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The democratrising functions of the media help citizens keep the government
accountable. These functions focus on four areas of interest that are vital for a
democratic citizenship:
1. Policy – public policy issues
2. Power – who is holding the power and how is power used
3. Ideology – the ideologies that influence decisions
4. Self-interest – the individuals’ own interests and stakes in politics.
Classification of the media
1. traditional journalism – newspapers and magazines that most thoroughly adhere
to the standards of journalism and perform the key functions most thoroughly,
consistently and responsively.
They put the four core functions (policy, power, ideology and self-interest) at the
basis of their commitment
2. advocacy journalism – newspapers and magazines that try to advance certain
political issues and influence agenda setting, enhancing citizenship in general
3. tabloid journalism – news shaped more by commercial considerations and by the
audiences’ tastes for sensation and emotion than by commitments to democratic
purposes
4. Entertainment – news not produced by journalists nor consumed as news, held as
rather fictional, artificial or disconnected from reality (the so-called Reality TV ,
which throws real people into situations created for the propgram)
Hard news- consistent issues that impact on peoples’ lives
Soft news – a heterogeneous category that includes human interest, scandal,
entertainment, stories, etc.
Criteria that distinguish the types of media
1. Accuracy – factual basis for all claims, reliance on legitimate sources and
documents
2. Balance - equal treatment to sides in disputes and refraining from expressing
personal views
3. Checks on pure profit maximization – news judgment based on professional
consideration and not on profit calculations
4. Democratic accountability – holding government accountable; priority accorded
to significant policy issues
5. Editorial separation – separation of news staff from editorial staff; story selection
and coverage depends on news judgment and traditions
Core organizational Values and Missions