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implementation of CSR on
business strategy: An
empirical approach
By Boubakary , Doumagay Donatienne Moskola
Introduction:
Definition.
CSR has become a source of risk for companies that do not incorporate
into their strategy.
Differentiation strategy.
Globalization.
hypothetical-deductive approach.
Literature Review:
Sample characteristics:
The sample consists of 126 companies with a headcount of between 10
and 500 employees.
Two-thirds of our sample companies (66%) come from the industrial sector.
22% of the commercial sector and12% in the service sector.
200 questionnaires.
Data collection and statistical tools used:
Data collection took place between January 26 and March 20, 2015.
SPSS Version 20 software.
Questionnaire and face to face interviews.
Measurements of variables:
Four major concepts are involved in this research. They are: CSR,
innovation, reputation and differentiation.
Variables s are measured by a scale of five-point Likert.
Results of the review and discussion: