Documente Academic
Documente Profesional
Documente Cultură
MESRA, RANCHI
Weekly 29%
Monthly 34%
Quarterly 23%
On unplanned basis 14%
14%
29%
Weekly
Monthly
23%
Quarterly
On a unplanned basis
34%
Interpretation:
From this I interpret that in big bazaar
34% customers visit monthly, 29%
customer visit weekly 23% customers
visit quarterly and 14% customers visit
on planned basis , it means mostly
customers visit weekly and monthly
basis for purchase their requirements.
Apart from Big Bazaar visit retail outlet
Yes 64%
No 36%
Interpretation: From this I interpret
that 64% customers of big bazaar visit
other retail stores for their
requirements and 36% customers of
big bazaar generally do not visit other
retail stores. It shows that customers
satisfaction level is more in big bazaar.
Purpose behind visiting big bazaar
Shopping 60%
Outing 10%
Both 30%
PURPOSE
30%
Shopping
Outing
60% Both
10%
Interpretation: From this I interpret that big
bazaar is purely a shopping complex but it also
facilitates a certain kind of ambience and
decorum to the people that they also visit it for
the purpose of outing. The infrastructure and
ambience of big bazaar is so that people even
like to go there even also they dont have to
purchase anything. People enjoy doing
shopping in big bazaar. This is very nice for it as
often customers.
Products mostly purchased by customers in big bazaar
Clothes 60%
Grocery 70%
Food Item 50%
Leather Item 25%
Electronic Item 15%
Gift Item 10%
Any other Item 10%
Gift Item
Electronic Item
Food Item
Grocery
Clothes
ANURAG KUMAR
BBA/3006/2014