BIG BASKET Presented By: Group 6 Names of Student Roll No.
Pratul Batra 161338
Shailendra Garg 161349
Vardhan Shah 161364
Vimal Pokal 161365
Yash Shah 161367
ABOUT Founded in 2011 by Five members who were experienced in the business of retail It has 19000 products across 1000 categories It differentiates itself with highly efficient inventory management system and strong relations with suppliers Their recent focus on private label brands Classified its services into 4 categories: Tier-1 cities where they provide full platform service, Tier-2 cities, Express/specialty, B2B or kirana Provides most convenient way of delivery through customers preferred time slot Order fill rate for home deliveries: 99.5% On time delivery: 99% Items in stock: 96% ABOUT Their main vendors are P&G, HUL, small mandi vendors and kirana stores etc. Hyper local strategy to serve express delivery customers. Every city has storage facility by the name of dark storage. Refrigerated vans are used to transfer goods between dark storage and warehouse , customer deliveries as well They also use various data analysis tools to forecast the demand especially for perishable products Have presence in 25 cities. They have 25 warehouses and 63 storage facilities Handles 35000 orders everyday Supply chain process of BB Vendors such as farmers (growing fruits and vegetables) and FMCG companies (P&G, HUL) Procurement supplying products to Big Basket
Storage of products in Warehouses/Distribution
Centers/Fulfilment Centers Storage Each city has a separate Distribution center
Pick-up from Vendors i.e. First mile delivery
Logistics Last Mile Delivery to customers and retailers Drivers of supply chain 1. Facility Easy and relaxed way of shopping Very convenient as well for perishable items On-time delivery and easy navigation through website 2. Information Two types: Data entry operators to regional business head and others are delivery boys, segregators, pickers etc. They all work in tandem to make the process of information flow efficient. 3. Sourcing & Inventory They buy in bulk from mandis to achieve economies of scale They also have tie-ups with mandis They keep 7 days of safety stock They use single period inventory model Drivers of supply chain 4. Pricing Competitive pricing They use farm to home model, prices are fixed in procurement They use coupons, discounts and product bundling techniques to increase their sales. 5. Transportation Uses both in-house and third party logistics They use their mini trucks to deliver products to customers through route optimization. They have five types of delivery Full service delivery Express delivery Kirana model Specialty delivery Horeca Supply Contracts Type of agreement between a seller and a buyer in which a seller promises to supply all the needed specified goods and services to a buyer over a certain time and at a fixed price.
Supply Contract can include the following:
Pricing and volume discounts. Minimum and maximum purchase quantities. Delivery lead times. Product or material quality. Product return policies. Customer value dimensions Customer value dimension generally has four parts: revenue, loyalty, sentiment, and engagement. Big Basket Customer value dimensions FOR INBOUND There are many SKUs in vegetable department which are directly procured from the farmers This helps Big Basket to be price competitive in the retail industry The farmers prefer to give their products to BigBasket because of the following reasons:- They can avoid going to the Sabji Mandi. Farmers do not get the correct for their products from the commission agents The BigBasket pays the farmers within 3 days after the invoice is generated Exotic products are present in the inventory of BigBasket Cold storage in the inventory helps keep up the quality of products Big Basket has a software which automatically generates the list of items that needs to be ordered to keep up the inventory Customer value dimensions For Outbound 4 time slots for delivery Multiple payment options Cash Credit/ Debit card Sudexo Credit and debit option The company will pay 10% of the order value if the delivery doesnt happen on time If the customer asks for a return of product then Bigbasket will not any question You Order; We deliver Big basket believes in the philosophy that they shall deliver whatever is ordered by the customer The customer will get 50% refund if all items are not delivered Role of IT BigBasket has both android and iOS mobile apps which allow customers to order groceries on the go. Features such as Smart-basket, which predicts what a customer needs more often and reduces the time-to-order to within 5 minutes. The whole industry has developed because of the development of technology. Technology has provided the customer and firm a better advantage. Systems are updated on a regular basis to be kept updated with the going trends in the market. One of the most crucial software that they operate is called Locus. This software does the work of allocating the delivery vans to a particular route (to achieve efficiency). With the help of its sophisticated algorithm the locus software is capable of providing an optimized route for every delivery van. BigBasket has their ERP installed. It is called BB utilities wherein all the data can be accessed.