Public relations Its

the art and science

of talking to the
right audience in
the right voice. It
influences and
shapes a companys
image, reputation,
brand perception
and culture.
 Today the role of
public relations
includes:
building awareness and a
favorable image for a
company

closely monitoring
numerous media channels
for public comment about a
company and its products

managing crises

building goodwill among

an organizations
 Other public
relations
disciplines include:
Financial public relations

Consumer/lifestyle public
relations

Crisis public

Industry relations

Government relations
 Tools:
There are various
tools that can be used
in the practice of
public relations.
 Targeting publics
A fundamental technique used in public relations is to
identify the target audience, and to tailor every message
to appeal to that audience.
 Negative public
relations, also
called dark public
relations (DPR), is a
process of
destroying the
target's reputation
and/or corporate
identity.
The building of adark PR
campaign, also known as
a dirty tricks or a smear
campaign is a long and a
complex operation.
 So, public relations is used to build
rapport with employees, customers,
investors, voters, or the general public.

Almost any organization that

has a stake in how it is
portrayed in the public arena
employs some level of public
relations.
Thank you

for
attention!