Marketing Management

By
Shailesh Jadhav
Todays Topics of Discussion

Introduction to Marketing concept

Evolution of marketing & Customer
orientation
Business Environment in India
Introduction to Marketing concept
Marketers and Prospects
Types of Needs
Type of Demands
Market
Marketplaces, Marketspaces and Metamarkets
Evolution of Earlier Marketing Ideas
Key Component of Marketing Concept
Marketing : Over the years
Satisfying Customer with Superior Customer
Value to Build Profitable Relationships
Business Environment in India

Introduction
Meaning and Definition
Characteristic
Significance
Environment is
Environment is
Complex
Dynamics

Characteristic
of Business
Environment is Environment
Uncertain
Relativity

Interrelatedness
Significance of Business Environment

Revealing opportunities and threats

Providing guidance for growth
Makes a firm strong or weak
Continuous learning
Foster impression
Meeting rivalry
Retrospection
Types of Business Environment
1. Companies Act, 1956
2. Foreign Exchange Management Act, 1999
3. The Factories Act, 1948
4. Industrial Disputes Act, 1972
5. Payment of Gratuity Act, 1972
6. Industries (Development and Regulation) Act, 1951
7. Prevention of Food Adulteration Act, 1954
8. Essential Commodities Act, 2002
9. The Standards of Weights and Measures Act, 1956
10.Monopolies and Restrictive Trade Practices Act, 1969
11.Trade Marks Act, 1999
12.Bureau of Indian Standards Act, 1986
13.Consumer Protection Act, 1986
14.Environment Protection Act
15.Competition Act, 2002
Developments in Indian Economy

Indian
Economy
THANK YOU!!!