Documente Academic
Documente Profesional
Documente Cultură
1
GROUP MEMBERS
AYAZ
UMAIR
ALISHPA
KHADIJA
MUNTAHA
BAQIR
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SEQUENCE OF
PRESENTATION
INTRODUCTION
OVERVIEW OF VENDORS
TERRITORIAL DISTRIBUTION
IMPORTANCE OF INDEGINAZATION
COMPETITORS
CRITICAL ANALYSIS
CONCLUSION
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INTRODUCTION
INDIGENIZATION
Art of making something more native
Through use of more indigenous people and inputs
in administration and employment
HISTORY
Established as Rana Tractors & Equipment Limited to
import and market Massey Ferguson Tractors
1980 PTC transferred the role of indigenization to MLT
1981-First engine assembly plant
1984-sophisticated manufacturing facilities set up
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Millat Tractors Limited
VISION
Millat to be a global group of companies, recognized for a
range of quality products with innovative design capabilities.
MISSION
To be market leader in agricultural tractors, building
companys image through innovation and competitiveness ,
grow by expanding market and investing into group
companies, ensuring satisfaction to customer and stakeholders
and to fulfill social obligation.
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Overview of vendors
Panther (tyre)
General Tyre (tyre)
CIBA
Infinity (bulk)
Ravi traders (bulk)
Bolan Casting LTD (iron, steel etc)
Millat Equipment's
Massey Ferguson (Imports 5-6%)
Inject fuel pump
Other engine parts
TERRITORIAL
DISTRIBUTION
Importance of
indigenization
Indigenization is way to success
India
Started indigenization after contract with Ferguson
Indigenized upto 96 percent while rest of the
industry is 80 percent
Increase every year (vendor development program)
Market share is 65% (more orders , more business)
Increased employment
Special focus on standard
COMPETITORS
Millat Tractors and Al Ghazi Tractors
Iron and steel Including Wires,
Cables, Rolls/ Sheets
RAVI AUTOS (PRIVATE)
LIMITED,
Punjab
Vehicle Parts M/S INFINITY ENGINEERING
(PVT) LTD
Punjab
Iron & Steel; Ferroalloys BOLAN CASTING LIMTED, Sindh
RAVI AUTOS (PRIVATE) 602,635 14,280
LIMITED,
Punjab