McDONALDS

McDonald's is the world's

leading global food service
retailer with over 36,500
locations serving
approximately 69 million
customers in over 119
countries each day.
More than 80% of McDonald's
restaurants worldwide are
owned and operated by
independent local business
men and women.
Ambition
 BUSINESS MODEL
The power of its franchisees,
suppliers and employees working
together toward a common goal is
what makes McDonalds the worlds
leading quick-service restaurant
brand.
Franchisees bring the spirit of
entrepreneurship and commitment to
communities.
Suppliers are dedicated to highest
levels of quality and safety.
The company facilitates learning and
sharing across McDonalds more than
36,000 restaurants.
 BUSINESS MODEL
A COLLECTION OF SMALL BUSINESSES
While a global Brand, the vast majority
of McDonalds restaurants more than
80% worldwide and nearly 90% in the
U.S. are owned and operated by
approximately 5,000 independent,
small- and mid-sized businessmen and
women.
Franchisees often live in the
communities they serve and are
committed to making a positive impact
locally from providing good food,
customer service and job opportunities,
to supporting local charities and other
ways of giving back.
 BUSINESS MODEL
FREEDOM WITHIN A FRAMEWORK
McDonalds pays special attention
to how their customers are alike
and how they are different too.
For that reason, markets and
countries have latitude when it
comes to menu, marketing,
community involvement and local
business management.
Beginning July 1, 2015, McDonalds started
operating under a new organizational
structure with the following four segments
that combine markets with similar
characteristics, challenges, and
opportunities for growth:
U.S. - the Companys largest segment,
accounting for more than 40% of the
Companys 2015 operating income.
International Lead Markets - established
markets including Australia, Canada,
France, Germany, and the UK, which
operate within similar economic and
competitive dynamics, offer similar growth
opportunities and collectively represented
about 40% of the Companys 2015 operating
income.
 High Growth Markets - markets with
relatively higher restaurant expansion
and franchising potential including
China, Italy, Poland, Russia, Korea,
Spain, Switzerland and the
Netherlands. Together these markets
accounted for about 10% of the
Companys 2015 operating income.
Foundational Markets & Corporate -
the remaining markets in the
McDonalds system, each of which has
the potential to operate under a
largely franchised model. Corporate
activities will also be reported within
this segment.
At year-end 2015, more than 80% of
McDonalds restaurants were
franchised. Of the total McDonalds
restaurants worldwide:
Over 57% are conventional
franchisees
Approximately 24% are licensed to
foreign affiliates or developmental
licensees
Over 18% are Company-operated.
 HISTORY
The business began in 1940, with a restaurant
opened by brothers Richard and Maurice McDonald
in San Bernardino, California.
Their introduction of the "Speedee Service System"
in 1948 established the principles of the modern
fast-food restaurant.
The present McDonald's corporation dates its
founding to the opening of a franchised restaurant
by Ray Kroc, in Des Plaines, Illinois, on April 15,
1955.
Kroc later purchased the McDonald brothers' equity
in the company and led its worldwide expansion

The original staff of the

McDonald's brothers
hamburger restaurant.
 HISTORY
The first McDonald's restaurant
opened in Des Plaines Illinois on
April 15, 1955.Their first day sales
were $366.12.
By 1965 there would be over 700 The first
McD's throughout the United States. McDonald's, Des
Plaines Illinois,
In 1967 McDonald's went 1955
international with restaurant
openings in Canada and Puerto
Rico.

The original
http://www.aboutmcdonalds.com/content/m "Ronald
cd/our_company/mcdonalds-history.html
McDonald
 LEADERSHIP
Steve Easterbrook
President and CEO

Peter Bensen
Chief Administrative Officer
 McDonalds India
In India, the brand is
managed by two business
entities:
Connaught Plaza Restaurants
Private Limited, led by Mr.
Vikram Bakshi, JV Partner and
Managing Director, North &
East India
Hardcastle Restaurants Private
Limited, led by Ms. Smita
Jatia, Managing Director, South
& West India.
 McDonalds India
McDonald's philosophy of QSCV (Quality,
Service, Cleanliness and Value) is the guiding
force behind its service to the customers in
India.
Following its philosophy of being sensitive to
local food and cultural preferences, India was
the first country in the McDonald's system
where it served non-beef and non-pork
products.
More than 70 percent of the menu in India has
been locally developed with complete
segregation of vegetarian and non-vegetarian
products right from the food processing plants
to the point of serving the customers.
 McDonalds India
McDonald's commitment to its Indian
customers is evident even in development of
special sauces that use local spices and chillies.
The mayonnaise and all other sauces are egg-
less.
McDonald's also pioneered the establishment
of Cold Chain across India which helps maintain
freshness and nutrition in every product.
McDonald's regular scrumptious menu includes
wide range of products like McAloo Tikki,
Filet-O-Fish, Spicy Range, Chicken McGrill,
McVeggie, Veg Pizz a McPuff, Chicken
Mcnuggets, Fries, Wraps, an assortment of
Sundaes, Soft Serve and refreshing beverages.
 McDonalds India
McDonald's had further reinforced
the branded affordability mantra via
the introduction of the Happy Price
Menu which starts at Rs 25 only.
Keeping pace with the customer
evolving needs McDonald's also
functions on models that drive
convenience and create unique
differentiation like McDelivery, Drive
thru, Breakfast Menu, high ways and
extended hours. (Currently, available
in select cities)
 McDonalds India
At present, there are 300 McDonald's
restaurants in India.
The strong foundation that Ray Kroc
built... continues today with
McDonald's vision and commitment
for its internal as well as external
customers.
Since then, it has evolved into a value
driven brand, and recognizes that
affordability of its products is an
attractive proposition for its customers
along with taste.
McDonald's continues to strengthen it
business model and progress with
customers evolving needs
 Key Milestones
1996: First McDonald's restaurant opened on Oct.
13, at Basant Lok in New Delhi.
It was also the first McDonald's restaurant in the
world to not serve beef and pork based products.
1997: First Drive -Thru restaurant at Noida (UP)
First disabled friendly store at Noida (UP)
1999: First Mall location restaurant at Ansal Plaza
(New Delhi)
2000: First highway restaurant at Mathura (UP)
2001: First thematic restaurant at Connaught Place
(New Delhi)
2003: The first Dessert Kiosk - Faridabad (Haryana)
2004:McDonald's Delivery Service (McDelivery)
introduced in New Delhi Local menu innovations
like McAloo Tikki, McVeggie and Pizza McPuff
exported to Middle East
 Key Milestones
2006: McDelivery on Bicycles flagged off at Chandni
Chowk (Delhi) - another first initiative by McDonald's
India
100th McDonald's Restaurant opens in India
10th Year Anniversary
2007: First McDonald's open in Eastern Region at Park
Street, Kolkata
First restaurant opened at Airport (Domestic
Airport at New Delhi)
2008: First 24 hours McDonald's Restaurant opens at Old
Delhi Railway Station
Chicken McNuggets launched in India
2012: McDonald's launches the global singing contest for
its restaurant employees - Voice of McDonald's
New Product Launch - McEgg
2013:McDonald's Celebrates National Breakfast Day
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ur_story.html?v=2