Introduction to New Media

Marshall ( 2005) contested the newness of new media and in

his analysis of new media one of the interesting points that
emerged was delineated nature of media in its older forms.
Printed forms, images and sounds were totally different
categories. But in new media , for instance , the internet and
web now constitute all these media forms. Web pages are
usually a form of printed text. Contained in those web pages,
however, are digital images and moving images. Printed
media blends into other media; visual media is not isolated in
its delivery systems of television and film exhibition. This
confluence of media forms is what he described as new in
new media
 Socha and Barbara Eber-Schmid ( 2014) describes New
Media as a 21st Century catchall term used to define all that
is related to the internet and the interplay between
technology, images and sound.
In fact, the definition of new media changes daily, and will continue
to do so. New media evolves and morphs continuously.What it will be
tomorrow is virtually unpredictable for most of us, but we do know
that it will continue to evolve in fast and furious ways.
(http://www.newmedia.org)
The Power of New Media

Case Studies
Quake Map
Egypt Uprising
Digital landscape
Impact of internet has been extraordinary and broad but it
is just a beginning
Connecting world

Around 42% of the world population

Total Population has an internet connection today. In
1995, it was less than 1%.
7.3 billion The number of internet users has
increased tenfold from 1999 to 2013.
Internet Users
The first billion was reached in
3.1 billion 2005.
Internet penetration
The second billion in 2010

42 %
The third billion in 2014.
2014
Internet users on 4.9.2015

China 704,814,546
800,000,000
600,000,000
India 324,639,811 400,000,000
200,000,000
0
U.S. 302,283,639 China India US

India Internet Penetration is still 27 %

 Region wise
100
90 87.7

80 72.9
70.5
70
60 52.3
48.3 Internet Population (%)
50 45.7
Internet users (%)
40 34.7 Column1
30 26.5
19.2
20
9.8 10.5 10.2
10 3.7 0.9
0
Asia Europe Middle Australia Africa Latin North
East America America
World on the web
7.3 billion ( total population)
3.1 billion Internet users
1.44 billion Facebook users
289 million twitter users
300 instagram
347 linkedin
Indians on the web
1.24 Billion ( Total Population)
348 million
128 million face book users
22.2 twitter
19.3 Instagram
32.5 Linkedin
Number of websites
One billion
Around 75% of websites today are not active, but parked
domains or similar.
In one second....
1,07,088 youtube videos are viewed
2,423,732 email sent
1857 skype calls
2186 tumbler posts
2596 instagram photo uploads
9993 tweets
50,432 google searches
 Even if we are talking about 42 % of population world over or 27 %
in India still it is a huge population that is not only accessing and
consuming information
but also creating content.

With Digital India campaign India is gearing itself for the next phase
of digital growth.
Digital India
The Digital India programme is
a flagship programme of the
Government of India with a
vision to transform India into a
digitally empowered society and
knowledge economy.
Three Key Areas
 Availability of high speed internet as a core utility
for delivery of services to citizens
Cradle to grave digital identity that is unique,
lifelong, online and authenticable to every citizen
Mobile phone & bank account enabling citizen
participation in digital & financial space
Easy access to a Common Service Centre
Shareable private space on a public cloud
Safe and secure cyber-space
 Seamlessly integrated services across
departments or jurisdictions
Availability of services in real time from online
& mobile platforms
All citizen entitlements to be portable and
available on the cloud
Digitally transformed services for improving
ease of doing business
Making financial transactions electronic &
cashless
Leveraging Geospatial Information Systems
(GIS) for decision support systems &
development
 Universal digital literacy
Universally accessible digital resources
Availability of digital resources / services in
Indian languages
Collaborative digital platforms for
participative governance
Citizens not required to physically submit
Govt. documents / certificates
How Digital India will be realized?

Pillars of Digital India

1. Broadband Highways
This covers three sub components,
Broadband for All Rural
2,50,000 village Panchayats would be covered under the
National Optical Fibre Network (NOFN) by December
2016. Department of Telecommunications (DoT) is the nodal
Department for this project.
Broadband for All - Urban
Virtual Network Operators would be leveraged for service
delivery and communication infrastructure in new urban
developments and buildings would be mandated.
National Information Infrastructure (NII).
NII would integrate the network and cloud infrastructure in the
country to provide high speed connectivity and cloud
platform to various government departments up to the
panchayat level.
These infrastructure components include networks such as
State Wide Area Network (SWAN), National Knowledge
Network (NKN), National Optical Fibre Network (NOFN),
Government User Network (GUN) and the MeghRaj Cloud.
DeitY is the nodal Department for this project.
UNIVERSAL ACCESS TO MOBILE
CONNECTIVITY
There are around 55,619 villages in the country that do not
have mobile coverage. As part of the comprehensive
development plan for North East, providing mobile coverage
to uncovered villages has been initiated. Mobile coverage to
remaining uncovered villages would be provided in a phased
manner.
The Department of Telecommunications will be the nodal
department and project cost will be around `16,000 Cr
during 2014-18.

July 2014
PUBLIC INTERNET ACCESS
PROGRAMME
Common Service Centres (CSCs)
One CSC in each Gram Panchayat. CSCs
would be made viable and multi-
functional end-points for delivery of
government and business services. DeitY
would be the nodal department to
implement the scheme.

Post Offices as multi-service centres

A total of 150,000 Post Offices are
proposed to be converted into multi
service centres. Department of Posts
would be the nodal department to
implement this scheme.
 E-GOVERNANCE REFORMING
GOVERNMENT THROUGH
TECHNOLOGY
Form simplification and field reduction Forms should be made
simple and user friendly and only minimum and necessary information should
be collected.
Online applications and tracking - Online applications and tracking of
their status should be provided.
Online repositories - Use of online repositories e.g. for certificates,
educational degrees, identity documents, etc. should be mandated so that
citizens are not required to submit these documents in physical form.
Integration of services and platforms Integration of services and
platforms e.g. Aadhaar platform of Unique Identity Authority of India
(UIDAI), payment gateway, Mobile Seva platform, sharing of data through
open Application Programming Interfaces (API) and middleware such as
National and State Service Delivery Gateways (NSDG/SSDG) should be
mandated to facilitate integrated and interoperable service delivery to citizens
and businesses.
EKRANTI - ELECTRONIC DELIVERY OF
SERVICES
 Technology for Education e-Education
All Schools will be connected with broadband. Free wifi will be provided in
all secondary and higher secondary schools (coverage would be around
250,000 schools). A programme on digital literacy would be taken up at the
national level. Massive Online Open Courses (MOOCs) shall be developed
and leveraged for e-Education.
Technology for Health e-Healthcare
e-Healthcare would cover online medical consultation, online medical
records, online medicine supply, pan-India exchange for patient information,
etc. Pilots shall be undertaken in 2015 and full coverage would be provided
in 3 years.
Technology for Farmers
This would facilitate farmers to get real time price information, online
ordering of inputs and online cash, loan, and relief payment with mobile
banking.
Technology for Security
Mobile based emergency services and disaster related services would be
provided to citizens on real time basis so as to take precautionary measures
well in time and minimize loss of lives and properties.
Technology for Justice
Interoperable Criminal Justice System shall be strengthened
by leveraging several related applications, i.e. e-Courts, e-
Police, e-Jails and e-Prosecution.
Technology for Financial Inclusion
Financial inclusion shall be strengthened using mobile
banking, Micro-ATM program and CSCs/ Post Offices.
Technology for Cyber Security
National Cyber Security Co-ordination Centre would be set
up to ensure safe and secure cyber-space within the country.
Information for All
Open Data platform Data.gov.in
MyGov.in, a platform for citizen engagement in
governance. It will facilitate 2-way communication between
citizens and Government to bring in good governance.
Online messaging
INFORMATION FOR ALL
Data.gov.in
What one can do on Data.gov.in
Search & Discovery mechanism for instant access to various
datasets of great importance
Community engagements around published datasets for
innovative applications on open data with an ability to
provide customized citizen services.
Tools/Apps/Visualization so developed by using this
platform has played a pivotal role in increasing the level of
transparency and citizens participation in the governance
process.
Searching data on data.gov.in

By search query: One can type in a query to search the data from vast resources available
on the portal.
By Catalogs
Catalogs are filtered by:
Ministry department
State department
Sector
Resource category
Frequency
File format
Search by Visualisation
How to create Visualisation/infographics on data.gov.in
ELECTRONICS MANUFACTURING

Target NET ZERO Imports is a striking demonstration of

intent.
This pillar focuses on promoting electronics manufacturing in
the country with the target of NET ZERO Imports by 2020
as a striking demonstration of intent.
IT FOR JOBS

This pillar focuses on providing training to the youth in the skills

required for availing employment opportunities in the IT/ITES
sector.
IT Trainings to people in smaller towns and villages
The target of this component is to train one crore students from
smaller towns & villages for IT sector jobs over 5 years. DeitY is
the nodal department for this scheme.
IT/ITES in Northeastern States
This component focuses on setting up BPOs in every north-
eastern state to facilitate ICT enabled growth in these states.
DeitY is the nodal department for this scheme.
EARLY HARVEST PROGRAMMES
Early Harvest Programme basically consists of those projects
which are to be implemented within short timeline.
 IT Platform for Messages
A mass messaging application has been developed by DeitY
that will cover elected representatives and all Government
employees. Over 1.36 crore mobiles and 22 lakh emails are
part of the database. The portal was released on 15th August
2014. Data collection and data sanitization are ongoing
processes.
Government Greetings to be e-Greetings
A basket of e-Greeting templates have been made available.
Crowd sourcing of e-Greetings through the MyGov platform
has been ensured. Crowd sourcing has also been used to
create designs for Independence Day, Teachers Day and
Gandhi Jayanti greetings. E-Greetings portal has been made
live on 14th August 2014.
Biometric attendance

It will cover all Central Government

offices in Delhi to begin with. Over
40,000 Government employees from
150 organisations have already
registered on the common Bio-metric
attendance portal
at http://attendance.gov.in.(link is
external) Over 1000 bio-metric
attendance terminals are under
installation at entry gates of various
Central Government buildings which
will be connected with Wi-Fi Access
points and mobile connectivity.
Government employees will be able to
mark their attendance from any of the
central Government offices in Delhi.
Wi-Fi in All Universities

All universities on the National Knowledge Network (NKN)

shall be covered under this scheme. Ministry of Human
Resource Development (MHRD) is the nodal ministry for
implementing this scheme.
 Secure Email within Government
Email would be the primary mode of communication within government. The
government e-mail infrastructure would be suitably enhanced and upgraded.
Upgradation of the infrastructure under Phase-I for 10 lakh employees has
already been completed. Under Phase-II, infrastructure would be further
upgraded to cover 50 lakh employees by March 2015 at a cost of Rs.98 Cr.
DeitY is the nodal department for this scheme.
Standardize Government Email Design
Standardised templates for Government email would be prepared. This is being
implemented by DeitY.
Public Wi-fi hotspots
Cities with population of over 1 million and tourist centres would be provided
with public wi-fi hotspots to promote digital cities. The scheme would be
implemented by DoT and Ministry of Urban Development (MoUD).
School Books to be eBooks All books shall be converted into eBooks.
Ministry of HRD/ DeitY are the nodal agencies for this scheme.
SMS based weather information,
disaster alerts
SMS based weather information and disaster alerts would be
provided. DeitYs Mobile Seva Platform has been made
available for this purpose. Ministry of Earth Sciences (MoES)
(India Meteorological Department - IMD)/ Ministry of
Home Affairs (MHA) (National Disaster Management
Authority - NDMA) would be the nodal organizations for
implementing this scheme.
National Portal for Lost & Found children

This would facilitate real time information gathering and sharing

on the lost and found children and would go a long way to check
crime and improve timely response. The portal is being redesigned
with the following features:
Enhance citizen participation through mobile apps
Mobile / SMS alert system for police (Child Welfare Officer)
Better navigation plan for citizens
Facility to integrate child services
Using social media to popularize the system / web portal
DeitY and Department of Women and Child Development
(DoWCD) are the nodal departments for this project.