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Prof. Jalpa
Telecom Industry
Vodafone
By group
Introduction
The company that has its presence in almost 30 countries
and partnerships in about 20 more, had a very humble
beginning in Berkshire, United Kingdom.
Product with different features are provided to the customers such as:
Vodafone WE PEOPLE
The Employees
Marketing to employees.
Involves training, motivational and teamwork programs, and all
communication with employees.
Performed to enable employees to perform the service
effectively, and keep up the promise made to the customer.
The expectations of the customers that are created by the
external environment must be met by the employees of the
firm who interact with the customers.
It builds corporate image.
What Vodafone do?
LIVING THE VODAFONE WAY
What is Vodafone way??
The Vodafone Way sets out a consistent way of
working for all employees to deliver exceptional
customer service(see feature below). It is supported by
their Code of Conduct which sets out the high ethical
standards all employees must uphold.
Every employee is expected to work in The Vodafone Way.
This is included in their performance objectives and assessed
annually. Those demonstrating outstanding commitment
to it are recognized as The Vodafone Way Heroes.
Interactive marketing