Business communication

And lawfully by this the Jew may claim

A pound of flesh, to be by him cut off
Nearer the merchants heart:

Portia in Merchant of Venice by Shakespeare

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The Interpretation

prepare thee to cut off the flesh

Shed thou no blood; nor cut thou less, nor more
But just a pound of flesh:

Portia in Merchant of Venice by Shakespeare

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 Communication skills

Communication is a skill that you can learn.

It's like riding a bicycle or typing. If you're
willing to work at it, you can rapidly improve the
quality of every part of your life.
Brian Tracy

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 Objective

To know
What is communication?
Why do we need to communicate ?
Why is it important to communicate thoughts clearly?
Barriers to communication
Overcoming barriers

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The Communication Process

sender message

feedback receiver

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 Definitions of communication

Communication is the process of exchanging

information, usually via a common system of
symbols.
Communication is the exchange of information
between two points.
It is a two way process
Think of it as an idea transplant
Include both transference and understanding

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Forms of Communication skills

Verbal Communication
Non-verbal Communication
Written communication

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General Model of Communication

Sender Receiver
(source, Message
Encoding Decoding (reader,
speaker, In Channel
communicator) listener)

Feedback

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 Business Communication

How is it different?
Why the need ?

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 Case let: consider this

Owner to factory manager: On no account must workers be punished

Factory manager to Personnel Do not punish any worker unless you are
Manager (on telephone): absolutely convinced that workers are
involved in unionism.

Personnel Manager to Dept. If you think workers are involved in

Head (on intercom) : unionism, punish them.

Dept. Head to Supervisor: Punish the workers.

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 Murphys law

Communication is rarely effective

Received in negative frame be positive
Filtering
Meta communication you hear what you
wish to
Mechanical distortions

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 Defining Business Com.
Persing defined it as
Spiraling process of transaction of meaning through
symbolic actions involving elements of verbal, non
verbal, written messages that are internal & external to
organization of paid people working together to produce
and market goods and services for profit

Thus Business communication is

professionally contextual
professionally emotional
driven by profit

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 Business communications
It encodes and promotes

Strong academic/institutional
corporate culture
Coherent identity
Reasonable philosophy
Genuine sense of corporate citizenship
An appropriate and professional relationship with the press,
including quick, responsible ways of communicating in a crisis
Understanding of communication tools and technologies
Sophisticated approaches to global communications

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 Business communications
It is all about managing perceptions and ensuring:

Effective and timely dissemination of information

Positive image
Smooth and affirmative relationship with all
stakeholders

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 Internal communication
Formulates academic/corporate vision
Interprets policy objectives
Implements strategies
Achieves target
Disseminates information
Builds bridge
Public relation

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 External communication

Communicates with external agencies

Stakeholders
Helps collaboration
Publicity & Advertisement
Enhances Public image

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 Why we Misconstrue?
Lack of clarity in the message.
Translation from one language to another.
Lack of adequate vocabulary to express thoughts.
Uncertainty and hesitation when speaking with non-
Indians.
Cultural factors, mental blocks,
Lack of confidence, lack of fluency.

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 Effective Communication

Clarity of Thought: expressed through clear speech.

Voice Clarity: volume and speed.
Listening Ability: listen to understand.
Tone: what it represents, its appropriateness.
Body Language: intended to reinforce speech.

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 Barriers to communication
Environmental (noise)
Psychological
Language/Semantics
Cross-cultural
Organisational
Gender

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 Psychological barrier
Selective perception-listening with half an ear
Inattentiveness poor retention
Not listening/reading b/w the lines
Interpretation of written word may be fallible
Halo effect- pre conceived notions
Power/status factor

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Semantics/Linguistics/language

It may inhibit understanding due to lack of uniformity

Regionalism confusion/ Wrong interpretation
Accent hampers understanding
Brevity vs. exposition unclarified assumption
Lack of clarity & precision incoherent & dangling
Simple vs. elevated/specialized/technical
Credibility/charisma
Dramatization/Expressions
Non/Discriminatory S/he

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 Cultural barriers
Keep your eyes and ears open for it
It can have micro and macro implications
High context culture countries- China, Vietnam, Saudi
Arabia-
Low context culture countries- Europe & North
America-Enforceable contracts- highly legalistic,
precisely worded

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 Superior subordinate
Shortage of time for employees
Lack of trust
Lack of consideration
Power grabbing
Wish to capture authority
Bypassing
Fear of being penalised

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 Remember

Its all right to hold a conversation

as long as you let go of it once in
a while.

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 Wrap up
Forms of communication
Elements of communication
The communication cycle
Barriers to communication
Overcoming barriers

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