PROBLEM Start up finance raw materials shipment of raw materials lot or land equipment (drying and size reduction) Product distribution Information dissemination/ advertisement ANGEL INVESTORS ANGEL INVESTORS ANGEL INVESTORS CUSTOMERS Young adults 18 to 25 Old adults 65+++ (Sifferlin, 2015) CUSTOMERS
Sleep less than 6 hours
Overlapping tasks
Stressed out CUSTOMER NEEDS MARKET TYPE
The product is new to the market in the local setting.