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GDP
Trough or
Depression
TIME
Business Cycle : Diagram
Peak
Total Output
Secular
growth
trend
Trough
0
WHAT ARE THE PHASES OF THE BUSINESS
CYCLE AND THE CHARACTERISTICS OF
EACH?
PHASES OF THE BUSINESS CYCLE
Trough/Depression: This is
the lowest point of the
business cycle. Factories will
be operating below capacity,
allowing unemployment to
reach high levels
Sources of Business cycle
AGGREGATE DEMAND
AGGREGATE SUPPLY
External factors
1. Inventions and innovation: Major changes in
technology can influence the business cycle.
Usually technological changes move the
economy in a positive direction, but this is not
always so.
2. Wars and political events: The impact of such
events on the economy are very fact specific- in
other words, difficult to generalize about.
A THOUGHT ON THE BUSINESS CYCLE
More
More
goods
spending
produced
More
jobs
A Bad Cycle
Less Fewer
Spending Jobs
Fewer
Goods
Produced
GOVERNMENT AND THE BUSINESS CYCLE
Waves of optimism.
Highest point of Expansion.
Rise in profits, investment, sales,
employment etc.
Expansion
RETAIL MARKET SHARE OF BEVERAGE PRODUCTS
Sports Drinks
Teas
2%
Bottled Water 3%
13%
Fruit Drinks
16%
Colas
66%
Recession
Uncertain downfall.
Controversies.