Submitted By

Group - 5
Himanshu Priyadarshi
Suraj Agarwal
Submitted To Vivek Srivastava
Dr. Shalini Nath Tripathi. Swati
Sugandh Srivastava
Nitesh Ranjan
CONTENTS
COMPANY PROFILE.
LEVEL OF PRODUCT.
STAGES.
Introduction
Growth
Maturity
Decline
 COMPANY PROFILE
Mr. R. C. Bhargava

Mr. Kenichi Ayukawa

TYPE : PUBLIC COMPANY

FOUNDED : 1982

Chairman
HEADQUARTERS : NEW DELHI, INDIA
Managing Director
and CEO KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi
Ayukawa ( CEO )

REVENUE : $369.34 BILLION

LEVELS OF PRODUCT
Core Customer Value Actual Product
Features Packaging

Quality Level Design

Augmented Product
After Sale Service
Installation
INTRODUCTION TO
First car imported, assembled and sold
in 1983.

Cheapest car in the market.

Huge gap between demand and supply.

Waiting list often took upto 3 years to

clear.

Targeted urban areas, Consumers who

desire for a car.

Based on SS80, Suzuki fronte.

Expectations from people matched
product promise.

Increase in production and sale.

Increase in profits.

Objective to gain market shares.

No threat of competitors.
 Sale
Unit sold

1996

1989

1987

1983

0 50000 100000 150000 200000

1983 1987 1989 1996
Unit sold 852 20,269 63736 189061
 Sales touched 200,000 mark in 1999.

Repositioning of Maruti Products.

New soft edged jelly bean shape

introduced in 1997.

Maruti 800s carburetor with fuel

injection.

40 million two wheeler owners targeted.

Entry of competitors like General

motors, Ford, Tata.
DECLINE STAGE (2003 UPTO NOW)

Heavy competition from i10, Spark etc.

Drastic decrease in sales.

Just 33028 units sold in 2009-2010.

Withdrawn from 13 cities including metros.

Repositioned to Alto 800.

 SALES
250000

200000

150000

SALES
100000

50000

0
YEAR 2000 YEAR 2001 YEAR 2002 YEAR 2004