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Competitive Strategy
International Strategy
International strategy refers to the way firms make
choices about acquiring and using scarce resources in
order to achieve their international objectives
It involves
decisions about which markets to enter with
which products, when and how
all the various functions and activities of the
company and how they interact
ensuring that strategy is consistent across
functions, products, and regional units
a variety of unique demands associated with
operating internationally
A companys goal is to achieve and maintain a
unique and valuable position both within a
nation and globally