English-1

Lecture # 1
By
Junaid Siddique

Importance of
Communication in Business
 What communication is ?

Activity of conveying information through the exchange of thoughts.

A process by which information is exchanged between individuals through a common

system of symbols

The basic purpose of communication is to inform, educate and entertain people

 Communication

Verbal Non-Verbal

Written Oral Formal Informal

 Types of communication

Non-verbal Communication
Nonverbal communication is the sending or receiving of wordless messages. Such as
gesture
body language,
posture,
tone of voice or
facial expressions

Nonverbal communication is all about the body language of speaker.

Verbal Communication
Verbal communication refers to the form of communication which is done by word of mouth and
a piece of writing
Law for Verbal communication

Keep it short & simple

Types of Verbal Communication

Oral Communication
In oral communication, Spoken words are used

Keep in mind :
pitch,
volume,
speed
clarity of speaking.
Types of Verbal Communication

Advantages of Oral Communication

It brings quick feedback.

In a face-to-face conversation, by reading

facial expression and body language one
can guess whether he/she should trust
whats being said or not.
Types of Verbal Communication

Disadvantage of oral communication

In face-to-face discussion, user is unable to

deeply think about what he is delivering.
Types of Verbal Communication

Written Communication
In written communication, written signs or symbols are used to communicate.
A written message may be printed or hand written. In written communication
message can be transmitted via email, letter, report, memo etc.
Written Communication is most common form of communication being used
in business.

So, it is considered core among business skills.

How to start a Business email
Suppose E is for Expression in word E-Mail.
Start email by saying,

Dear Sir/Madam receiver is unknown.

OR
Dear Mr Farhan receiver is known.
OR
Dear Team
receivers are multiple.

Greet the receiver by saying

Good day to you
OR
Hope you be doing fine
OR
I hope all is good at your end
How to convey the message in email

Keep it short and simple.

I am sending you this e-mail to inquire if ...

OR
If you are replying to an e-mail, you could start with, "Thank you for your
(recent) e-mail. I am sorry for the delay in replying to you, but I am pleased to
inform you ...
How to end a business email

Be polite and try to make a smiling ending, by saying:

I will be waiting for your response ASAP.

Please do let me know by when I can expect to have it.

Do let me know your suggestions in this regard.

I hope to see your response /feedback in next few hours / days.

Common mistakes

Not using a professional account. (love4all@yahoo.com)

Not replying to all.
Cc'ing the world.
Rambling. (plz, u, tc,ur)
Writing unprofessionally. (I want to inform to you).
Creating unnecessary back-and-forth.
Advantages of Written
Communication
The more you know the receiver the shorter the email will be.

Messages can be edited and revised many time before it is actually sent.

Written communication provide record for every message sent and can be
saved for later study.

A written message enables receiver to fully understand it and send

appropriate feedback.
Disadvantages of Written
Communication
Unlike oral communication, Written communication doesnt bring instant
feedback.

It take more time in composing a written message as compared to word-

of-mouth. and number of people struggles for writing ability.
Consequences of sending an improper
business email

Poor impressions
Lack of Control
Falling into the wrong hands
Career limiting
Bad Business Email - Example
Benefits of business communication

Best opportunity to make an outstanding first impression.

Using powerful words, images and messages, business professionals can
craft strong internal relationships.
Better interpersonal interactions.
Better for conflict management.