MBA Comprehensive Examination

Business Policy Case Analysis

DAY 01 WRITTEN
EXAMINATION

DAY 02 ORAL
EXAMINATION
Phase I - Written Examination
8-hours

Directions:

Organize your written case report according to the sections listed below:
1. Case Background
2. Environmental Analysis
a. General Environment
b. Operating Environment
c. Internal Environment
d. Assumptions
3. Problem Statement
4. Alternative Courses of Action
5. Recommended Alternative and Action Plan
6. Financial Projections
a. Financial Statements
b. Other Technical Information
Written Examination

#1 CASE BACKGROUND:

Provide a summary of the salient case facts that indicate the

companys mission, past and current objectives, strategies, as
well as the financial situation of the company
Discuss the current issues and concerns being faced by the
companys management
Written Examination

#2 ENVIRONMENTAL ANALYSIS:

SWOT TECHNIQUE undertake an analysis of the external

and internal environments
Identify the opportunities and threats in the general and
operating environments
Determine the strengths and weaknesses of the company in
view of the functional areas
STRATEGIC FACTOR EVALUATION (EFE/IFE) - conduct
an assessment of the external and internal environments
COMPETITIVE PROFILE MATRIX compare and contrast
firm and its competitors
Formulate assumptions vis--vis the external and internal
environment analyses
Written Examination

#3 PROBLEM STATEMENT:

State the most unwanted condition

Support your problem statement with evidences
Written Examination
#4 ALTERNATIVE COURSES OF ACTION:
TOWS MATRIX - Match the internal and external factors to
determine feasible corporate strategies
STRATEGIC POSITION & ACTION EVALUATION map-
out the x-y coordinates to determine corporate strategy
location
INTERNAL-EXTERNAL MATRIX locate the appropriate
strategy based from the IFE/EFE total weighted scores
GRAND STRATEGY MATRIX - determine feasible corporate
strategies based from competitive position and market
growth
SUMMARY OF STRATEGIES calculate and identify the
most feasible corporate strategies based from the TOWS,
SPACE, IEM, and GSM
QUANTITATIVE STRATEGIC PLANNING MATRIX -
evaluate each identified corporate strategies to determine the
best course of action
Written Examination

#5 RECOMMENDED ALTERNATIVE AND ACTION PLAN:

Compare and contrast the alternative strategies to determine

the most appropriate strategy, in qualitative terms
Translate into specifics the recommended alternative-strategy
Present the action plan in terms of the functional areas
Written Examination

#6 FINANCIAL PROJECTIONS:

Prepare a three-year financial projection

The contents of the action plan should be reflected in the
income statement, balance sheet and cash flow
Compute and explain relevant financial ratios
Present the technical basis of computations
Phase II - Oral Examination
1-hour

Directions:

Prepare the following visuals for presentation:

1. Case Background
2. SWOT Analysis and Assumptions
3. Problem Statement and Supporting Evidences
4. Alternative Courses of Action and Evaluation Dimensions
5. Recommended Alternative and Plan of Action
6. Financial Projections
a. Income Statement
b. Balance Sheet
c. Cash Flow
7. Financial Ratios
MBA Compre Exam Criteria

A. CONTENT OF CASE ANALYSIS (60%)

1. Quality of written case analysis .. 10%
2. Working knowledge of the business policy case .. 15%
3. Relevance of issues raised . 15%
4. Consistency and logical discussion of case facts .. 20%
B. PRESENTATION OF CASE ANALYSIS (40%)
1. Proper documentation of case facts .. 10%
2. Ability to defend position logically . 20%
3. Capacity to maintain composure despite pressure .. 5%
4. Clarity of expressions .. 5%
MBA COMPRE KEY
Strategy-Formulation Analytical Framework

INPUT STAGE (1) MATCHING STAGE (2) DECISION STAGE (3)

External Factor SWOT TO TOWS Quantitative

Evaluation Matrix Matrix Strategic
Planning Matrix

Internal Factor Strategic Position &

Evaluation Matrix Action Evaluation

Competitive Internal-External
Profile Matrix Matrix

Grand Strategy
Matrix