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There is no need of any middle man on the social media allowing the people to
interact directly with the party representatives. Hangouts have been widely used in this
General election to talk to the local people.
Party can appoint a tech-savvy candidate to handle the social media and use it to reach
to the people and their problems.
Previously people were just voters but now they have become active participants in
the entire process. They can engage in an open dialogue through social media.
No one can forget the importance of social media in the election campaign designed
by Obama. It involved active participation of people.
People can get the latest information on their Smartphones even when they are on
move. Minute by minute information is updated on social media.
Disadvantages
It still has to go a long way to connect with the local masses and to reach
out the individual voters.
Social media has become a tool of politicians that is used to make more
noise and even is made a way to encourage polarization.
The social media is highly used to blame and criticize the opposition
parties and information is distorted by misleading and inaccurate facts.
More and more number of political minorities are rising and using the
social media to create a political gridlock.