CATEGORY MANAGEMENT- SHOPPERS STOP

Presented By: Group 9

Edwin Edward
Kumar Pranav
Prashant Kumar
Sarth Jauhari
Shreeya Dash
Sriram Warrior
 CATEGORY
A distinct, manageable group of products/services
that consumers perceive to be interrelated and/or
substitutable in meeting a consumers needs.

Category
Management

The distributor/supplier process of managing

categories as strategic business units, producing
enhanced business results by focusing on delivering
consumer value.
 OBJECTIVES
Category management represents a
significant and proven opportunity to 1
achieve substantial business improvements
across the entire value chain - for
consumers, distributors and suppliers.

The Category Management business

2 process is a structured, measured set of
activities designed to develop and
implement a written category business
plan.
PRODUCT/CUSTOMER MANAGEMENT:
A CONCEPTUAL MODEL

MANUFACTURER RETAILER
PRODUCT CUSTOMER
MANAGEMENT MANAGEMENT

CUSTOMER PRODUCT
MANAGEMENT MANAGEMENT

CATEGORY
MANAGEMENT
 CATEGORY ROLES

Convenience- A category provider that helps retailer reinforce the store of choice by delivering good
target customer value
Occasional- It is a major category provider, helps reinforce the retailer as the store of choice by
delivering frequent, competitive target customer value
Routine- It is a preferred category provider, helps develop the retailer for consistent and competitive
value
Destination- It is the primary category provide
 About Shoppers Stop
Shoppers Stop, a pioneer in Indian Retailing was promoted by the K Raheja Corp Group (Chandru L Raheja Group),
started in the year 1991 with its first store in Andheri, Mumbai

International and Domestic brands across various categories such as apparel, accessories, cosmetics,
home and kitchenware and also its private labels

Revenue- Rs.19.30 billion in FY 16-17

83 stores across 38 cities

Key People:-

Mr. Chandru L Raheja Mr. Govind Shirkande

Chairman and Non Executive Director MD and CEO
 Range of
Merchandise
The stores offer a complete range of
apparel and lifestyle accessories for the
entire family. From apparel brands like
Provogue, Color Plus, Arrow, Levis,
Scullers, Zodiac to cosmetic brands like
Lakme, Chambor, Le Teint Ricci etc.,
Shoppers Stop caters to every lifestyle
need.

Shoppers' Stop retails its own line of

clothing namely Stop, Life , Kashish,
Vettorio Fratini and DIY. The merchandise
at Shoppers Stop is sold at a quality and
price assurance backed by its guarantee
stamp on every bill.
Their motto: We are responsible for the
goods we sell.
 PRODUCTS
MENSWEAR
WOMENSWEAR
KIDSWEAR
HOME & TRAVEL
FRAGRANCES

The company also has licenses for Austin Reed (London), an

international brand, whose men's and women's outerwear are
retailed in India exclusively through the chain.
 The company has entered into a
commercial agreement with
Amazon India to sell its products
online
BUSINESS Amazon is planning to open
experience centres in India and
OPPORTUNITIES both the firms have planned to
partner up in marketing activities
Shoppers Stop will list 500 brands
on Amazons marketplace while
Shoppers Stop will create exclusive
Amazon experience centres for
fashion across its physical network
This Omni-Channel experience to
the customer provides an
opportunity for growth and
constant upgradation to the
company