Summer Training Project Presentation

On
“ Market Share Of IYML and Awareness and Future
Potential of FZ ”
In the villages of Greater Noida Sector 100
at
INDIA YAMAHA MOTORS PVT . LTD .

CENTRE FOR MANAGEMENT STUDIES

Jamia Millia Islamia , New Delhi – 110025
 COMPANY PROFILE
Ø CEO Genichi Kawakami took Yamaha into the field of
motorized vehicles on July 1, 1955.
Ø
Ø In 1996, Yamaha entered in Indian market as 50:50 joint
venture with Escorts group and was named Escorts
Yamaha Ltd.
Ø
Ø In August 2000, Escorts group sold its 24% stakes to
YMC Japan and company became Yamaha Motors
Escorts Ltd.
Ø
Ø The company became 100% Japanese on 1st August
2001 and the name changed to Yamaha Motor India
Pvt. Ltd.
Ø

Ø
Ø In 2007, Yamaha sold its 30% share to Mitsubishi and
finally name changed to India Yamaha Motors Pvt.
Ltd.


Ø
Ø Last year, the company recorded a turnover of Rs
1,350 crore.
Ø
Ø And now headed by Yukumini Tsuji, Managing Director
and Chief Executive Officer
Ø
Ø Loss making company since 2001
 Research Objectives
ØTo figure out the market share of IYML in region under
study,
Ø
ØTo know the point of preference of the consumers,
Ø
ØTo know the potential market of FZ,

ØTo Find the average income of peoples of each of the

villages of the region under study,
Ø
ØTo know the Awareness level of the FZ in rural areas.
 Hypothesis
Hypothesis#1:- There is a difference in the
income of the people of the villages.
Null hypothesis:- There is no significant
difference in the income of the peoples.

Hypothesis#2:- Peoples in the rural areas

prefer a high mileage bike.

Hypothesis#3:- Rural peoples are farmers or

workers and have low scope for sporty high
capacity bikes.

Hypothesis#4:- Age is the key factor in

choosing a high capacity sporty bike.

Hypothesis#5:- Income is directly

proportional to the price of selected bike.
 RESEARCH METHODOLOGY
Data Collection :
I have used two type of data;
Ø
ØPrimary data
ØSecondary data
 

Data Collection Tools :

Ø
ØFor primary data the data collection tool was
Questionnaire .
Ø
ØPersonal interview by going door to door,
Ø
ØFor secondary data voter list was used.
Universe
: The population of each village of the given region
Village Population
Chholas 4200
Jarcha 3650
Nangla nainsukh 3200
Sainthali 3000
Milak 1800
Kalaunda 2700
Chhayensa 2100

Sampling:
Øconvenience cum judgement sampling
Sample size:
Ø100 people in each village (for awareness and future potential of FZ)
Ø
ØAll bike owners (for the sake of market share.)
 Data Analysis and
Interpretation
1. Market Share
Village Hero Bajaj Yamaha Others(tvs,
Honda lml, enfield)
Chholas 34 17 6 5

Nangla 23 8 4 9
Nansukh
Kalaunda 16 5 2 6

Chhayensa 11 7 3 5

Jarcha 13 9 5 4

Milak 9 8 4 3

Santhali 14 6 3 7
 villagess

Inter pr etation:
Yamaha has market shares as 9% in
Chholas, 10.5% in Nangla nainsukh, 6% in Kalauda, 11% in
Chhayensa, 10% both in Jarcha and Milak, 11% in santhali and
the resultant market share is 9%.
 2.Age Group

Age Chholas Nangla

nansukh
Milak Kalaunda Chhayensa Jarcha Santhali

(in years)
18-25 41 37 44 39 42 30 47

25-32 30 34 27 34 35 39 34

32-39 16 13 17 16 8 17 12

39-46 9 14 8 9 9 11 5

Above 46 4 2 4 2 6 3 2
Interpretation:
ØThe major portion of the population that is 73.29% is between
age of18-32 years that is the young peoples.

ØThe people of age 32-39 is 14.14% and 39-46 years is 9.29%

and above of the age of 46 years just 3.29% are there.
 3 . Occupation

Occupation Chholas Nangla nansukh Jarcha Santhali Kalaunda Milak Chhayensa

Govt. 8 3 6 5 4 3 2
Private 21 16 14 9 7 13 11
Agriculture 48 62 37 67 46 69 73
Business 15 6 13 4 2 3 4
Workers 8 13 30 15 41 12 10
4) Income:

Income (in Number of respondents(village wise)

rs/month) Jarcha Santhali Chhayensa Kalaunda Milak Chholas Nangla
nansukh
Below 6000 57 64 61 47 62 41 47
6001-9000 22 19 21 29 21 34 38
9001-12000 10 8 11 17 9 11 9
12001-15000 8 5 5 6 5 9 4
More than 3 4 2 1 3 5 2
15000
Interpretation :
Major population that is 54% in income group of below
6000 Rs
 6)Would You like to buy a bike(160 cc) bike?

  Jarcha Kalaunda Milak Chhayensa Santhali Chholas Nangla nansukh

Yes 39 20 26 19 17
42 23
No 61 80 74 81 83 58 77
6) How much price would u like to your bike(160cc) ?
From the 186 persons who desire to purchase a 160 cc bike.
  Income  

Price (in ‘000 6000-9000 9000-12000 Rs 12000-15000 Above 15000 Rs Total

Rs) Rs Rs

50-54 23 41 16 7 87
54-58 6 24 14 7 51
58-62 2 7 10 8 27
62-66 0 5 4 5 14
Above 66 0 0 2 5 7
 7)On what basis will u prefer your bike?
Quality Age group(in Yrs)  

18-25 25-32 32-39 39-46 Above46  

Look and 178 116 38 7 1

Capacity
Mileage 49 59 34 37 10

Ease of service 24 27 10 11 5

Availability 14 14 12 8 7

Other 15 17 5 2 0
8) Do you have knowledge about Yamaha’s newly launched FZ?
9) If yes, what was the source?
 T - test

1 . Chholas
One-Sample Statistics

N Mean Std. Deviation Std. Error Mean

Income 100 7706.0E3 4967.26293 496.2629

One-Sample Test

Test Value = 7500

t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the Difference

Lower Upper

Income .415 99 .679 206.00000 -779.6127 1191.6127

2 . Nangla nansukh
One-Sample100
Income NStatistics Mean
6.1740E3 Std. Deviation
3047.45696 Std. Error Mean
304.74570

One-Sample Test

Test Value = 7500

t df Sig. (2-tailed) Mean Difference 95% Confidence Interval of the

Difference

Lower Upper

Income -4.351 99 .000 -1326.00000 -1930.6816 -721.3184

3 . Jarcha
One-Sample100
Income NStatistics 6.7355E3
Mean Std. Deviation
3458.78544 Std. Error Mean
345.87854

One-Sample
Income tTest
-4.351
Test
Value =99
df7500 Sig. (2-tailed)
.000 Mean Difference Lower
-1326.00000 -1930.6816
95% Confidence Interval
Upper of the
-721.3184
Difference
4 . santhali
One-Sample Statistics

N Mean Std. Deviation Std. Error Mean

Income 100 7.2620E3 3463.31510 346.33151

One-Sample-.687
Income Test
TTestValue = 7500
Df
99 Sig. (2-tailed)
.494 Mean Difference
-238.00000 -925.1969
95%
Lower Confidence Interval
Upper
449.1969
of the
Difference

5 . Chhayens
a One-Sample100
Income NStatistics 6.2590E3
Mean Std. Deviation
3240.24083 Std. Error Mean
324.02408

Income Test Value = 7500

T
-3.830 Df
99 Sig. (2-tailed)
.000 Mean Difference
-1241.00000 -1883.9341
95%
Lower Confidence Interval
Upperof the
-598.0659
One-Sample Test Difference
6 . Kalaunda
One-Sample100
Income NStatistics Mean
6.4390E3 Std. Deviation
3723.86909 Std. Error Mean
372.38691

One-Sample-2.849
Income tTest
TestValue = 7500
df
99 Sig. (2-tailed)
.005 Mean Difference
-1061.00000 -1799.8964
95%
Lower Confidence Interval
Upperof the
-322.1036
Difference

7 . MilakIncome
One-Sample100
NStatistics Mean
6.6215E3 Std. Deviation
3738.36414 Std. Error Mean
373.83641

Income tTest Value = 7500

-2.350 df
99 Sig. (2-tailed)
.021 Mean Difference
-878.50000 -1620.2725
95%
Lower Confidence Interval
Upperof the
-136.7275
One-Sample Test Difference
 Findings and
Conclusions
#1:- Null hypothesis rejected at 5 villages out of seven and null


hypothesis was “there is no difference in the income of peoples” So

there is a difference in income of the villagers.
•
 #2:- Overall, 27% people prefer bike on the basis of mileage. Mostly go
for the looks and capacity. So hypothesis was wrong.


 #3:- Peoples there in villages mostly are farmers and workers that is
80%. And are having income less than 6000. So hypothesis was
right.


 #4:- Age really determines the choice of a person’s bike. And by the
data it is very clear as 65% population of age between 18-25 yrs
prefer a bike on basis of look and capacity. So age is the key factor.


 #5:- Income of a person makes a difference in his choice to a high or

low price bike.
 Contd..

#6:-people in the villages are less aware of Yamaha FZ that are
around only 25%. And main sorce is advertising.


 #7:- Only 26% people wish to have a 160 cc bike.



 #8:-58% of them wants to have at a price range of 50000-54000

Rs.


 #9:-Only 6% people wish to have at a price range of around

66000 Rs, that is the price of Yamaha FZ. So it has a very low
potential in the rural areas.



Recommendations:
Ø Advertising in rural areas should be increased.
Ø
Ø There should be more products of 100-110 cc for rural areas.
Ø
Ø More company authorized dealers and service centres in rural
areas (specially in that area).

Queries…?


THANK YOU


 Presented by:

 MUKHTAAR ABBAS
 08-MBA-30