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Graeters
Ice
Cream
PROJECT STRATEGY SWOT
PRESENTATION
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Graeters History
ROOTED IN TRADITION, CAPITALIZING IN EXCELLENCE
Rooted in Tradition 3

Family-owned company; started by Louis and Regina Graeter in

1868
Has locations throughout the Midwest and is sold in grocery stores
throughout the country
French-Pot Process
Statistics 4

50 retail stores
300,000 pints per year
6000 grocery stores throughout 46 states
2015: $30.4 million in sales
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Strengths
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Tradition and
Passion
French Pot Process: Emphasizes
quality above all but sacrifices the
efficiency that other major
competitors can offer
Family-owned company ensures
that passion is ripe at the top and
trickles down throughout the
entire company
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Better product quality because of better

Finer ingredients

Ingredients Places a premium on ingredients, never

sacrifices quality for cost

and Quality All ice cream is hand packed and hand-

operated in the French Pot Process
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Retail and
Krogers
Partnering with Krogers allows for
Graeters Ice Cream to be sold
throughout the country
Gives insight into areas in which
Graeters is popular/selling at a
high volume
Allows for an increased revenue
stream outside of the traditional
Graeters shops
Allows for large sales without
retention of the product
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Weaknesses
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French Pot Process and
Efficiency
Requires more human and physical capital to
produce ice cream
Produces less ice cream than methods used
by competitors
Companys success is rooted in tradition, and
the French Pot Process is an integral part of it
Graeters French Pot method for making ice
cream is its greatest weakness as well as its
greatest strength
Lack of Nationwide 11
Prominence

Company and executives are not

concerned with rapid expansion
or franchising
Nation/world-wide prominence
gives competitors like Ben & Jerrys
an upper hand
Current production capacity is
nearly met, expansion would
require an increase of production
capacities
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Affordability

High cost to produce means a higher

selling price
Finer ingredients means higher prices
In-store shoppers will take price
difference into consideration
A dozen Graeters pints cost $159.99
versus $51.36 for Ben & Jerrys
Unless the Graeters advantage is
previously known, shoppers will likely
opt for the less expensive brands
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Opportunities
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Advertising

Useful for attracting new

customers and is essential for a
loyal fanbase
Online advertisements in areas
outside of Cincinnati
Get the Graeters brand out
Sponsorship
Already partnered with Reds and
Braxton Brewing
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Increased Partnerships

Do more with the University of

Cincinnati; engage more with
students, a plethora of potential
customers
Partnership with charities help
Graeters become a more integral
part of Cincinnati and give back to
the community that they serve
Feature select Graeters products at
restaurants
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Increase Product Mix

New flavors based on local sports

teams
Implementing special flavors into the
permanent product line
Have customers vote on which one is
their favorite special flavor at the end
of every year
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Threats
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Ingredients are vulnerable to severe price

Volatility of fluctuations
Heavily dependent on environmental factors

Ingredient Yearly profits can be highly dependent on

prices of ingredients, since Graeters epitomizes
Prices the retention of quality
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80% of Americans are preferring other deserts

Consumer
rather than ice cream (statisticbrain)
Current trend towards healthier option
Behavior Causes people to cut sweets out of their diet
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Projected
Production
Ever-increasing
Graeters growth will
lead to production
problems
Only have 37 French
Pots
Continued growth
would require
increased investment
into physical capital
(new/improved
factory)
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Recommendations
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Recommendations

Graeters App
Re-vamps rewards system and creates an entirely new
customer experience without compromising the current
operations
Increased investment physical capital
Inevitable growth will lead to a need in expansion of
production and/or storage
Partnerships with Cincinnati businesses
Strategic partnerships can increase revenue stream and
offer indirect advertisement
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Questions?
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Thank you Graeters!

WE APPRECIATE ALL YOU HAVE DONE FOR US