IMPLEMENTATION

Strategy implementation
consists of putting plans in place by formulating a
strategy to achieve the organization's goals and
objectives.
It can also be described as the way a business might
develop, use, and integrate the organizational hierarchy,
systems, and culture to pursue strategies that will result
in competitive advantage and improved performance.
The strategy will be specific actions that will realize the
goals.
Why Do We Need a Strategy?
Organizations need strategies, which assist them with
answering specific questions regarding the goals of a
business. There are three main questions:
Who are the people that make up our target market?
What is the value proposition that we will use to
differentiate our products and services from our
competitors?

What are the capabilities we have that will assist us with

being the best in the market at delivering that value
proposition?
Implementation
Even excellent strategies will fail if they are not
implemented properly. The following are the steps that
must be followed for successful strategy implementation:
Step 1: Organizational development (OD) with the
potential of carrying out a strategy successfully; for
example, training of employees who will have the
capability of carrying out the required activities that will
contribute to fulfilling the strategy. OD refers to the
professional development of employees.
Step 2: Utilizing financial resources to engage in
activities that are essential to the strategy. Each planned
event and the associated expenses must be traced
directly to the strategy that the organization wants to
realize. So any activity that does not contribute to the
strategy cannot be done.
 Step 3: Formulating company policies that support the
strategy. For example, if your strategy includes
improving your human resources, then the company
would need policies that help to identify the type of
training needed by each employee, and how the training
will be received.
Step 4: Ensure continuous improvement through
superior programs and policies. Superior programs and
policies are those that achieve their objective more
completely, and/or, in less time than previous ones. This
improvement therefore, is based on previous information
from policies of the past for the particular organization.
To improve a program, the organization must first
identify what worked and what did not work for previous
plans, then make changes to come up with a superior
plan.
 Step 5: Linking employee rewards directly to their
departmental, as well as the company's strategic goals.
Employee goals should be set at both the department
and corporate level, ensuring that all departments are
aligned to the overall strategy of the organization.
Step 6: Utilizing strategic leadership skills: This is a style
of leadership that offers employees vision and direction
towards achieving growth and continued success for the
organization. All company executives must receive skills
training on effecting change, strategy formulation, and
strategy implementation.
Real World Strategy
There are many organizations that have great strategic
plans, but no plan for the implementation process.
Strategy implementation is crucial in order for the
strategy to take hold, and bring organizational benefits.
However, some organizations fail to plan the actual
implementation:
60% of companies do not link their strategy to budget
decisions.
75%of companies do not connect employee
performance incentives to the strategy.
86% of business owners are spending less than 60
minutes per month talking about strategy
implementation.
95% of the workforce do not have a full understanding
of their organization's strategy.
Strategy implementation
consists of putting the chosen strategy into action to
achieve the organization's goals, strategies, and objectives.
It can also be described as the way that a business ought
to develop, use, integrate the organizational hierarchy,
systems, and culture to pursue strategies that will result in
competitive advantage and improved performance. Even
excellent strategies will fail if they are not implemented
properly.
Implementation requires that members organization are
aware of the overall organizational goal and that they know
who is responsible for each task, how long they have to
finish each task, and what is required to complete each
task. A Gantt chart, or some other way to measure data,
can help keep employees on target.
Gantt chart
Gantt charts are useful for planning and scheduling
projects. They help you assess how long a project
should take, determine the resources needed, and plan
the order in which you'll complete tasks. They're also
helpful for managing the dependencies between tasks

Gantt charts

Allow us to record progress of project

Allow us to see what tasks are falling behind
Allow us to represent overlapping tasks
THE CASE OF MCDONALDS PHILS.
THE JOURNEY OF GEORGE YOUNG
THE Global History of McDonalds:

Ray Kroc started it all when he bought the franchise of a

small burger joint owned by Dick and Mac McDonald, and
opened his first restaurant in Des Plaines, Illinois in 1955.
Now, McDonalds has more than 30,000 restaurants,
serving nearly 50 million people in over 119 countries
everyday, making it the number one quick-service
restaurant in the world.

It was in 1981 when George T. Yang opened the first-ever

McDonalds restaurant in the Philippines. The historic
restaurant still stands on its original location in Morayta,
Manila.
THE CASE OF MCDONALDS PHILS. THE JOURNEY
OF GEORGE YOUNG

STATEMENT OF THE PROBLEM

Inspite of the acquisitions of Gyangs competitor, what
are the beststrategies that could bring his business well
into the future?
Alternative courses of action 1
Target Market and Distribution Strategy
NOT EVERYONE WILL CONSUME THE PRODUCT THAT
THEY OFFER..
Identify

PRIMARY TARGET MARKET

SECONDARY TARGET MARKET
TERTIARY TARGET MARKET

DISTRIBUTION strategyincludes how his business transfer

their product to different channels to reach his target
market
ACA 2 Core Positioning, price
Positioning and Total value
proposition
Gyang should develop a core positioning that has
various benefits such as

Price positioning- consider if it is more for more, more

for the same, the same for less, less for much less, more
for less
Total value proposition- which answer the questions why
we should buy from you?
ACA 3 BENCHMARKING AND
COMMUNICATION STRATEGY
BENCHMARKING- Involves analysing outside organisations
that are known to be best . (Best practices)

Involves producing process maps to facilitate comparison

and analysis

COMMUNICATION- Proper allocation of money to up line,

and online communication.
Recommendation
ACA 3 BENCHMARKING AND COMMUNICATION STRATEGY
Benchmarking -can strengthen Gyangs businesses because
it searches and implements best practices that can lead to
improvements to his business performance which is
applicable to all his businesses.

Communication strategy allows his businesses to

communicate product benefits to the customers, reach
customers directly and provide customer incentive and to
know outflow information to supplier, customer and other
group.