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Group 9

Soaham Datta
Vikas Pullela
Leading
Kaustabh
Pranay Mondal
Change
Saket Shakti Why Transformation
Efforts Fail
Common Pitfalls Positive Initiatives

Well over 50% companies Hard look at the


fail at this level companys -
Competitive position
Error 1 No
When 75% of the

Market position
technological trends
sense of
companys management is
convinced that business as
usual is totally
financial performance urgency
unacceptable
Communicate crises,
potential crises and great
opportunities broadly and
very dramatically
Common Pitfalls Positive Initiatives

Companies that fail in this


level usually
Rule of thumb:
If you cant communicate
Error 2 No
underestimate the
difficulties of producing
the vision to someone in
five minutes or less and
Powerful
change get a reaction that
signifies both
Coalition
The opposition may understanding and
gather itself and stop the interest, you are not done
change if coalition of top with this phase of the
leaders isnt strong enough transformation process.
Common Pitfalls Positive Initiatives

Develop a vision that is


relatively easy to
Rule of thumb:
If you cant communicate
Error 3
communicate the vision to someone in
five minutes or less and
Lacking a
Without a sensible vision,
transformation can
get a reaction that
signifies both
Vision
dissolve into confusing understanding and
projects interest, you are not done
with this phase of the
transformation process.
Common Pitfalls Positive Initiatives

Not having an impactful Executives use all existing Error 4


communication with the
organization about the new
plan
communication channels to
broadcast the vision Under-
Only speeches fail to bring
Executive walk the talk communicating
out same energy in the
workforce Executives communicate
the vision
importance of the vision day-
Company employees are to-day activities like
discouraged when senior appraisals etc
executives dont walk the talk
Obstacles can be in Some of the reasons
the form why a company fails

An unconvinced The company had no


divisional chief history of confronting
problems like these Error 5
Organizational structure
that doesnt allow Some people were afraid Removing
increased productivity of the officer who acting
against the directives obstacles
Misaligned
compensation structure The top management
was concerned that they
might lose a talented
executive
Positive
Common pitfalls
initiatives
No compelling evidence Managers obtain clear
of change/success in 12
to 24 months
performance
improvements
Error 6 Not
planning short
Ambiguous results Establish goals in the
yearly planning system
term wins
Achieve the objectives

Reward the people


involved
Positive
Common pitfalls
initiatives
New processes are
fragile and subject to
In a successful
transformation
Error 7
regression Managers obtain clear Declaring
A premature victory performance
celebration kills improvements victory too
momentum Establish goals in the
yearly planning system soon
Achieve the objectives
Reward the people
involved
Positive
Common pitfalls
initiatives
Until new behaviors are Two most important
rooted in social norms factors -
and shared values, they
are subject to
Conscious attempt to Error 8 Not
show the new
degradation as soon as
the pressure for change is
approaches have Anchoring
helped improve
removed performance changes
Taking time to ensure
that next generation of
top management
personifies the new
approach
Thank you.

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