An Overview of the Work of the MEF

MEF Reference Presentation

June 2013

1
 Topics
MEF: Mission, Goals
TM

Carrier Ethernet Definition, Services, Scope

Market Impact and Applications
MEF Certification Programs
The Technical Work of the MEF
MEF Service Operations work
The Marketing Work of the MEF
MEF Membership and Benefits

2
 Since 2001, Developing, Marketing and Certifying
Standards for Carrier Ethernet Services

Standards Operations Education Compliance

213 Members - 119 Service Providers - 40 Standards

689 Certified Products (54 CE 2.0) - 854 MEF CECPs
3
 Global Expansion from Metro to Carrier Ethernet

The Beginning: Metro Ethernet

The MEF was formed in 2001 to develop ubiquitous business services for
Enterprise users principally accessed over optical metropolitan networks
to connect their Enterprise LANs

Expansion to Carrier Ethernet

The success of Metro Ethernet Services caught the imagination of the
world as the concept expanded to include
Worldwide services traversing national and global networks
Access networks to provide availability to a much wider class of user
over fiber, copper, cable, PON, and wireless
Economy of scale from the resulting converged business, residential
and wireless networks sharing the same infrastructure and services
Scalability & rapid deployment of business applications
Adoption of the certification program
While retaining the cost model and simplicity of Ethernet

4
Carrier Ethernet Defined
for Service Providers: for Business Users:
A set of certified network elements A ubiquitous, standardized, carrier-
that connect to transport Carrier class Service and Network defined
Ethernet services for all users, locally by five attributes that distinguish it
& worldwide from familiar
LAN based Ethernet
Carrier Ethernet services are carried
over physical
Ethernet networks and
other legacy transport
technologies

5
 The 5 Attributes Carrier Ethernet (1)
Attribute 1: Standardized Services

E-Line, E-LAN provide transparent, private line, virtual private line

and multi-point to multi-point LAN services.
A ubiquitous service providing globally & locally via standardized
equipment
Requires no changes to customer LAN equipment or networks and
accommodates existing network connectivity such as, time-
sensitive, TDM traffic and signaling
Ideally suited to converged voice, video & data networks
Wide choice and granularity of bandwidth and
quality of service options

6
 The 5 Attributes Carrier Ethernet (2)
Attribute 2: Scalability

The ability for millions to use a network service that is ideal for the
widest variety of business, information, communications and
entertainment applications with voice, video and data
Spans Access & Metro to National & Global Services over a wide
variety of physical infrastructures implemented by a wide range of
Service Providers
Scalability of bandwidth from 1Mbps to 10Gbps
and beyond, in granular increments

7
 The 5 Attributes Carrier Ethernet (3)
Attribute 3: Reliability

The ability for the network to detect & recover from incidents
without impacting users
Meeting the most demanding quality and availability requirements
Rapid recovery time when problems do occur, as low as 50ms

8
 The 5 Attributes Carrier Ethernet (4)
Attribute 4: Quality of Service

Wide choice and granularity of bandwidth and quality of service

options
Service Level Agreements (SLAs) that deliver end-to-end
performance matching the requirements for voice, video and data
over converged business and residential networks
Provisioning via SLAs that provide end-to-end performance based
on CIR, frame loss, delay and delay variation characteristics

9
 The 5 Attributes Carrier Ethernet (5)
Attribute 5: Service Management

The ability to monitor, diagnose and centrally manage the network,

using standards-based vendor independent implementations
Carrier-class OAM
Rapid service provisioning

10
 Carrier Ethernet Terminology
UNI (User-to-Network Interface)
Physical interface/demarcation between service provider and subscriber
Service start/end point
Ethernet Virtual Connection (EVC)
An association of two or more UNIs
Three types of EVC
Point-to-Point
Multipoint-to-Multipoint
Rooted Multipoint (Point-to-Multipoint)
EVCs and Services
In a Carrier Ethernet network, data is transported across Point-to-Point, Point-to-
Multipoint and Multipoint-to-Multipoint EVCs according to the attributes and
definitions of the E-Line and E-LAN services
NNI (Network-to-Network Interface)
Demarcation/peering point
Between service providers (ENNI)
Between service provider internal networks (I-NNI)
1111
12
 A new generation of CARRIER ETHERNET

Eight Ethernet virtual and port-based services

Delivers 3 powerful features: Standardized
Multi-CoS, Interconnect, Manageability
Enables enriched Mobile & Business Services
Enterprise and Cloud Applications,
New simple Ethernet access connections
Supported by new services-oriented Certification

13
 Carrier Ethernet Generations Framework

Generations Future

A Carrier Carrier Ethernet 1.0 Carrier Ethernet 2.0 Carrier Ethernet

Ethernet networks and networks and services Future Generation
Generation services enable enable multiple classes networks and services
defines the standardized of service and will enable simplified,
evolution of MEF Ethernet services to manageability over automated service
compliant be delivered over interconnected provider delivery
networks and one providers networks
services network

14
 Attributes

2 Mbps CIR for control

New CE 2.0 Class

CoS 6

CE 2.0 Multi-CoS
CoS 4 10 Mbps CIR for VoIP
EVC1

UNI CoS 2
20Mbps CIR for
VPN data traffic
of Service Extensions
EVC2 68Mbps for Internet Access

Industrys First Standardized Multi-CoS

Application & Distance-Oriented Performance Objectives for Next Gen SLAs
Enables New Level of Network Efficiency, Responsiveness for Enterprises & MBH

CE 2.0 Service Management CE 2.0 Interconnect

Automated management Brings Scalability Integrates autonomous, Cloud

3 Recent/New Specs for CE networks, as a single Retail Providers

CE Network
SOAM, FM/PM regional/global network
ENNI CE Exchange
ENNI

New Metrics New Wholesale Service UNI

simplifies lowers costs, adds revenue Wholesale

Access Network
UNI

15
 Service Types
4 Port-Based services, 4 VLAN Aware Services

E-Line E-LAN
Virtual Private Lines (EPL) Multipoint L2 VPNs
Ethernet Private Lines (EVPL) Transparent LAN Service UNI
Ethernet Internet Access UNI Multicast Networks Multi-point to
Multi-point EVC
UNI Point-to-Point EVC UNI UNI

E-Tree E- Access
Rooted Multi-Point L2 VPNs Wholesale Access Services
Traffic Segregation Access EPL Point-to-Point EVC
UNI
UNI ENN
EP-Tree, EVP-Tree Rooted Access
UNI
EVPL I Carrier Ethernet
Multipoint EVC
Access Network
Carrier Ethernet
UNI UNI E-Access
Service Provider

16
 Carrier Ethernet 1.0 & 2.0 Overview
Carrier Ethernet
Generation

Characteristics Standardized Multi-CoS, Managed, Interconnected

Services E-Line E-LAN E-Line E-LAN E-Tree E-Access
Services MEF 6.1 & 6.1.1, 33
MEF 6
Specs & IAs MEF 22.1
Supporting Work
Attributes MEF 10.2 & 10.2.1, 26.1
MEF 10
& IAs MEF 13, 20, 23.1
Management MEF 7, 15 MEF 7.1, 16, 17, 30, 31
Enabled Applications

MBH 2G/3G Migration 4G MBH Migration, MBH Optimization

Local, Regional, National, Global
Business Services Metro, Regional
Application , distance oriented, Private Cloud
Wholesale - Buy/Sell Access Services
IA= Implementation Agreement See MEF Technical Foundation on MEF site
17
 Services Using E-Line Service Type
Ethernet Private Line (EPL)
Replaces a TDM Private line
Port-based service with single service (EVC) across dedicated UNIs providing
site-to-site connectivity
Often delivered over SONET/SDH
Most popular with new providers due to its simplicity
Example shows two CEs devices each with dedicated port on Network
equipment

Separate UNI
Hosted
Ports CE Application or
UNIs
Branch Office
CE

Carrier Ethernet Network

ISP
POP
CE Internet

Point-to-Point CE
UNI

18
 Services Using E-Line Service Type
Ethernet Virtual Private Line (EVPL)
More than just replacement of Frame Relay or ATM Layer 2 VPN services
Enables multiple virtual service sconnections each with multiple classes of
service, delivered over single physical connection (UNI) to customer premises
Most efficient service and becoming the most popular
Optimizes use of bandwidth and ports
Supports hub & spoke connectivity via Service Multiplexed UNI at hub site

Service Internet
UNI
Multiplexed UNI
Ethernet
UNI CE

Carrier Ethernet Network

CE

UNI CE
Point-to-Point

19
 Services Using E-LAN Service Type
EP-LAN
UNI
Ethernet Private LAN UNI
Port-Based CE

Each UNI is dedicated to the CE

EP-LAN service
CE
Example use: Transparent LAN UNI
Multipoint-to-Multipoint

EVP-LAN ISP POP

Internet

CE
Ethernet Virtual Private LAN UNI
UNI

VLAN-Aware
Point-to-Point
Service Multiplexing allowed at UNI CE

Example use : Internet access and

corporate VPN via one UNI
CE CE
UNI

Multipoint-to-Multipoint UNI

20
 Services Using E-Tree Service Type
Ethernet Private Tree (EV-Tree) EP-Tree
UNI
Allow root-root and root-leaf communication Rooted-Multipoint
(but not leaf-leaf) Leaf
Provides traffic segregation for cloud services, Root Leaf

franchise applications, etc. CE Leaf

UNI
Requires dedication of the UNIs to the single
EP-Tree service

EVP-Tree
Ethernet Virtual Private Tree (EVP-Tree) UNI
CE
Allows each UNI to support multiple Rooted-Multipoint
Multipoint to
simultaneous services Root Multipoint
Multiple Roots are supported for resiliency
Leaf for one service may be root for another
service UNI
CE

21
 Services Using E-Access Service Type
E-Access Service Type defined in MEF 33
Simplifies and standardizes Access service interconnection,
buying & selling wholesale Ethernet, Carrier Ethernet UNI
(Access) *
delivery of off-net services Service Provider End-User

Carrier Ethernet ENNI

Access EPL (Retail)*

Service Providers,
UNI

First UNI-ENNI Wholesale Service Carrier Ethernet Exchanges, etc.

Port based: at the UNI UNI

Access EPL
End-User

May form part of EP-LAN service

Ethernet Virtual Connection (EVC)

Access EVPL Retail

Service
Access
Service
UNI

UNI-ENNI Wholesale Service Provider Provider

End-

VLAN-Aware Service (at the UNI) UNI ENNI User

UNI

May form part of EVP-LAN service

*The Retail Service Provider typically has the business relationship with the End-User End-User
end user and contracts with the Access Service provider. However, in more
Access EVPL
than 90% of cases service providers take both roles, often at the same time.
Other market terms may also apply. The terms Operator Virtual Connection,
OVC, or Operator should not be used in MEF marketing presentations Ethernet Virtual Connection (EVC)

22
Carrier Ethernet is Delivered Over Variety of Access Media

Carrier Ethernet provides consistent services delivered to users connected over

the widest variety of access networks

Direct Fiber Ethernet

Ethernet
Ethernet
Ethernet over
Packet Wireless G.8032
Ethernet Ring MSO/ Cable COAX

Direct Fiber
Bonded Copper
IEEE 802.3z, ae,
G.8031, etc. Carrier 1
Ethernet
Ethernet
SONET/ SDH
TDM
WDM
PON Fiber
Ethernet
Carrier 2 Fiber

DS3/E3
Bonded T1/E1
Ethernet
Ethernet
UNI ENNI Ethernet
Ethernet Ethernet

23
 Terminology
Note that provider edge (UNI-N) devices are wholly within the provider Carrier Ethernet Network
UNI & ENNI demarcation points match diagrams in MEF 26 and later.
Where practical, lines between UNI-C and UNI-N etc., are not shown.
The demarcation points touch the edge of the clouds

End User EVC

Subscriber End User
Headquarters Subscriber
Branch Site
UNI Service Provider 1 ENNI Service Provider 2 UNI
CE

Carrier Ethernet Network Carrier Ethernet Network

CE
ENNI-N UNI-N UNI-C
UNI
Hosted
Internet Applications
Notes
EVC: Ethernet Virtual Connection
UNI: User Network Interface. the physical demarcation point between the responsibility of the
Service Provider and the responsibility of the Subscriber
ENNI: External Network to Network Interface; the physical demarcation point between the
responsibility of the two Service Providers
Best delivered using MEF certified services and products

In a Carrier Ethernet network, data is transported across Point-to-Point and Multipoint-to-Multipoint Ethernet
Virtual Connections according to the attributes and definitions of the E-Line, E-LAN, and E-Tree services

24
 CE 2.0 Manageability
Many Management Related Projects: very active MEF Area
Recent and New Management Related Technical Work
Management Information Model (MEF 7.2)
SOAM Fault Management IA (MEF 30.1)
SOAM FM MIB (MEF 31)
SOAM Performance Monitoring IA (MEF 35)
SOAM PM MIB (MEF 36)
SOAM FM & PM YANG Modules (MEF 38, MEF 39)
UNI and EVC Definition of Managed Objects (MEF 40)
Upcoming Management Related Technical Work
Service Activation Testing (SAT)
SOAM Fault Management Phase 2 IA
Ethernet Service Latching Loopback
Service Activation Testing PDU & Protocol
Cloud/Dynamic Ethernet Information Model
Upcoming Related Services Technical Work
MEF 10.3 UNI & EVC Service Attributes
Ethernet Access Services with vNID option

25
Market Impact

26
 Enabled Services & Applications

Retail and Wholesale Interconnect Business Services

New Service Attributes Geared for Next Gen Applications

CE 2.0 for Mobile Backhaul

Blueprint for 4G/LTE, Small Cell
Carrier Ethernet as Cloud Carrier
Business-Class Cloud Services HQ
Carrier Ethernet

Driving Market Growth Branch

Hosted/Cloud
Internet Applications

27
 Ethernet Business Services
Principal Applications
Site-to-site access, server consolidation, business continuity/disaster recovery,
Enterprise-class cloud-based applications, Internet access, distributed
imaging, distributed storage area networks, VoIP, streamed/interactive video,
L2-VPNs, virtualization

Top Market Sectors

Finance, Healthcare, Education, Government, IT, Retail, Real Estate, Legal,
Media, etc
Benefits
Scalability, control, reliability, performance, data center & server
consolidation, expedites and enables new applications
Cost reduction, revenue acceleration

2828
Record-setting double-digit CAGR continues

Source: Ovum, Sept 2012

29
Total worldwide bandwidth purchased for
Ethernet Services exceeds legacy

30
 Worldwide New Macro Cell Connections

Ethernet Dominates in Both

Macro and Small Cells
6M+ New Connections by 2016
Small Cell hyper-growth but
actual Macro Cell growth higher

Worldwide Outdoor Small Cell Backhaul Connections

31
32
MEF Certification: Enabling Standardization

The MEF Carrier Ethernet Certification Programs Certify:

.that service providers rely on to build

Carrier Ethernet services

..that earns businesses trust by

conforming to MEF standards of quality
and performance
.with the proven knowledge and skills
to support Carrier Ethernet products and
services

33
 MEF Certification Program

854 MEF-CECPs
44 countries
169 employer companies
Rigorous technical exam
634 test cases replace years Seven Accredited Training Providers
1000
of test development MEF-CECPs
800

Cumulative

600
689 manufacturer & 400

service provider products 200

0

Q3 11 Q4 11
2013: 28 new CE 2.0 companies Q1 12 Q2 12
Q3 12 Q4 12
Q1 13

Accelerating deployment
Driver for implementation
Driver for growth
Driver for new providers
34
 Benefits of Certifying Services
Sales Benefits
Requirement in growing number of enterprise RFPs
Provides competitive advantage over non-certified services
Builds buyer confidence and speeds up sales process

Marketing Benefits
Widely recognized by business, institutional/government and wholesale
buyers
Aligns service portfolio with Carrier Ethernet industry standards
Ensures high level of consistency in products & services

Operational Benefits
Single testing process saves time / costs on conformance testing
Facilitates inter-carrier connectivity
Helps tune internal processes

3535
 Benefits of Certifying Equipment
Sales Benefits
Requirement in growing number of service provider RFPs
Provides competitive advantage over non-certified equipment
Builds buyer confidence and speeds up sales process

Marketing Benefits
Widely recognized by service provider and enterprise customers
Aligns product portfolio with Carrier Ethernet industry standards
Ensures high level of consistency in products & services

Technical Benefits
Single testing process saves time / costs on conformance testing
Facilitates multi-vendor deployments
Supports service provider services certification

3636
Applications of Carrier Ethernet

37
 Carrier Ethernet for Cloud Services
Predictably meets performance per SLAs - not via the Internet
Secure - unlike the Internet
Control of Data Governance and Regulatory Compliance
Static Cloud Services deployed today
Data Center
Top Priority MEF Work in Progress Interconnectivity

Service extensions for automated Cloud

Service
Provider(s) Ethernet Cloud
on-demand bandwidth, performance Carrier(s)
New management APIs
Cloud
Cloud Services and SDN Cloud
Service Ethernet Cloud
Service
Provider(s)
CE already defines manageable, Provider
to Cloud
Carrier(s)

Customer
programmable network elements
Cloud Consumers
Collaboration with ONF
MEF Goal: seamless support for traditional and SDN approaches
and non-disruptive to CE revenue growth/profitability
38
 MEF: Enabling 4G/LTE
Deployment and Small Cell
Introduction
Migration to 4G/LTE
New developments
Small and Macro Cell Implementation
build on CE 2.0
New MBH Multi-CoS best practices
New class of MEF doc:
16 implementation
recommendations
Fixed/Mobile Backhaul convergence

New MBH Work in Progress

Tight synchronization for Small cells
Multiple providers/operators 39
 MEF 33 Ethernet Access Services
First Wholesale Carrier Ethernet Service Type
Leverages new revenue from existing infrastructure
Greatly simplifies buying & selling wholesale Ethernet, delivery
of off-net services
Key for local, regional and global adoption of Carrier Ethernet
Service Port-Based Service VLAN-Aware Service
Type (at the UNI) (at the UNI)

E-Access Access EPL Access EVPL

UNI ENNI UNI

CE CE

Service Provider Access Service Provider

(Owns the customer relationship) (Provides Wholesale Access to
remote customer location
E-Access
Ethernet Virtual Connection (EVC)

40
 Carrier Ethernet Interconnect
Interconnect elements, Carrier Ethernet Exchanges
Development and delivery of all-new new definitions to expand business between
providers has had big impact in the market
Carrier Ethernet Exchanges that support all 5 Carrier Ethernet attributes are key
to profitable scalability
Wholesale services driving new Off-Net business to existing and new Ethernet
service providers Long Haul Ethernet Access Services
ENNI
Cloud
Buying Providers On- UNI
Net Network Carrier Enterprise
Ethernet mid size branch
UNI Exchange ENNI
end-user

UNI Branch Office

Enterprise HQ
ENNI SOHO,
telecommuter,
UNI end-user

Ethernet Access Services

4141
 Interconnect Technical Components
The MEF Global Interconnect specifications ensures support for all Carrier
Ethernet attributes between service providers

UNI ENNI UNI

End User Service Provider Service Provider End User

Interconnect elements required to enable globally connected

Carrier Ethernet services

4242
43
 MEF Technical Committee
Technical Committee
The Technical Committee is
organized into Services, Architecture, Management,
Test & Measurement.
The Technical Committee has active liaisons with
other standards organizations.
Standards
Technical Overview of the Work of the MEF
The technical committee develops technical specifications,
implementation agreements, test specifications and position statements
A list of the Specifications, timelines, new work on progress are available
on the MEF web site

Detailed technical presentations are available on the MEF web site

www.metroethernetforum.org/presentations
www.metroethernetforum.org/techspecs

44
 Technical Committee Organization
Technical Committee

Services Architecture Management Test SP Ad-Hoc

Information
Service Attributes Eth Service Layer ATS for Services
Model & MIBs

NE & Service ATS for External

Service Definitions External Interfaces
Management Interfaces

Implementation Protection
Operations
Agreements (IAs)
Implementation
Agreements (IAs) Implementation Green shaded box
Legacy Services
Agreements (IAs) indicates active area
Protocols

Detailed technical presentations are available at

www.metroethernetforum.org/presentations
Published documents and overview presentations are available at
www.metroethernetforum.org/techspecs

45
Part of International Standards Community
Working inward Working outward
from the edge from the core

Making it work
together

The MEFs role is largely additive to these organizations, developing necessary additional
specifications that are required to enable Carrier Ethernet. The MEF also provides inputs in
support of Carrier Ethernet to these bodies via its participating members and liaisons.

It is not within the scope of the MEF to endorse or otherwise the work of other standards
bodies and associations

46
Complementary Standards Activities
Goals
Reach consensus, bring MEF work to other bodies, re-use work of other bodies, work
with other bodies, avoid duplication, keep in communications
Scalability
Provider Bridge IEEE 802.1ad
IEEE Provider Backbone Bridge IEEE 802.1ah (MAC-in-MAC, and extended label space)
ITU-T SG 15 has referenced the MEF service work in their documents that describe EPL and
ITU-T EVPL.
IETF Layer 2 VPNs

Service Management
IEEE 802.1ag Fault Management
IEEE IEEE 802.3ah link OAM
ITU-T SG13 for Service OAM
ITU-T Working with ITU SG 4 on harmonizing their work with MEF 7 and adding additional features
of interest to the MEF such as support of E-LMI
OIF Customer signaling of Ethernet Services

Reliability
IETF MPLS Fast Reroute, graceful restart

4747
 Technical Committee Dashboard (Completed Work)
Service Area
Service Attributes
MEF 10.2 UNI & EVC Service Attributes
Phase 2
MEF 10.2.1 Amendment: Availability
and Resiliency Performance Attributes
MEF 26.1 ENNI rollup + Rooted
Multipoint EVC
MEF 29 Ethernet Service Constructs
Service Definitions
MEF 6.1 Ethernet Services Definitions MEF 2 Protection Framework and MEF 15 Requirements for
Phase 2
MEF 6.1.1 Amendment: Layer 2 Control
Protocol (L2CP)
MEF 28 UNI Tunnel Access (UTA)
Service & Attributes
MEF 33 Ethernet Access Services
Legacy Services
MEF 3 Circuit Emulation Service
Requirements
Implementation Agreements
MEF 8 Emulation of PDH over MENs
MEF 22.1 Mobile Backhaul
MEF 23.1 Class of Service
Architecture Area
ETH Service Layer
MEF 4 Part 1: Generic Framework Model
MEF 12.1 Part 2: Ethernet Services MEF 7.2 Information Model
Layer Phase 2
MEF 12.1.1 Amendment: UTA, VUNI
External Interfaces: UNI
MEF 11 UNI Framework and
Requirements
External Interfaces: ENNI, VUNI
See MEF 26, 28, & 12.1.1
Protection
Requirements
MEF 32 Service Protection across MEF 17 Service OAM
External Interface
Protocols
MEF 16 Ethernet Local
Management Interface (E-LMI)
Implementation Agreements
MEF 13 UNI Type 1
MEF 20 UNI Type 2
Management Area
Protocol Neutral Information Abstract Test Suites (ATS) for
Protocol specific MIBs
MEF 31 SOAM FM/TC (SNMP)
MEF 31.0.1 Amendment: Service
OAM (SNMP)
MEF 36 SOAM PM (SNMP)
MEF 38 SOAM CFM/FM (Yang)
MEF 39 SOAM PM (Yang)
MEF 40 SOAM UNI and EVC
NE & Service Management
Management of Carrier Ethernet UNI Type 2 ATSs:
Phase 1 Network Elements
Requirements and Framework
Automated Operations
Implementation Agreements
MEF 30.1 Service OAM FM Ph 2
MEF 35 Service OAM PM
Test and Measurement
Services
MEF 9 ATS for Ethernet
Services at the UNI
MEF 14 ATS for Traffic
Management Phase 1
MEF 18 ATS for CES over
Ethernet
MEF 34 ATS for Ethernet
Access Services
ATS for External Interfaces
MEF 19 ATS for UNI Type 1
MEF 21 Part 1 link OAM
MEF 24 - Part 2 E-LMI
MEF 25 - Part 3 Service OAM
MEF 27 Part 5, Enhanced
UNI Attributes, Part 6, L2CP
MEF 37 ATS for ENNI Part 1
48 48
 Technical Committee Dashboard (Work in Progress)
Service Area Architecture Area Management Area Test Area
Service Attributes ETH Service Layer Protocol Neutral Information Model Management
MEF 10.3 UNI & EVC MEF 12.2 Part 2 (HNS & Interface Profiles for EMS, NE, RMI Ad-Hoc: Creation
Service Attributes Rollup) Cloud Services Management of Management
Layer 2 Control Protocol Interface ATS
(L2CP) Processing for MEF Protocol specific MIBs
Services Service MIB (SNMP) RVC and UNI,
Performance Service ENNI, vNID RMI
Attribute for packet-based
synchronization
Service Definitions SeeProtection Automated
MEF web site for list of current Operations
work in progess
Ethernet Access Service Service Activation Testing
with vNID Function Service Activation PDU
Ethernet Service Definitions Ethernet Service Latching Loopback
(MEF 6.2)
Dynamic Responsive
Ethernet Service Definition
ENNI Services
Legacy Services Protocols Network Elements, Service Mgmnt
Implementation Agreements Implementation Agreements Implementation Agreements
Mobile Backhaul Phase 3 MEF 30.1 Service OAM FM Phase 2
Class of Service Phase 3 MEF 35.0.1 Service OAM PM
Amendment
MEF 35.0.2 Service OAM PM
Amendment

49
New MEF Service Operations Committee

May 2013

50
New Service Operations Committee

Standards Operations Education Compliance

To define, streamline & standardize processes for buying,

selling, delivering and operating MEF-defined services

51
 Initial Focus Areas of Service Operations
Deal with Key Issues
(1) Qualification of providers (2) Lack of Standard ordering method
(3) Complexity of Ethernet ordering v. TDM (4)Regulatory impacts

QUALIFY CONTRACT ORDER

Geographic Coverage Boilerplate Service Define order template
Certification Description for use Work with providers
Capability questionnaire between providers on adoption
Common Terminology

Operational Executive participation, liaise with Key SDOs

Impacts scalability, efficiency, time to market, provisioning
Key to MEF Cloud, SDN service automation goals
52
Marketing Committee

53
MEF Web Sites: Your Online CE Resource
MEF Public Site New Analyst Portal

Members Webinars

MEF Members Site

Members Workspace

54
MEF Executes Extensive Marketing Programs
Global Marketing
Educational Content and Programs
CE Marketing, Management, Cloud/SDN,
Services, MBH Groups
Webinars, Public Papers, CE Summit
Analyst Portal, Access Vendor Directory

Regional Marketing
Country and Regional Focus

Carrier Ethernet Awareness

Education, events, PR, AR
Associations relationships
55
 The Marketing Work of the MEF
Education
Development of case studies, presentations, videos, white
papers describing the MEF specifications and their
application in the marketplace

Industry leading marketing

Awarded Best Marketing for a Private Company Light
Reading Leading Lights awards

Active participation in major events worldwide:

Carrier Ethernet World Congress, MPLS & Ethernet World Congress, ITW, Comptel etc.
Conducting keynotes and panel discussions by MEF members
Press briefings, MEF Speakers Bureau
Interoperability demos and technology showcases

Annual recognition: Service Provider Awards

For adopters of Carrier Ethernet in Americas, Europe and Asia

Marketing the MEF certification program

Publicizing Carrier Ethernet certification program, recognizing certification

Development of Tools for the Enterprise and Service Providers

Service Provider Tool Kit and Global Services Directory

Development of outbound marketing programs

Developing and expanding the awareness of the impact of a worldwide service level network on the industry by
marketing subcommittees and working groups
MEF, MEFTV, Ethernet Academy web for all things Carrier Ethernet

56
 MEF Web Site Resource Summary
Visit the MEF Public Site for
Latest news & world-wide Access to MEF technical
Access to MEF Global
press coverage of Carrier specifications and overview
Services Directory
Ethernet summaries
Latest technical dashboard,
Up-to-date MEF event and Up-to-date Carrier Ethernet
glossary of over 350
conferences presentations reference presentations
technical terms
Access to MEFTV video case MEF standardized network
Written case studies
studies icon library
Up-to-date list of all MEF MEF events, workshops, Membership information,
Certified companies, seminars, agendas. (>50 member listings, board and
services and products worldwide per year) committee members

Members-Only Site includes

>4,000 technical Large library of Carrier Ethernet analyst
documents, contributions presentations portal

Draft specifications, ballots,

Member meeting info, Guest Speaker and meeting
mailing groups, discussions,
contacts, newsletters, etc presentations
logistics

5757
 MEF Membership

The work of the MEF is driven by a wide range of actively participating

members

58
 MEF Worldwide Community
Vibrant Active Worldwide Community
10-20 Weekly Calls in Technical, Marketing and Certification
40 Tech Specs completed, many additions
Many 1000s of technical contributions
On-line CE experts at the Ethernet Academy
New MEF Members Wiki
MEF Quarterly Meetings
Attended by 200+ of the world best and brightest Carrier Ethernet professionals
Product Managers, Marketing - Engineers, Architects - Business Managers
Q1 2013 San Diego, California Q2 2013 Frankfurt, Germany Q3 2013 Montreal, Canada Q4 2013 Seattle Washington

20+ new technical projects in progress. Liaisons with other industry bodies

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 Benefits of Membership
Involve your top technical talent to drive new specifications, work
Influence closely with other industry organizations & establish your position as
Standards industry leader and visionary

Get critical early information on all Carrier Ethernet industry

Increase
developments, trends, specifications, standards & certification
Awareness
programs

Certify your equipment or services for industry-accepted MEF

Get Certified compliance, enhancing your competitive advantage & stay ahead of
customer demand trends

Work with the best and brightest at all levels of the industrys food
Network & chain, sharing ideas, pushing your initiatives forward & making
Collaborate invaluable global contacts

Participate in MEF-sponsored events, gaining critical customer face

Corporate time & increasing your corporate visibility as a leading industry
Visibility participant

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 About MEF Membership
Annual Fee Includes:
Unlimited number of participating employees
Attendance at quarterly meetings and all conference calls
Participation in industry-setting technical and marketing committees
Access to MEF members-only web site & committee email distribution
systems, with voting rights, exclusive access to 500 annual technical and
marketing contributions, sales and marketing tools, analyst portal
Actively participate in MEF Marketing events, conference speaking
opportunities
Access to MEF Certification Program
Participation the new Global Services Directory Program
Use of logo to support corporate credibility
Access to MEF-sponsored research

6161
 Benefits Summary
Technical Awareness to Support your
Product and Service Decisions
Better Customer Position Through MEF
Certification
Improved Marketing Capabilities Using
MEF Content & Programs
Industry and Enterprise Visibility Through
MEF Marketing
Best Practices/Knowledge Transfer via MEF
Member Dialogue
International Business Development
Opportunities

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end of presentation

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