Order for the Day

Market Overview
Five Forces Analysis
PESTEL Analysis
SWOT Analysis
Conclusion
 SALE IN MILLION AND DISTRIBUTION
GROWTH RATE CHANNEL
10000 Clothing, Footwear & Accessories Specialists
9000
8950.4 Department Stores
8000
7000 7930.6 Hypermarkets, Supermarkets & Hard Discounters
6000 7029.7 Online Retail
6241.3 Sale in million
5000 5667.1 Other
4000 Growth %
3000
5%
2000 4%
1000 5%
0 11.8 11.8 12.1 12.6 12.8
2016 2017 2018 2019 2020 7%

Market Category
Segmentation

12%
79%

31%
57%
 Buyer Power
4

Five Forces Analysis

3.5

2.5

1.5
Degree Of Rivalry Supplier Power
1

0.5

New Entrants Substitutes

 Buyer Power Threat of
Backward Integration is Low Substitutes
Switching Cost is High
Price Sensitivity is High
Supplier Power
Tendency to Switch is High Beneficial Alternative is low
Supplier Size is moderate
Product Dispensability is low
Player Independence is High Overall Weak
Overall - Moderate
Importance of high quality/cost is
High

Forward Integration is low

Substitute input is low

Overall - Moderate
 PESTEL ANALYSIS
Political Analysis
Effect of new GST
Fund allocated to Footwear industry in Budget 2017
Campaign by government to boost the revenue of footwear
industry
Economic Analysis

Growing per capita income

Increase in purchasing power
 Social Environment
Positive change in attitude towards branded footwear.
Willing to spend more on Footwear because of social image
Increase in education which prospers footwear industry

Technological Analysis

New technology such as CAD, state-of-the art, 3D design

Tie-ups with international laboratory of SATRA, UK, PFI
Footwear & Footwear components
Production in 2016 (in mn pairs)

Leather footwear 909

Leather Shoe Uppers 101

Non-Leather Shoe/Chappals etc 1056

COUNTRY % SHARE ( 2016-17)

U.K. 16.83

GERMANY 13.63

U.S.A. 12.34

ITALY 7.26

FRANCE 7.23

SPAIN 4.62

U.A.E. 4.20