GUCCI

FOUNDED : By Guccio Gucci in Florence in 1921

THE VALUE OF THE BRAND : US$12.4billion(2016)
GANERATED ABOUT 4.2 BILLION in revenue worldwide
KEY PEOPLE: Marco Bizzarri (gucci CEO), Alessandro michele(Creative director)
Operate about 278 directly operate stores worldwide
Gucci is ranked the 38th most valuable brand
History of Gucci
The house of Gucci as we know it today was established in 1921 by Guccio
Gucci as a leather goods/luggage store in Florence, Italy. Many of Guccio's
Italian clients were local horse-riding aristocrats, and their demand for riding
gear led Gucci to develop its unique Horsebit icon and many other symbols of
equestrian origin. Mr. Gucci developed an understanding about how much the
world of horses meant to the rich and privileged, and thus aspired to use
equestrian imagery in many designs.

Tom Ford became Creative Director of Gucci in 1994. By bringing his uniquely
glamorous visions to Gucci, sales increased by 90%. In 1999, Gucci entered
into an alliance with Pinault-Printemps-Redoute (PPR - now known as Kering),
transforming itself from a single brand company into a multi-brand luxury group.
Tom Ford and Dominco De Sole (then President and CEO of Gucci) formed the
"Gucci Group" under the subsidiary of Kering, who also owns primary shares of
Yves Saint Laurent, Bottega Veneta, Balenciaga, and other luxury brands.

As of January 2015, Alessandro Michele is serving as Creative Director. Gucci

continues to be a leader in the world of fashion and luxury goods. Their mix of
materials, prints and unique design details make this iconic brand instantly
recognizable, highly celebrated and sought after.
GUCCI FABRIC STYLE

GUCCI have many pattern that can be seen in their design many of the
design wilt have the G trade mark this can being seen in the picture below.

GUCCI GG CANVAS
Established in the mid 1960s and an instantly recognizable as a symbol of luxury
and leisure, the Original GG canvas diamond pattern transcends style and
seasons. Crafted out of durable woven canvas and commonly joined with leather
trim, the GG canvas is a customer favorite and a great staple for years to come.
 Gucci Vintage Web
First created in the 1950's in red and green, this strip of fabric was another
equestrian inspired design derived from a saddle girth. The saddle girth is a piece of
equipment placed on the saddle in order to keep it in place, this was also referred to
as a "Web". Throughout Gucci's history they have utilized this signature look in a
variety of materials and colors.

Gucci Guccissima
Guccissima in Italian literally means the "most Gucci." The Guccissima pattern
features the interlocking GG logo embossed in 2006 by Creative Director Frida
Giannini.
Gucci Microguccissima
An adorable mini version of the classic Guccissima, this style can be
found on current styles and is made in classic styles as well.

Gucci Diamante
Originally created in the mid-1930s, the Diamante pattern was first woven
onto hemp and used on luggage. What started as an innovative solution to
pre-war leather shortages became the Gucci's first iconic print and precursor
to the famous GG logo. Now created in canvas and textured leather.
Gucci Flora
Inspired by a personal request by Grace Kelly in 1966, the now famous Flora
silk print was created for the Monaco princess. This print was then reimagined
by Frida Giannini in 2006 and translated on bags, shoes, and small leather
goods. Though not well received by critics, the Flora pattern was deemed a
success by fashionista's. The pattern is still being used today in a variety of
colors.
Hardware and Iconic Features

Gucci Interlocking GG
The double G logo came about in the 1960s from the creator's initials
Guccio Gucci to represent the quality associated with the brand's creator.
The Interlocking GG logo is now used on all accessories

Gucci Interlocking GG
The double G logo came about in the 1960s from the creator's initials Guccio
Gucci to represent the quality associated with the brand's creator. The Interlocking
GG logo is now used on all accessories
Gucci Bamboo
During the 1940s, the iconic bamboo handle was created out of burnishing cane
sticks. The curve of the handle was inspired by the curve of a saddle. The
bamboo became the first of Gucci's many iconic symbols and became a favorite
of celebrities and royalty due to its distinct and unique detailing. The bamboo bag
gradually fell into the archives until Frida Giannini rediscovered it in the early
2000s. Reimagined for the new millennium with a sleeker shape and more robust
construction, the bamboo bags still remain a favorite today.

Gucci Piston Lock

Another one of Gucci's innovative designs, the piston lock is most notably
features on the classic 'Jackie' bag as well as the updated version of this bag
and for their 'Soft Jackie' collection. The Piston lock is an instantly recognizable
Gucci feature.
Gucci Crest
After the war, the Gucci crest, which showed a shield and armored knight
surrounded by a ribbon inscribed with the family name, became
synonymous with the city of Florence.

Gucci Lady Lock

The Lady Lock is part of the collection released for Fall/Winter 2013. The
signature Gucci logo embossed cappuccio and lock are typically crafted
in shiny metal and accompany a collection of handbags that have a
rounded, minimalist shape.
Modern Gucci Styles

Soho
The Soho line has two notable features throughout its collection: an
embroidered interlocking GG logo and a leather tassel. It has been reimagined
in several different versions including a small crossbody and tote style, dubbed
the "Soho Chain" and the increasingly popular "Soho Hobo".

1973
Released in 2010, the 1973 collection has a slender version of the GG logo in
bold goldtone metal. This vintage inspired collection typically highlights shapes
from the Gucci archives.
Emily Chain
Besides the aforementioned chain that highlights each handle, the Emily
Chain also boasts a primary design detail front and center on each of its
variations: a single iconic Gucci Horsebit with two leather tassels.
Swing
The Gucci Swing tote is one of the more minimal of Gucci designs.
Crafted out of pebbled leather, it boasts a slight-winged tote style with a
simple "Gucci Made in France" gold foil stamp at the center.
Stirrup
The Stirrup bag was inspired by an original Gucci design from 1975. The
Stirrup features a structured shape with stirrup detailing on the handles
and closure.
Marrakech
The Marrakech also features leather tassels, but this time highlighted by
tiny "G" charms at the top. The handles in the Marrakech line are usually
woven or feature woven trim, similar to the Pelham collection.
Bucket Bag
The Gucci Bucket bag features the classic cinching closure at the top and
a long strap for casual wear.
Nice
The Nice collection features spur details on the handles and slender
leather trim.
MEN WARE THAT GUCCI SELL
WOMAN WARE THAT GUCCI SELL