Presentated by :

Tansushila id :111141295
 Origin
Rationale
Purpose Statement
Scopes & Limitations
Methodology
Acronyms/Abbreviations
Company Profile
 Brand Consciousness
Brand Conciousness
6
5
4
3
2
1
0
1 2 3

Need for Uniqueness

Need for Uniqueness
6
5
4
3
2
1
0
1 2 3 4
 Normative influence
Normative influence
6
5
4
3
2
1
0
1 2 3 4 5

Perceive Quality
Perceive Quality
4

0
1 2 3
 Emotional Value
Emotional value
6
5
4
3
2
1
0
1 2 3 4

Purchase Intention
Purchase Intention
5
4
3
2
1
0
1 2
 ANOVA

Sum of Mean
Model Squares df Square F Sig.
1 Regression 30.026 5 6.005 13.001 .000a
Residual
42.034 91 .462
Total
72.060 96
a. Predictors: (Constant), EM_AVG, NE_AVG, NO_AVG, BC_AVG,
a. Predictors: (Constant), EV_AVG, BC_AVG, NU_AVG, PQ_AVG, NI_AVG
PE_AVG
b. Dependent Variable: PI_AVG

b. Dependent Variable: PI_AVG

 Grand Averages
4.5

3.5

2.5

1.5

0.5

0
1 2 3 4 5 6
 Model Summary

Std. Error of the

Model R R Square Adjusted R Square Estimate
1
.646a .417 .385 .680
a. Predictors: (Constant), EV_AVG, BC_AVG, NU_AVG, PQ_AVG, NI_AVG

b. Dependent Variable: PI_AVG