17) True

18) True
19) False
20) False
5) In the malaysian context incremental innovation is the norm rather than
radical innovation. Discuss this statement in detail, citing source and
example to support your stance.

• Incremental innovation is so popular is because it has reduced risk in

comparison to radical innovation.
• Furthermore, once a company has a product up and running it tends to
have built up considerable amounts of human capital and competencies so
the firm may as well devote time to making it better or reducing costs
• For example of incremental innovation comes from Coca-Cola. The brand’s
line extensions such as Cherry Coke, Coke with Lime and more recently
Coca-Cola Life have enabled a 130 year old brand to stay relevant, tap into
emerging trends and bring something new to its customers over the years.
• Meanwhile, a radical innovation is one that has a significant impact on a
market and on the economic activity of firms in that market.
• A great example of radical product innovation is the Pebble smart watch.
Bursting onto the market in 2012, the technology and its application created
a whole new category long before Apple joined in with the launch of their
Apple Watch, three years later.