Mainly dominated by hair oil segment which constitutes half of the
overall market 8% of the total market (Rs. 91.5 billion) is constituted by hair care products out of the total Rs. 1,611 billion FMCG market according to Nielsen Retail Audit Report Hair Care industry growing at 14%, which is slightly higher than the overall industry average of 13.4% Demand for customized offerings has created niche segments in the hair oil category Usage of hair oil is perceived as a typical Indian traditional habit