Documente Academic
Documente Profesional
Documente Cultură
AIRLINE INDUSTRY
JETBLUE vs SOUTHWEST
INTRODUCTION
JETBLUE SOUTHWEST
Official Name of the corporation JetBlue Airways Corporation Southwest Airlines Co.
Location of the corporate headquarters Long Island City Dallas, Texas
The state in which the company is
Delaware Texas
incorporated
Stock symbol of the corporation and the JBLU ; Nasdaq Stock
LUV ; Nasdaq Stock Exchange
exchange in which it is traded Exchange
EXECUTIVE SUMMARY
All values in 000s Jet Blue SouthWest
2012 2013 2014 2012 2013 2014
Net cash from operating activities 698000 758000 912000 2064000 2477000 2902000
HORIZONTAL ANALYSIS
HORIZONTAL ANALYSIS
16.15
ROE
18.36
5.86
ROI
5.4
0.96
TURNOVER
0.78
6.1
MARGIN
6.9
0 2 4 6 8 10 12 14 16 18 20
LUV JBLU
HORIZONTAL ANALYSIS
ROI Margin
7 8
6 7 6.9
5.86
5.4 6 6.1
5
5
4 3.97 4.26
4
3 3 3.087
2.26 2.33 2.56
2 1.81 2
2.46
1 1
0 0
2012 2013 2014 2012 2013 2014
Turnover ROE
1.2 20
18.36
1 0.9599 16.15
0.9189 0.9329 15
0.8 0.7546 0.7839
0.7046
0.6 10 10.52
6.02 8.35
0.4 6.78
5
0.2
0 0
2012 2013 2014 2012 2013 2014
HORIZONTAL ANALYSIS
VERTICAL ANALYSIS
6%
NET INCOME
7%
10%
INCOME TAX EXPENSE
11%
1%
INTEREST EXPENSE
2%
12%
OPERATING EXPENSES
9%
41%
COGS
48%
VERTICAL ANALYSIS
Product or Service Cost Control
Tax Burden
Debt Servicing
Operating Cost Control
Profitability
VERTICAL ANALYSIS
RATIO ANALYSIS
Current Ratio
0.7435
2014
0.6198
0.7851
2013
0.5635
0.909
2012
0.6841
44.72
2014
43.9
37.9
2013
42.18
0
2012
0
0 5 10 15 20 25 30 35 40 45 50
16.15
2014
18.36
10.52
2013
8.35
6.02
2012
6.78
0 2 4 6 8 10 12 14 16 18 20
0.66
2014
0.68
0.62
2013
0.71
0.62
2012
0.73
0.56 0.58 0.6 0.62 0.64 0.66 0.68 0.7 0.72 0.74
Fleet of new airplanes Only one stream of Market leadership Low load factor
revenue
High load factor Low on-time flight Capital structure Conservative growth
performance strategy
CONCLUSION
RECOMMENDATION
Investment
Credit-Worthiness
Employment
CONCLUSION
THANK YOU
https://businessolutioncenter.files.wordpress.com/2014/07/stock-
photo-background-concept-wordcloud-illustration-of-finance-
current-assets-50515714.jpg
https://www.icfluid.com/wp-content/uploads/2013/12/Thank-
You.jpg
REFERENCE