Chapter 1

Management

2013 Cengage Learning

 Netflix Headquarters
Los Gatos, California
After dominating the video rental market, Netflix is
looking to grow by expanding into Internet streaming.
Does Netflix have enough resources to outbid
competitors for access to movies?
Can it convince movie studios that it is a partner and not
a competitor?
How much time should leadership spend on making
hiring decisions?

2013 Cengage Learning

 What Is Management?

After reading the next two sections,

you should be able to:

1. describe what management is.

2. explain the four functions of
management.

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 Management Is

Efficiency
Getting work
done through
others Effectiveness

1
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 Management Functions
Management
Functions

Planning

Organizing

Leading

Controlling

2
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 Planning

Determining organizational goals

and a means for achieving them

2.1
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 Organizing

Deciding where decisions will be made

Who will do what jobs and tasks

Who will work for whom

2.2
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 Leading

Inspiring
Leading
Motivating

2.3
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 Controlling

Monitoring progress toward goal

achievement and taking corrective
action when needed

2.4
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 What Do Managers Do?

After reading the next two sections,

you should be able to:

3. describe different kinds of

managers.
4. explain the major roles and
subroles that managers perform
in their jobs.

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 Kinds of Managers
Top Managers

Middle Managers

First-Line Managers

Team Leaders

3
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 Top Managers
Chief Executive Officer (CEO)

Chief Operating Officer (COO)

Chief Financial Officer (CFO)

Chief Information Officer (CIO)

3.1
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 Responsibilities
of Top Managers
Creating a context for change

Developing commitment
and ownership in employees

Creating a positive organizational

culture through language and action

Monitoring their business environments

3.1
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 Middle Managers
Plant Manager

Regional Manager

Divisional Manager

3.2
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 Responsibilities
of Middle Managers
Plan and allocate resources to meet objectives

Coordinate and link groups,

departments, and divisions

Monitor and manage the performance

of subunits and managers who report to them

Implement changes or strategies

generated by top managers

3.2
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 First-Line Managers
Office Manager

Shift Supervisor

Department Manager

3.3
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 Responsibilities of
First-Line Managers
Manage the performance of
entry-level employees

Encourage, monitor, and reward

the performance of workers

Teach entry-level employees how to do their jobs

Make detailed schedules and operating plans

3.3
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 Responsibilities
of Team Leaders
Facilitate team performance

Manage external relations

Facilitate internal team relationships

3.4
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 Interpersonal Roles

Figurehead Managers perform ceremonial duties

Leader Managers motivate and encourage

workers to accomplish objectives

Liaison Managers deal with people outside

their units

4.1
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 Informational Roles

Managers scan their environment

Monitor
for information

Managers share information

Disseminator
with others in their company

Managers share information

Spokesperson
with others outside their
departments or companies

4.2
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 Decisional Roles

Managers adapt to incremental change

Entrepreneur
Managers respond to problems that
Disturbance demand immediate action
Handler
Managers decide who gets
Resource what resources
Allocator
Managers negotiate schedules,
Negotiator projects, goals, outcomes, resources,
and raises

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 What Does It Take to Be a
Manager?
After reading the next three
sections, you should be able to:

5. explain what companies look for in

managers.

6. discuss the top mistakes that managers

make in their jobs.

7. describe the transition that employees

go through when they are promoted to
management.
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5
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 What Companies
Look for in Managers

Technical Skills Human Skills

Conceptual Skills Motivation to Manage

5
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 Mistakes Managers Make
1. Insensitive to others
2. Cold, aloof, arrogant
3. Betrayal of trust
4. Overly ambitious
5. Specific performance problems with the business
6. Overmanaging
7. Unable to staff effectively
8. Unable to think strategically
9. Unable to adapt to boss with different style
10. Overdepent on advocate or mentor

2013 Cengage Learning