Whirlpool Corporation

Every home Everywherewith Pride, Passion and Performance

Presented by
Meenakshi
Ishmeet
Snehil
Sumit
Jastej
Karan
About Whirlpool Corporation

The no.1 manufacturer and marketer of big home appliances in

the world.
20.72 billion dollars revenue, 93,000 employees
Headquarters in Michigan, US.
Founded in November, 1911.
Founder was Louis Upton.
Market Cap 12.4 Billion Dollar.
CEO-Marc Bitzer(Jeff Fettig Stepped down on 23 june 2017).
About Whirlpool India

Current market capitalisation stands at Rs 14,014.90 crore.

Arvind Uppal - Chairman & Non-Exe.Director
Deals in Refrigerators, Washing machines, Air conditioners,
microwaves and other home appliances.
Headquaters in Pune.
Profit in 2016 was 24,738 crore which was 17% increase.
Revenue from operations of the Company was Rs.385,582.
First commercial manufacturer of motorized washers
Competitors of whirlpool

Electrolux, GE, Kenmore, LG, Bosch Siemens, Market share india

Samsung, Fisher & Paykel , Haier, Bluestar,
Lloyd, IFB, Johnson Control(Hitachi) etc.
Whirlpool holds about 16% of the refrigerator
market in India with 7-8% growth rate. 14%
whirlpool
34%
Whirlpool markets in India to majorly the 16%
Symphony
Blue star
housewives or homemakers in their terms, Hitachi
while other brands like LG, Samsung market 4% IFB

their products to the general audience. 32%

Organisational Culture

Vision :Every Home Everywhere with Pride, Passion and

Performance
LGBT Community Infusion.
Customer Oriented company.
Employee qualities they seek :
Respect
Integrity
Diversity
Passion
Teamwork
Strategy for success

Supply chain manufacturing.

Market segmentation on the basis of:
Price
Service
Technology
Market to Homemakers segmented by household incomes.
Focus on innovation and new technologies.
 Whirlpool India (Financial Analysis)
------------------- in Rs. Cr. -------------------
12-Mar 13-Mar 14-Mar 15-Mar Mar 16

Profit/loss for the period 123.73 127.75 122.91 210.51 247.38

Growth percentage 3.24901 -3.78865 71.27166 17.51461

Profit/loss for the period Profit Growth percentage

300 80

70
250
60
200
50

150 40
Growth percentage
100 30

20
50
10
0
12-Mar 13-Mar 14-Mar 15-Mar Mar 16 0
123.73 127.75 122.91 210.51 247.38
Profit/loss for the period -10
12-Mar 13-Mar 14-Mar 15-Mar Mar 16
 Earnings per share
12-Mar 13-Mar 14-Mar 15-Mar Mar 16

Basic EPS
9.62 10.07 9.69 16.59 19.5
(Rs.)
Diluted EPS
9.62 10.07 9.69 16.59 19.5
(Rs.)

Earnings Per Share

25

20 19.5
16.59
15

10 9.62 10.07 9.69

5

0
12-Mar 13-Mar 14-Mar 15-Mar Mar 16
Basic EPS (Rs.) Diluted EPS (Rs.)