Documente Academic
Documente Profesional
Documente Cultură
12
Addressing
Competition and
Driving Growth
New customers
More usage
Proactive
marketing
Responsive
anticipation
Creative
anticipation
Market modification
Product modification
Marketing program
modification
Harvesting and
Divesting
Copyright
Copyright 2011 Pearson 2016 Pearson
Education, Education, Inc.
Inc. Publishing as Prentice Hall 12-12