Candidates Placed: 653
27%
TELECOM manufacturing such devices will be in
EQUIPMENT, Job Roles: 24
15% demand
Karnataka As on 31 December 2015

EMERGING TRENDS ENHANCING TRUST & PREDICTABILITY

ELECTRONIC COMPONENT
- Emergence of new product categories like
LED lighting, solar energy, tablets
- Strong consumer demand for white goods
SEMICONDUCTORS
- Consumer electronics and wireless
handsets/mobile technologies driving demand
- Rise of 450mm wafer technology, the latest
standard in silicon wafer production
- Readjustment of demand from PC
manufacturers to smartphones and tablets
Tamil Nadu
CONSUMER ELECTRONICS
- Increase in organised retail, attracting
customers with easy finance schemes and
improved customer service
- Urban youth driving demand
- Internet penetration and spread of smart
phones given rise to e-retailers

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
service delivery as well as Training, Use of Blended
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
Uniforms
COMMUNICATION & COMPUTERS & PERIPHERALS STRATEGIC ELECTRONICS
BROADCASTING - Increasing market share of branded PC - Emergence of multi-vendor platforms, like
- Introduction of 4G technology and - Consumers adopting low-cost PCs with firms Commercial off-the-shelf (COTS) systems State-of-the-art
increased usage of broadband driving releasing stripped-down product versions for defense forces
demand for telecom equipment and new
- Tablets gaining popularity
Training Centres to
models of handsets - Offset clause in defense deals helping
domestic players fuel aspirations
- Rise of Indian players like Karbonn and
Micromax

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

HEALTHCARE
 OVERVIEW OF HEALTHCARE SECTOR IN INDIA: ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
TRAINING INITIATIVE OF THE MoRD

GROWTH MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end

3.7% 20000 51500

Crore Crore
7.4 Mn
human resource
HEALTHCARE
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
EDUCATION FACILITIES Training in Soft Skills,
Functional English & Basic
In 2013 (INR) In 2018 (INR) IT Skills
CAGR In 2022

WORKFORCE DISTRIBUTION SKILLING NEEDS Rajasthan

Uttar
Pradesh DDU-GKY IN
Miscellaneous 39 61 Increase attention on soft skills of
Bihar
HEALTHCARE
Dental Assistance 80 20 healthcare providers to promote
Medial Lab
Technology 49 51 quality service delivery Madhya Pradesh
80 20
Developing industry standards
Rehabilitation

Audio & Speech 61 39

and providing up-gradation Training Target: 42427
Radio & Imaging 87 33
Surgical &
certificates to training institutes Maharashtra Candidates Trained: 3940
91 9
Intervention and trainers to allow continuous
Medical Technology 86 12 Candidates Placed: 1472
Surgery &
education Telangana
Anasthesia 58 42
Skill premium for candidates with Job Roles: 25
Opthamalogy 86 14
formal training experience
Permanent Contractual As on 31 December 2015
Andhra
Pradesh

ENHANCING TRUST & PREDICTABILITY

Karnataka
CHANGING CONSUMER PSYCHE INNOVATION 30% of population
9% nursing colleges
- Increasing penetration of insurance, - Potential of Hospital Management Kerala Tamil
31% of population
changing demographics & increase in Information Systems is increasing 58% of medical colleges
Nadu
consumer awareness foreseen - Increasing penetration of IT in 63% nursing colleges

- Rise in chronic and lifestyle-related healthcare in the form of mobile clinics,

diseases will result in increased mobile apps and customized equipment ,
healthcare spend telemedicine etc.

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
service delivery as well as Training, Use of Blended
BUSINESS FACTORS POLICY SUPPORT replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
- Outsourcing of hospital services to Uniforms
- Encouraging FDI policies and the private
increase their cost-effectiveness sectors involvement
- Adoption of the hub and spoke model for - Reducing Customs duty and other taxes State-of-the-art
expansion on lifesaving equipment Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

IT & ITeS
 OVERVIEW OF IT-ITeS SECTOR IN INDIA: ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
TRAINING INITIATIVE OF THE MoRD

GDP MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank accounts & Public Financial Management
insurance System (PFMS) for end-to-end
Encouraging job retention & career implementation to track &

8% $108 Bn $146 Bn 5.1 Mn

human resource Chandigarh
progression
Focus on Attitude, Skills & Knowledge
Training in Soft Skills, Functional
report how every Rupee is
spent

English & Basic IT Skills

In 2012-13 In 2015-16
Noida
In 2012-13 In 2022
Gurgaon

WORKFORCE DISTRIBUTION SKILLING NEEDS Jaipur

DDU-GKY
IN IT-ITES
Guwahati
Other Graduates
4%
R&D
17% Focus on skill sets like Cloud computing,
5% 3% Mobility Big data, Social Media that are on high Ahmedabad
Engineering demand Kolkata
Graduates 12% ITeS
31% Exports employ 78% of total workforce;
Post Graduates domestic market expected to increase Nagpur Bhubaneshwar
Training Target: 190831
46% Developing good communication skills amongst Mumbai Candidates Trained: 34454
Finance
specialists
the students pursuing education in IT & ITeS
30% related fields Pune Hyderabad Candidates Placed: 19757
Other specialists IT
Services Job Roles: 20
52%
Others
As on 31 December 2015
Mangalore

EMERGING TRENDS Tier I cities Bangalore Chennai ENHANCING TRUST & PREDICTABILITY
Tier II Cities
FAVOURABLE CLIMATE GLOBAL COMPETITIVENESS GOVERNMENT - KEY GROWTH IT Services
Favourable GDP outlook for the Indian and India has the first-mover advantage and DRIVER ITES
other key global economies likely to strengthen remains the favourable location for IT & ITeS
the growth prospects of the Indian IT sector, offshoring ahead of China &Malaysia with National e-Gov Plan, National Knowledge
benefiting both export and domestic revenues Bangalore as the most preferred IT destination network, Digital India, Start-Up India, State
for its cost effectiveness WANs, CICs & CSCs, Financial Inclusion

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
service delivery as well as Training, Use of Blended
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
EXPANSION BEYOND TIER - I NEW OVERSEAS MARKET NICHE MARKET Uniforms
CITIES Demand from countries like Australia, Japan, Niche areas such as healthcare, education,
As infrastructure facilities in tier 1 cities Middle East and Africa transportation, utilities, e-governance and
saturate and input costs increase, IT & ITeS
State-of-the-art
technology areas like GIS, embedded software
companies are shifting their focus towards tier or web services, mobile apps and products Training Centres to
2 and 3 cities fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and
SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

RETAIL
 CONTRIBUTION OF RETAIL SECTOR IN INDIA TO: ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
INITIATIVE OF THE MoRD

GDP MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
accounts & insurance Management System
KEY Encouraging job retention (PFMS) for end-to-end

23% $435 Bn $848 Bn 55.95 Mn

human resource
RETAIL
CLUSTERS
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
Training in Soft Skills,
Functional English & Basic
2012-13 2016-17
IT Skills
2012-13 In 2022 Delhi-NCR
Jaipur
WORKFORCE DISTRIBUTION SKILLING NEEDS DDU-GKY IN
FOOD & GROCERY International retailers in single brand
RETAIL
domain expect the skill level of the Ahmedabad-Gandhinagar
LIFESTYLE 25% workforce to match strict quality norms &
international operating standards Kolkata
ENTERTAINMENT &
31% UNORGANISED Growth in online retail is likely to demand Surat
93%
LEISURE new skill sets which includes IT skills, Training Target: 162014
HOME IMPROVEMENT online merchandizing, logistics handling,
product photography, etc. Pune-Pimpri-Chinchwad Candidates Trained: 32431
Greater
HEALTH & PERSONAL CARE Company owned and operated stores
intend to give product specific training to
Mumbai Candidates Placed: 14296
7% Hyderabad
AUTO & AUTO new recruits in-house as customers
COMPONENTS
26%
1% expect salespersons to be an experts in
Job Roles: 10
7% ORGANISED
GEMS & JEWELRY 3% 7% their products
As on 31 December 2015

Bangalore

EMERGING TRENDS Chennai ENHANCING TRUST & PREDICTABILITY

SHIFT IN CONSUMERS
ATTITUDE TO SHOPPING
Consumers becoming more mindful of their
spending instead of shopping for pure pleasure.
Making wish lists, shopping lists, etc.
RISE OF ONLINE RETAILING
Shift from brick & mortar to online shopping
with consumers becoming more knowledgeable
about products, reducing manpower & need for
physical points of contact
DEMOGRAPHIC SHIFT IN
POPULATION
Segments like lifestyle, leisure, entertainment,
personal care witnessing a boost in growth,
characterized by discretionary spending which forms
a relatively larger proportion of disposable income
among youth

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
service delivery as well as Training, Use of Blended
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
EXPANSION BEYOND TIER II ADVENT OF INTERNATIONAL FOREIGN DIRECT INVESTMENTS Uniforms
CITIES/TOWNS BRANDS (FDI)
Rising income, increasing awareness among Increased penetration of organised retail FDI in multi-brand retail will give further thrust
consumers in tier II & III cities, and lower indicates scope for sales of foreign brands in to retail. Marginal increase is expected in the State-of-the-art
India which have stricter requirements in share of foreign retailers with more efficient
rental/manpower costs are driving organised terms of training and experience Training Centres to
retail players to open new stores in these supply chains and greater labor productivity
cities fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

SECURIT
SERVICES
Y
 OVERVIEW OF SECURITY SERVICES SECTOR ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
IN INDIA: INITIATIVE OF THE MoRD

GROWTH MARKET SIZE DEMAND EMPOWERING YOUTH TRANSPARENCY

Financial inclusion Bank Public Financial
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end

25% $ 6 Bn $ 22 Bn 11.8 Mn
human resource
KEY PRIVATE
SECURITY SERVICES
& career progression
Focus on Attitude, Skills &
Knowledge
implementation to
track & report how
every Rupee is spent
Training in Soft Skills,
CLUSTERS Functional English & Basic
In 2012-13 In 2016-17 Chandigarh IT Skills
In 2012-13 In 2022
Delhi-NCR

WORKFORCE DISTRIBUTION SKILLING NEEDS DDU-GKY IN

Key sectors expected to see
SECURITY
Commerical
8% 17% increased requirements are Organized
Ahmedabad
SERVICES
Retail, Office space, industrial corridor
UNORGANISED
Organised retail 90%
and Residence Kolkata
25% Growing need for Property Information Greater Training Target: 37487
Residential & Human Security Mumbai
Candidates Trained: 4202
28% Preference for multi-skilled security Pune
Manufacturing guards at higher levels Candidates Placed: 1275
Hyderabad
22% Demand for women guards especially Job Roles: 8
Infrastructure ORGANISED Vijayawada
10% for frisking female visitors
As on 31 December 2015

Bangalore

RISING ECONOMIC DEVELOPMENT ALLIED SECTORS Chennai ENHANCING TRUST & PREDICTABILITY
- Infrastructure like Airport , Roads, Telecom towers require - Growing need for movement of cash within banking Kochi
high end security system including ATMs Trichy
- Modern Retail like Malls - Allied sectors like investigation & detective services, cash
- Increased requirements to arise from office space, & valuable transit services, security training & risk
industrial corridor and residential communities management

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
Training, Use of Blended
GEOGRAPHIC EXPANSION GLOBAL NEED service delivery as well as
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
- Manpower sourced is mainly from states that have a - Significant opportunities from the global market; Uniforms
large population of ex-servicemen / paramilitary/ especially in UAE, EU, Japan where the average age is
policemen like Assam, Bihar, Jharkhand, MP, UP, Rajasthan increasing and hence the need for security
- Global recognition of Indian guards provided global State-of-the-art
- Good Opportunity for school drop-outs or unemployed Training Centres to
youth especially men benchmarks are adopted
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

TELECO
M
 OVERVIEW OF TELECOMMUNICATION SECTOR ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
IN INDIA: INITIATIVE OF THE MoRD

GDP DEMAND EMPOWERING YOUTH TRANSPARENCY

SUBSCRIBERS REVENUE Financial inclusion Bank Public Financial
accounts & insurance Management System
Encouraging job retention (PFMS) for end-to-end

3% 4.16 Mn
Jammu &
Kashmir
& career progression implementation to
900 Mn 57,400Cr. SERVICE AREAS
Focus on Attitude, Skills & track & report how
human resource
Himachal Knowledge every Rupee is spent
Pradesh
Training in Soft Skills,
Punjab
Functional English & Basic
In September 2013 In September 2013 Uttarakhand
IT Skills
In 2012-13 (INR) In 2022 Haryana
Northeast
Delhi

WORKFORCE SKILLING NEEDS Rajasthan Uttar Pradesh Assam DDU-GKY IN

DISTRIBUTION Bihar
TELECOM
Jharkhand
2022 Growing quality consciousness would Gujarat West
Madhya Pradesh Bengal
require the workforce to acquire core
Kolkata
technical skills and adapt to Chhattisgarh
Training Target: 25476
technological advancements Odisha
2013
Shift focus to specialised areas, as Maharashtra Candidates Trained: 7266
Mumbai
this sector will require specialists in Candidates Placed: 3183
0 20 40 60 80 100 various fields Telangana
Retail of Handsets Telecommunications Equipment Mfg. Job Roles: 6
Network & IT Vendors Infrastructure Providers
Service Providers As on 31 December 2015
Andhra
Pradesh

RISING INCOMES & GROWING MARKET SUBSCRIBER BASE

Metro
Circle A
Karnataka
ENHANCING TRUST & PREDICTABILITY
- Emergence of an affluent middle-class is the trigger - The mobile service penetration is expected to grow Circle B
Tamil
point by 72% in 2016 Circle C
Kerala
Nadu
Northeast (Circle C)
- A young and growing population is aiding this trend - The monthly growth in the subscriber base is about
3 percent and it is constantly increasing

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
Training, Use of Blended
MOBILE VALUE ADDED SERVICES (MVAS) HANDSETS service delivery as well as
replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
- The estimated size of this segment is INR 16,200 Cr. - India is the 2nd largest mobile handset market in the Uniforms
world
- Revenue is derived from the top 5 - 6 products such
as game-based applications and music downloads - With handsets catering to all budgets flooding the State-of-the-art
markets, it is expected to grow rapidly over the years Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

TEXTILE
CLOTHING
&
 OVERVIEW OF TEXTILE AND CLOTHING ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
SECTOR IN INDIA: TRAINING INITIATIVE OF THE MoRD

DOMESTIC HOUSEHOLD EXPENDITURE

GDP ON CLOTHING DEMAND EMPOWERING YOUTH TRANSPARENCY
Financial inclusion Bank accounts & Public Financial Management
insurance System (PFMS) for end-to-end
Encouraging job retention & career implementation to track &

4.46% INR 1.08

Lakh Crores
INR 2.06
Lakh Crores
21.54 Mn
human resource
MAJOR
EMPLOYMENT
progression
Focus on Attitude, Skills & Knowledge
Training in Soft Skills, Functional
report how every Rupee is
spent

CLUSTERS English & Basic IT Skills

In 2004-05 In 2010-11 Punjab
2012 In 2022

DISTRIBUTION SKILLING NEEDS DDU-GKY IN

TEXTILE & CLOTHING
WORKFORCE

YARN &
FABRIC, Knowledge on machine handling & Gujarat
West Bengal
27%
troubleshooting aspects
GARMENTS,
Learn the ability to undertake high-level due Training Target: 84514
53%
diligence required for quality checks Maharashtra Candidates Trained: 6421
HOME &
TECHNICAL
TEXTILES,
Re-skilling to overcome shortage of Candidates Placed: 4542
20% experienced merchandisers Job Roles: 25

2010-2011 As on 31 December 2015

GROWING DEMAND COST OF PRODUCTION ENHANCING TRUST & PREDICTABILITY

- Increase in disposable income has doubled the domestic
household expenditure on clothing
- Foreign demand or exports from India has grown by eight
times in the last decade
- India has an advantage in raw material production costs Tamil Nadu
- The cost of production of yarn & fabric in India is low in
comparison to US, Italy and China

Extensive use of technology

to evidence uniqueness, Domain Labs, On-the-Job
service delivery as well as Training, Use of Blended

RISING INVESTMENTS DOMESTIC & FOREIGN DEMAND replicate inspections Learning Content, Tablet PCs,
branding (LooknFeel) and
Uniforms
- The annual total investments is increasing at an average - Demand from foreign markets such as the US and EU are
rate of 12.8% per annum large and continue to dominate the sector
State-of-the-art
- There is also an increase in investments in apparels and - Emerging markets with potential demand include Canada,
Training Centres to
garments Australia, Japan, South Africa and the Middle East
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

TOURISM,
HOSPITALITY &
TRAVEL
 OVERVIEW OF TOURISM, HOSPITALITY & TRAVEL ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL
SECTOR IN INDIA: TRAINING INITIATIVE OF THE MoRD

INBOUND HOTEL ROOM SUPPLY DEMAND

TOURISM EMPOWERING YOUTH TRANSPARENCY
Others, 21%
Financial inclusion Bank accounts & Public Financial Management
Business, 23%
insurance System (PFMS) for end-to-end

13.4 Mn
Medical Encouraging job retention & career implementation to track &
Tourism, 3%
progression report how every Rupee is

Family Visits,
155,000 238,000 human resource
MAJOR EMPLOYMENT
CLUSTERS
Himachal
Pradesh
Focus on Attitude, Skills & Knowledge
Training in Soft Skills, Functional
spent
Leisure, 27%
27% English & Basic IT Skills
In 2012 In 2022 Haryana
In 2012 In 2022 Delhi

DDU-GKY IN
Uttar Pradesh
DISTRIBUTION SKILLING NEEDS Rajasthan
TOURISM, HOSPITALITY
& TRAVEL
2022
WORKFORCE

5 17 78

Need for re-training of incoming manpower supply at the Gujrat Madhya Pradesh
entry level as skilled workers have the incentive of better West Bengal
remuneration and faster career progression Training Target: 133525
Focus on soft skills and communication skills, culinary Candidates Trained: 18424
2013 7 27 66
skills and awareness on latest cuisines and their nuances
is the need of the hour Candidates Placed: 9286
Andhra Pradesh
0 20 40 60 80 100
Job Roles: 17
Travel & Tour Operator Hotels Restaurants
As on 31 December 2015

KEY EMERGING TRENDS ENHANCING TRUST & PREDICTABILITY

Tamil Nadu
TOURISM HOTELS & RESTAURANTS FOOD SERVICES Kerala

- Rise in consumerism in Tier

- Promotion of tourism by 2/3 cities and towns
- Eating out and ordering in has
Ministry of Tourism & State - Hotels and resorts have come gained momentum and
Governments through its to be seen as gateways to de- constitutes an important
Incredible India campaign and stress component of modern day
state tourism boards consumers expenses Extensive use of technology
- Grant of infrastructure status Domain Labs, On-the-Job
- 49% FDI in aviation expects to to the hotels industry - Willingness of consumers to
to evidence uniqueness,
Training, Use of Blended
boost domestic brand service delivery as well as
pay premium for healthier replicate inspections Learning Content, Tablet PCs,
awareness across the globe alternatives and offerings branding (LooknFeel) and
Uniforms
- Online channels to drive
travel retail
State-of-the-art
Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships Online
Improved Governance of Skills DDU-GKY SOPs Ensuring software for on-boarding of Training
Providers & Project Appraisals based
Development (MRIGS) Internet availability of quality talent across the
on Baldrige Model for Excellence
enabled ERP & MIS software based on skilling eco-system
SOPs

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level of a Supervisor in a
period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned or subsidiary
businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the industry for a period
of 12 months
- Government contributes to the cost of lodging & boarding, while industry pays
a stipend during the Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in
 Transforming Rural Poor Youth into
An Economically Independent and SKILL UP
Globally Relevant Workforce RURAL INDIA,
LEAD
THE WORLD.

TRANSPORTATI
LOGISTICS,
ON
WAREHOUSING
PACKAGING
&
 PEEK INTO TRANSPORTATION, LOGISTICS, ADVANTAGE DDU-GKY: THE DEMAND DRIVEN PLACEMENT-LINKED SKILL TRAINING
WAREHOUSING & PACKAGING SECTOR: INITIATIVE OF THE MoRD

TRANSPORTATION MODAL WAREHOUSING MARKET PACKAGING MARKET

MIX DEMAND SHARE EMPOWERING YOUTH TRANSPARENCY
120
WATER, TEXTILE IT&TELECOM OTHERS, 14% Financial inclusion Bank Public Financial
AIR, 6% 1% 100 FLEXIBLE, 22%
LABELS, 3% accounts & insurance Management System
80
FOOD CHEMICALS CAPS & Encouraging job retention (PFMS) for end-to-end
RAIL, CLOSURES, 6%
& career progression implementation to
36% ROAD, 60
RIGID PLASTIC,
MAJOR EMPLOYMENT Focus on Attitude, Skills & track & report how
GLASS, 10%
57% 40
PHARMA ENGINEERINGGOODS 18%
CLUSTERS Knowledge every Rupee is spent
PRINTED
20 CARTONS, 17%
Training in Soft Skills,
METAL, 10%
FMCG AUTO Functional English & Basic
By Revenue 0
By Million Sq. Ft. in 2013 By Material IT Skills
Delhi-NCR

DISTRIBUTION SKILLING NEEDS DDU-GKY IN

TRANSPORTATION,
Transportation & logistics: Global third-
Ahmedabad LOGISTICS,
party logistics (3PL) players demand WAREHOUSING &
WORKFORCE

2022

trained employees with specific skill sets Kolkata PACKAGING

Warehousing: Higher levels of
11.7 Mn Training Target: 17118
2013 human resource operations require well-trained
by 2022
professionals in supply chain and
Thane Candidates Trained: 2890
Mumbai
logistics operations
0 5 10 15 20 25 30
(Suburb) Candidates Placed: 1002
Packaging: Training in technological Hyderabad
COURIER SERVICES PACKAGING PASSENGER RAILWAYS Job Roles: 13
PASSENGER ROADWAYS ROAD FREIGHT WAREHOUSING changes is critical to reduce costs
RAIL FREIGHT
As on 31 December 2015

Bangalore
KEY GROWTH DRIVERS Chennai ENHANCING TRUST & PREDICTABILITY
TRANSPORT &
LOGISTICS WAREHOUSING PACKAGING
- 52% of logistical activities are - Rapid growth in organised retail, - FMCG expected to grow at over
currently outsourced and e-commerce, QSR, 12 percent CAGR during 2010
growing rapidly containerisation 2020
- Thrust on marquee projects - Evolution from pure-play - Increasing income levels among
dedicated freight corridors, traditional service providers consumers makes product Extensive use of technology
DMIC, JNPT container terminal, domain to a range of hi-end 3PL affordable and hence, provides to evidence uniqueness, Domain Labs, On-the-Job
inland waterways and 4PL players scope for innovative packaging service delivery as well as Training, Use of Blended
to attract consumers to replicate inspections Learning Content, Tablet PCs,
- Resurgence in manufacturing - 100% FDI through automatic purchase the product branding (LooknFeel) and
activities and emergence of route Uniforms
organised retail - Food and beverage, which
- Rising domestic consumption contributes 85% of total
- GST to be implemented in the and increased demand from packaging user segments, is the
next few years farmers; rising EXIM trade biggest driving force State-of-the-art
Training Centres to
fuel aspirations

Source: Various reports published by National Skill Development Corporation (NSDC), Sector Skill Council (SSC), Ministry of Rural Development (MoRD) and others.
Building capacity by using technology innovatively
Monitoring & Regulation for E-Learning software for Managing relationships
Improved Governance of Skills DDU-GKY SOPs Ensuring Online software for on-
boarding of Training
Development (MRIGS) Internet availability of quality talent Providers & Project
enabled ERP & MIS software across the skilling eco-
system Appraisals based on
based on SOPs
Baldrige Model for
Excellence

Partner with DDU-GKY for strategic talent management

CHAMPION EMPLOYER:
- Train and place 10,000 candidates over 2 years
- Chart a career path to allow a trainee to reach the level
of a Supervisor in a period of two years
- Set up co-branded Skill Training Centre

CAPTIVE EMPLOYER:
- Train and absorb 500 or more candidates in self-owned
or subsidiary businesses each year
- In-campus training facilities on the shop floor

INDUSTRIAL INTERNSHIP EMPLOYER:

- Internships for 100 candidates with co-funding from the
industry for a period of 12 months
- Government contributes to the cost of lodging &
boarding, while industry pays a stipend during the
Internship

Deen Dayal Upadhyaya - Grameen Kaushalya Yojana

Ministry of Rural Development

Third Floor, Eastern Wing, Thapar House, 124, Janpath, New Delhi 110001
Website: http://ddugky.gov.in