Presented By:

Niharika Mukhija(2017160)
Aakash Gupta (2017127)
Kushal D (2017156)
Resham Kapoor (2017171)
Nivesh Singha (2017257)
Anish Kamat (2017132)
 About Britannia
Britannia Industries Limited is an Indian food-products corporation
based in Bengaluru,[2] India.
It sells its Britannia and Tiger brands of biscuit throughout India.
Britannia has an estimated market share of 38%.
Between 1998 and 2001, the company's sales grew at a compound annual
rate of 16% against the market, and operating profits reached 18%
At present, 90% of Britannias annual revenue of Rs22 billion comes from
biscuits.
On 27 October 2001, Britannia announced a joint venture with Fonterra Co-
operative Group of New Zealand, an integrated dairy company from
procurement of milk to making value-added products such as cheese and
buttermilk.
The company's factories have an annual capacity of 433,000 tonnes.[
Put this in texual form
 Operational Strategies

Low Cost
Responsiveness
Differentiation from competitors-Good for health,good for taste,finest in
brand,affluent in price.

Britannia chose Differentiation from competitors as its operations strategy as I focused

on tasty, quality and healthy food product.

Core competency of Britannia is Health

Core Values of Britannia

It's not hard to make decisions when you know what your values are.

LEADERSHIP - We have the courage to shape a better future for all our stakeholders.
PASSION FOR LEARNING - We apply thought, creativity & sound business judgment to meet aggressive goals
& continually invest in people, products & processes.
OWNERSHIP - We hold ourselves accountable for consistent, sustainable results by focusing on
opportunities & eliminating obstacles, internal or external.
RESPECT-We value all stakeholders, our communities & the environment and treat them with dignity and
respect.
 Productivity Measure

Productivity is an index which measures how efficient a process runs and how efficiently the company
uses its resources. In case of Britannia, we used Multifactor Productivity because there are various
inputs which it takes into operations on a daily basis.

= = = ____Tonnes/Crore
+ +
Productivity Measurement for one period
PRODUCTIVITY OF COOKIES AND CAKES FOR THE YEAR 2014-15

YEAR 2015-2016
QUANTITY(OUTPUT) (In crores)
Net Sales 89,048.40
INPUT (In crores)
Raw Materials 43,369.00
Energy Consumed 951.6
Other Charges 621
Total Input 4,494.16

Productivity(Output/Input) 2.053
 Forecast
Net Sales
2,500.00

2,000.00
TREND

1,500.00

1,000.00

500.00

0.00
Sep '12 Dec '12 Mar '13 Jun '13 Sep '13 Dec '13 Mar '14 Jun '14 Sep '14 Dec '14 Mar '15 Jun '15 Sep '15 Dec '15 Mar '16 Jun '16 Sep '16 Dec '16 Mar '17 Jun '17
Forecast
From the graph, we can infer that it is following a Trend
Trend Forecast Technique would be appropriate
We can clearly see from the graph that the Net Sales are gradually increasing every quarter
starting from September 2012 to June 2017
Also, there are kinks between every quarter of June to September sales
Process Structure Batch Processing
Expansionist

In 2006,Britannia planned 200 crs. of expansion in production capacity

Britannia to invest Rs 900 crore on new greenfield plants, innovation

Britannia expects to increase sales from international markets to Rs.700 crore within the next
18 months from roughly Rs.400-450 crore at the end of March.
The company distributes its products in 75 countries, with Middle Eastern countries
accounting for a majority of its international business.
 RFD Rural

General Trade
Central
Manufact
Urban
uring Unit

Modern Trade
(Super mart)

CFA Distributor Whole Salers

Customer
Institutional Trade

Third
Party
Manufact E-commerce Online
urer Retailer
References

http://britannia.co.in/about-us/overview
https://en.wikipedia.org/wiki/Britannia_Industries
http://britannia.co.in/careers/philosophy
http://economictimes.indiatimes.com/articleshow/51033051.cms?ut
m_source=contentofinterest&utm_medium=text&utm_campaign=cp
pst

http://divinenotes.blogspot.in/2006/12/story-of-britannia-eat-
healthy-think.html