 Originated with three other

manufacturing companies:
Rapp Motorenwerke
Bayerische Flugzeugwerke (BFw) in
Bavaria
Fahrzeugfabrik Eisenach in Thuringia.
 Bayerische Motoren Werke - Bullshitin
Materialistics Wankers
Aircraft engine
manufacturer Rapp

Motorenwerke
became Bayerische
Motorenwerke in 1916.

World War I

Motorcycles
BMW became an
automobile
manufacturer in 1929

BMW's team of
engineers
progressively
developed their cars

1936 - BMW 328

Aircraft engines,
motorcycles, and
automobiles would be

BMW's main
products until World
War II

During the war –

Aircraft engine

After the war in 1948

 Vision
We are Number ONE.
We inspire people on the move:
We shape tomorrow's individual premium
mobility.
Statement of the Problem

How to develop and build

BMW in an Environmentally
Responsible manner
Objectives

To build an automobile that can

be dismantled at a relatively low
cost

To ensure that parts can readily

be sorted
SWOT Analysis
Strenght
Reputation
Engineering History
Strong Financial Position
Facilities
Continuous improvement
Shared Opportunities
SWOT Analysis
Weaknesses
Roll out of new model
within 3 months
Manufacturing cost
Shared components
SWOT Analysis
Opportunities
Growth in Asia Markets
Rising Green Awareness
Increasing Fuel Prices
Expand Brand Portfolio
SWOT Analysis
Threats

High Competition
Currency risk
Green Awareness
Environmental Protection regulations
Changes in oil prices
Recession EU Countries
Alternative cause of action
PESTEL is a strategic analytical tool and the
acronym stands for political, economic,
social, technological, environmental and legal
factors.

BMW PESTEL analysis involves the analysis

of potential impact of these factors on the
bottom line and long-term growth prospects
Recommendation

1. Expand the DFD worldwide not

just in EU Countries
2. Green Environment Awareness
seminar to the Client
3. Use the technologies to create
more automobile that can help
sustain the environment
Conclusion

That BMW is doing the right thing in

preserving our mother nature by
continuosly improving there
technoligies taht can benefits the
clients and also the environments
Plan-do-check-act
• Product • Use
• Design ergonomic
s materials
plan do

Check act
• DFD
• Life intensifica
tion
cycle
References
https://www.bmwgroup.co
m/en/company/company-
portrait.html

https://www.slideshare.net/arberh
oxhallari/bmw-presentation-arber