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ENVIRONMENTAL
W
ANALYSIS
DETERMINING
RESOURCE MATCHING CORPORATE
ANALYSIS PROCESS DISTINCTIVE COMPETENCE
VALUES
ANALYSIS
DETERMINING
CORPORATE
STRATEGY
1. ENVIRONMENTAL
ANALYSIS
4.
2. RESOURCE 5. DETERMINING
MATCHING
ANALYSIS CORPORATE DISTINCTIVE
PROCESS COMPETENCE
3. VALUES
ANALYSIS
ANALYZING FIRMS
RESOURCES
FINANCIAL
RESOURCES
NON-FINANCIAL
RESOURCES
AN ADVERTISING
CAMPAIGN LICENSING
PATENTS AGREEMENTS
THAT HAS BECOME
A HIT
Setting of priorities
demands
organizational
leadership from top
It is only when corporate
energy is clearly directed
toward right strategy and
it distinctive competence
that the company begin
to be truly profitable.
THANK
YOU!
CASE STUDY
MALABON
MARKETING INC.
Problem
Decision-making of the Top
management for the future
direction of the company.
Areas of Consideration
Strength
Malabon Marketing Inc. is a stable
company and it is known as an
independent soy sauce dealer in
the business industry.
The company provides household
needs of their consumers.
Areas of Consideration
Weaknesses
The conflict in decision-making
between the two brothers
Limited funds
Areas of Consideration
Opportunities
If the company could expand
the right product line, they
could gain more profit.
Areas of Consideration
Threat
Other companies that offer
more product lines than
Malabon Marketing.
Alternative Course of Action
1. Undertake the expansion of grocery
products distribution business.
2. Pursue the expansion of the candle-
making business.
3. The top management should make a
careful analysis of the situation before
making decision of what product line
should undertake expansion.
Alternative Course of Action
3. The top management should
make a careful analysis of the
situation before making
decision of what product line
should undertake expansion.
e recommend the applicati
of ACA #3
REACT
ORS
INSPIRATIO
NAL
MESSAGE
BIRTHDAY
Ms.
Carylou C.
Evangelista