Plan to achieve this growth in the 6 months of Summer 2017

Increase Penetration In Existing Markets example South India which contributes 60.7% of sales
New Products Line Extensions example GluconD Energy Drinks ,Powder ,Syrups and Tablets in new flavors like mango pineapple, green apple ,kala khatta etc.
New Target Segment:Labour class ,Employed People (low to upper middle class), Young sporty people looking for an energetic drink
New Export Clients example Indian population in UAE,Dubai,US etc.
New Channels of Distribution example vending machine dispensing different flavors of glucon d mixed with cold water. Vending machines can be sold to corporate offices ,hospitals, hotels
etc.
Connect with the decision maker example small Kiosk of Glucon D mixed with cold water selling in Bus stand ,railway stations during the summer days.
Use storytelling posters example story of people in real life how Glucon D helped them as energy revitalizers throughout the whole day
Give short product demos live in Bus Stand ,Railway stations and Airports
Bundeled Offers example Buy one get one free

Amount to be spent in each region for the respective flavor in each month considering revenue growth to be
30%
Glucon D Variant Branch Jan Feb Mar April May Jun Total Flavours Regular
FLAVOURS EAST 205.4795 205.4795 2671.233 2876.712329 2876.712 205.4795 9041.096
Old Offers Rs5/pack Rs3/pack
REGULAR EAST 102.7397 102.7397 1746.575 1438.356164 1643.836 102.7397 5136.986
FLAVOURS NORTH 410.9589 821.9178 6986.301 12328.76712 13767.12 6164.384 40479.45 New Offer Rs10/pack Rs 5/pack
REGULAR NORTH 102.7397 102.7397 2054.795 1335.616438 1027.397 1232.877 5856.164
FLAVOURS SOUTH 3082.192 4520.548 20547.95 32876.71233 16438.36 4109.589 81575.34 Times of India Newspaper Cost for top 6 metro cities for
REGULAR SOUTH 102.7397 102.7397 2054.795 1335.616438 1027.397 1232.877 5856.164 661sqcm Ad:Rs600000
FLAVOURS WEST 616.4384 410.9589 821.9178 2876.712329 1232.877 205.4795 6164.384 Radio Advertizement:Rs50000
REGULAR WEST 0 0 0 205.4794521 205.4795 51.36986 462.3288 Posters and Banners :Rs195429
Total 154571.9 New Trade Promotion cost:Rs154571
Note :Cost of 200gm Glucon D is assumed which is Rs64
Extra units to be sold :
Mar May Total Revenue in With the addition of new stores:
Glucon D Variant Branch Jan (Units) Feb (Units) April (Units) Jun (Units)
(Units) (Units) (Units) Rs 20% increase in sales which is 19,312 units
FLAVOURS EAST 21 21 267 288 288 21 904 132000 which is more then Rs23,54,500
REGULAR EAST 21 21 349 288 329 21 1027 150000
FLAVOURS NORTH 41 82 699 1233 1377 616 4048 591000
REGULAR NORTH 21 21 411 267 205 247 1171 171000
FLAVOURS SOUTH 308 452 2055 3288 1644 411 8158 1191000
REGULAR SOUTH 164 288 760 1233 678 247 3370 492000
FLAVOURS WEST 62 41 82 288 123 21 616 90000
REGULAR WEST 0 0 0 41 41 10 92 13500
Total 2830500
 Strategies to increase sales :
1) People Buy Benefits
People dont buy products, they buy the results that product will give. Start the process of identifying the ideal customer by making a list of all of the benefits that the customer
will enjoy by using the product or service.
2) Clearly Define the Customer
Who is the person who would most likely to buy the product and buy it immediately? Create an avatar of that customer.
Ask Specific Questions
1.How old are they?
2.Are they male or female?
3.Do they have children?
4.How much money do they make?
5.Do they have an education?
3) Identify The Problem Clearly
What kind of problem does the customer have that you can solve? If you have identified the customer correctly, these people will pay you to solve their problem.
Sometimes the problems are obvious and clear.
Sometimes the problems are not obvious, or unclear. Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy the
product.
4) Develop the Competitive Advantage
You define the competitive advantage, the reason for buying the products or services, in terms of the benefits, results or outcomes that the customer will enjoy from purchasing
the product or service that they would not fully enjoy from purchasing the product or service of the competitor.
Focus on the benefits of what makes the product better than others.
5) Use Content And Social Media Marketing To the Advantage
There are so many more ways to get the product to the customers than ever before. Whats the best part? Theyre all free. You can use social media such as Facebook,
Twitter, and the blog to the advantage. By building relationships with the customers through these channels you can access more people than ever.
Some of the benefits of content marketing include:
More access to qualified leads.
More channels to sell the product.
Lower costs to acquire customers.
6) Sometimes, We will Have To Cold Call
Cold calling potential prospects can be frustrating and hard. Whether we are doing it in person or on the phone, it is our job to warm up a potential customer. Especially if the
product is new, we may have to generate interest by calling your customers.