HSE Summer School Program

Doing business in Russia

N.I.Guseva

Kim’s cafe
1. Introduction

Among the various cafés, what is the Kim’s café’s

property and why they can have opportunity to get
reach to customer satisfaction.
Introduction
Introduction Maroo
Bing su

Rice cake Desert

Shop
Transparent
window

Beverage
Korean tea
Coffee
 2 & 3 Analysis

Before start up new business, it is really important to

know the market environment. In this chapter will
show you the real situations we faced with analysis tool.
PEST Analysis
Chart 1
Chart 2
SWOT Analysis
Chart 3

Chart 4
Chart 5
 4. Market research

By now we analyzed market situation with a big view.

And now let’s see the market in detail and build up
business plans.
 5. Promotion strategy

By gathering all information before, we will show you

out secret strategy to successful business in Russia.
Thank you