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  • The UAE Market: A Study by Sridhar Raamalingam

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    anonymomr
    36 vizualizări18 pagini
    Sridhar Raamalingam conducted a study on the UAE market to understand how to better position his consulting business. Key findings include: - Micro enterprises make up 72% of the market and focus on trading, especially consumer goods and textiles. - Only 25% of SMEs have dedicated HR functions, far below other countries, representing an opportunity area. - Average training spend is just 0.5% of revenues in the UAE, much lower than international benchmarks. - The study aims to help the marketing, sales, and business leadership teams target high-growth industries and segments to expand their client base and tailor offerings to address client needs.

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    UAE Market Data

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    UAE Market Data

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    Sridhar Raamalingam conducted a study on the UAE market to understand how to better position his consulting business. Key findings include: - Micro enterprises make up 72% of the market and focus on trading, especially consumer goods and textiles. - Only 25% of SMEs have dedicated HR functions, far below other countries, representing an opportunity area. - Average training spend is just 0.5% of revenues in the UAE, much lower than international benchmarks. - The study aims to help the marketing, sales, and business leadership teams target high-growth industries and segments to expand their client base and tailor offerings to address client needs.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    36 vizualizări18 pagini

    The UAE Market: A Study by Sridhar Raamalingam

    Încărcat de

    anonymomr
    Sridhar Raamalingam conducted a study on the UAE market to understand how to better position his consulting business. Key findings include: - Micro enterprises make up 72% of the market and focus on trading, especially consumer goods and textiles. - Only 25% of SMEs have dedicated HR functions, far below other countries, representing an opportunity area. - Average training spend is just 0.5% of revenues in the UAE, much lower than international benchmarks. - The study aims to help the marketing, sales, and business leadership teams target high-growth industries and segments to expand their client base and tailor offerings to address client needs.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    din 18

    The UAE Market

    A Study by Sridhar Raamalingam


    Objective

    What is my Mandate?
    Why Market information?
    Marketing Information
    UAE
    How it impacts our business?
    Action Steps
    Conclusion
    My Mandate

    During Consulting
    Handle Consulting Projects
    HR Policy & Procedures for SMC
    including Performance Management
    System Strategic Plan and Team
    Assessment
    Business plan for Consulting
    Division
    On Onboarding
    Handle the Consulting Division as a
    Business Unit and be responsible
    for the Profitability and Quality of
    Consulting.
    What is my game plan

    What is the market we are operating


    in?
    Where are the needs?
    What are your products and services?
    SWOT
    Why should Clients choose us?
    USP
    What has been our past performance?
    What is our plan for the future?
    How do we achieve our goals for the
    future?
    Why Market Information?

    Understand the environment in


    which the business operates
    Find out areas where the Market
    needs value addition
    Tailor our offerings to the Market
    Need
    Focus our efforts where we can
    bring results
    Objective decision making
    Strategic and Operational
    Market Information - UAE

    Market Sectors
    Manufacturing
    Services
    Trading
    Market Operators
    Micro Enterprise
    Small Enterprise
    Medium Enterprise
    Large Enterprise
    Market Segment contribution

    Micro Enterprise 72%


    Small Enterprise 18%
    Medium Enterprise 5%
    Large Enterprise 5%

    Industry Vertical
    Trading 57%
    Services 35%
    Manufacturing 8%
    Micro Enterprise
    Trading Industry

    Consumer goods trading 25%


    Textile & Garment trading 16%
    IT & Telecom Trading
    General Trading

    FMCG Trading 30% CAGR


    General Trading 25% CAGR

    89% Micro Enterprise


    9% Small Enterprises
    Services

    Real Estate, Renting & Business


    Services 33%
    Construction & Contracting 27%
    Transportation &
    Telecommunications 17%
    Hotels & Restaurant 10%
    Other Services 13%

    Tourism Segment 32% CAGR


    Manufacturing Segment

    Garment Manufacturers 33%


    Fabricated Metal Products 17%
    Basic Metals 15%
    Non-metallic products 9%
    Others 26%

    Manufacturing of Food & Beverages


    12% CAGR
    Manufacturing of Wood & Wood
    Products 14%
    The HR Angle

    SMEs with HR Team / Person 25%


    SMEs with defined KPIs 17%
    SMEs conducting OJT and Need
    based Trainings 26%
    Compare this with
    NZ 63%
    UK 55%

    OJT and Need based trainings are


    offered by 32% Services Sector
    Labor Productivity

    Singapore - $ 391816
    Korea - $ 214787
    UAE - $ 112253
    Average Training Spend

    International 2.5%
    UK 5.5%
    UAE 0.5%

    How is all this data useful?


    Marketing Team

    Lead Generation
    Pipeline Building
    For Future Business
    Customer Engagement
    Be in the Customers mind
    Sales / Business Development Team

    Understand which industry is


    growing and where there is need
    for Talent Management
    Work on industry with least
    resistance
    Marketing will break the resistance
    of the segment of industry where
    resistance is high
    Show them Value
    Understand the life time value of a
    customer based on industry and
    catregory
    For Business Heads

    Help Business Heads innovate


    products and services
    Take advantage of being the first
    or pioneer
    Customize and Value add to
    existing product portfolio
    Identify Pain points and how
    Product / Service can address
    these Pain points Helping
    Customers see value.
    Working out the Business Plan and
    Annual Targets
    Any Questions?

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